The document discusses using mass media in the teaching-learning process. It focuses on developing a concrete strategy for using media tools to teach subjects more interestingly and effectively. The document outlines old and new ways of teaching, and discusses media as a medium that connects different aspects of teaching and learning. It also discusses different types of teaching aids like printed, visual, audio, and audio-visual aids. The document emphasizes understanding students' needs and interests when using media. It provides tips for teachers on best utilizing different media like radio, television, and print effectively in their teaching. Finally, the document describes a group activity where teachers are divided to create a teaching aid using mass media for their subject area.

1. Use of Mass Media in theUse of Mass Media in the
Teaching-Learning ProcessTeaching-Learning Process
9 July 2010, IGNOU9 July 2010, IGNOU

2. Introduction to ModuleIntroduction to Module
• Learning From ExperienceLearning From Experience
• Basic Conceptual UnderstandingBasic Conceptual Understanding
• Focus on Developing A Concrete Strategy for Using Media ToolsFocus on Developing A Concrete Strategy for Using Media Tools
( What Can We( What Can We DODO To Teach The Subject More Interestingly and More Effectively)To Teach The Subject More Interestingly and More Effectively)
• Brief Introduction to Methods, Aids, PlansBrief Introduction to Methods, Aids, Plans
• Applied PlanningApplied Planning
Approach:
Structure:
• 3 Sessions of 30 mins. E ach
• Presentations, Discussions
• Group Activity With an Aim To Generate Participation and Hands On Learning

3. IMAGINE:
- Class on Tourism in Arunachal
- Describe to students at
Bangalore/Chennai/Baroda

5. How Do We Communicate?How Do We Communicate?

6. Communication CoreCommunication Core

7. Old & New Ways of TeachingOld & New Ways of Teaching
• Better
• Also More Difficult
• More Effort Needed
• Has Limitations
• Easier Way to Teach
as There is Less
Involvement

8. Media as the MediumMedia as the Medium
 Here media acts as aHere media acts as a
“connector”- a hub around“connector”- a hub around
which all other arms ofwhich all other arms of
teaching-learning responseteaching-learning response
can link up tocan link up to
 Create ‘knowledge-sharing’Create ‘knowledge-sharing’
partnershipspartnerships

9. Cone of ExperienceCone of Experience

10. What are teaching Aids?What are teaching Aids?
-Devices that present units of knowledge throughDevices that present units of knowledge through
sound or visual stimuli or both, the aim being to helpsound or visual stimuli or both, the aim being to help
learning.learning.
-They help to concretize knowledge and help inThey help to concretize knowledge and help in
making a learning experience real, living and vital.making a learning experience real, living and vital.
-They act as a supplement to knowledge in the textThey act as a supplement to knowledge in the text

11. Involves utilization of more than one sensory
channel, helps to clarify, establish and correlate
accuracy, interpretations and concepts

12. Key Factors:Key Factors:
Supplements the Spoken WordSupplements the Spoken Word
 Supplements the material in textbooksSupplements the material in textbooks
Makes learning real, vivid interesting and life likeMakes learning real, vivid interesting and life like
 Helps develop concepts, improve attitudes and appreciationHelps develop concepts, improve attitudes and appreciation
•Makes learningMakes learning permanentpermanent, compelling, compelling
•

13. Who Can Use Teaching Aids?Who Can Use Teaching Aids?
Who can use talking as a tool of communication?!Who can use talking as a tool of communication?!
Teaching Aids are universal, multi-applicable andTeaching Aids are universal, multi-applicable and
multi-user basedmulti-user based
teacher education / distance learning / Officeteacher education / distance learning / Office
procedures / tourist guide orientation / / conventionalprocedures / tourist guide orientation / / conventional
classroomsclassrooms

14.  Basic Aids:Basic Aids:
Chalk BoardChalk Board
White BoardWhite Board
Bulletin BoardsBulletin Boards
Field TripsField Trips
Types of Teaching Aids

15.  Printed AidsPrinted Aids
PeriodicalsPeriodicals
BooksBooks
NewspapersNewspapers
Types of Teaching Aids

16.  Visual Aids:Visual Aids:
SlidesSlides
Film StripsFilm Strips
ModelsModels
SpecimensSpecimens
Types of Teaching Aids

17. Graphs & ChartsGraphs & Charts
Pictorial materialsPictorial materials
Globes and MapsGlobes and Maps
DiagramsDiagrams
Time LinesTime Lines
TablesTables
Types of Teaching Aids

18.  Audio Aids:Audio Aids:
Tape RecordingsTape Recordings
Phonograph DiscsPhonograph Discs
RadioRadio
Mobile PhonesMobile Phones
Types of Teaching Aids

19.  Audio-Visual AidsAudio-Visual Aids
Motion PicturesMotion Pictures
Television/VideoTelevision/Video
DramatizationDramatization
Types of Teaching Aids

20. Trinnnngggggg!Trinnnngggggg!

21. Working with the Students and The MediaWorking with the Students and The Media
1. Put yourself in their shoes1. Put yourself in their shoes
 What do you like to read/ see/ hear ?What do you like to read/ see/ hear ?
 How much ?How much ?
 Where?Where?

22. What Guides Use of MediaWhat Guides Use of Media

23. How Best Can We Use The Media?How Best Can We Use The Media?
1.1. Radio:Radio:
 interactive phone-in programmesinteractive phone-in programmes
 radio dramas (like the ones on dealing with HIV AIDS)radio dramas (like the ones on dealing with HIV AIDS)
 docu-featuresdocu-features

24. 2. Television2. Television
AdvertisementsAdvertisements
Interactive programming- EDUSATInteractive programming- EDUSAT
Information based animated and live responseInformation based animated and live response
demonstrations- GYAN DARSHANdemonstrations- GYAN DARSHAN
How Best Can We Use The Media?How Best Can We Use The Media?

25. 3. Print & Advertising3. Print & Advertising
newspapers devote more space to education as well asnewspapers devote more space to education as well as
informationinformation
Information should be VISUAL rather than textual – asInformation should be VISUAL rather than textual – as
visual messages carry more impact than text heavy ones.visual messages carry more impact than text heavy ones.
How Best Can We Use The Media?How Best Can We Use The Media?

26. New Media
• Website (40 m users)
• E-newsletters
• E-mailers
• Mobile phones
• ATM screen appeals

27. - Understand the students’ needs- Understand the students’ needs
- Take into account the entry level behavior- Take into account the entry level behavior
- KISS- KISS
Working with the MediaWorking with the Media

28. Do your researchDo your research
 WhereWhere is the space?is the space?
 When is it available?When is it available?
 How can it work?How can it work?
Working with the MediaWorking with the Media

29. Think out of the boxThink out of the box
 Make an Impact, provide noveltyMake an Impact, provide novelty
 Feed statisticsFeed statistics
 Be ready with hooks & anglesBe ready with hooks & angles
 Link up with real life scenariosLink up with real life scenarios
 Be armed with case studies to bring the issue alive.Be armed with case studies to bring the issue alive.
Working with the MediaWorking with the Media

30. • Don’t approach mass media for everything
• Sometimes an a black board lesson can be
more effective
• Radio can be more cost-effective than TV
• The shelf life of a publication is greater than
a TV ad
CautionCaution

31. TELL ME
HOW
TEACHERS
USE
DIGITAL
MEDIA?

32. I podcast
lessons,
interviews,
summaries,
reviews,
updates
I slidecast
photos,
graphics,
reports,
stories
I vodcast
role plays,
discussions,
projects,
I screencast
tutorials,
software
BLOOM

33. I USE
DIGITAL MEDIA
RESOURCES TO
ASSIST MY
STUDENTS
TO ACQUIRE
KNOWLEDGE
AND COMPREHEND
AND
APPLY
THAT KNOWLEDGE
BACK

34. NOW
TELL ME
HOW
STUDENTS
USE
DIGITAL
MEDIA?

35. I produce
video projects.
I record audio
interviews and
project summaries
I create digital reports
I develop
multimedia
presentations
BLOOM

36. I USE DIGITAL MEDIA TO
DEVELOP PROJECTS THAT
REQUIRE ME TO ANALYSE,
SYNTHESISE AND
EVALUATE INFORMATION.
BACK

37. SHOW ME

38. for Teachers and Students
MICROPHONE MP3 RECORDER
EDITING
SOFTWARE
EARPHONES
ONLINE RECORDER ONLINE HOST

39. PREPARE
PRODUCE
HOST
PHOTO STORY

40. Group ActivityGroup Activity
1.1. Division into 3 Groups….A,B,CDivision into 3 Groups….A,B,C
A - Science TeachersA - Science Teachers
B - Maths TeachersB - Maths Teachers
C- Language TeachersC- Language Teachers

41. ThinkThink
LinkLink
ShareShare
Reflection Time…Reflection Time…

42. Trinnnngggggg!Trinnnngggggg!

44. Applied LearningApplied Learning
Group Activity:Group Activity:
Devise 1 teaching aid to explainDevise 1 teaching aid to explain
any concept in your area of workany concept in your area of work

45. Group ActivityGroup Activity
Explanation of Group WorkExplanation of Group Work
- Develop a Plan for Teaching your specific subjectDevelop a Plan for Teaching your specific subject
- Work with your group members to create mass mediaWork with your group members to create mass media
teaching aidsteaching aids
- Present the lecture to the class (5 mins each)Present the lecture to the class (5 mins each)
- Peer Review and EvaluationPeer Review and Evaluation
- Review, Feedback and LearningsReview, Feedback and Learnings

46. What they should be likeWhat they should be like
 ConsistentConsistent
 Focused message deliveryFocused message delivery
 Student-friendlyStudent-friendly
 Concise and clearConcise and clear
 Emotive appealEmotive appeal
 TimelyTimely