In this keynote, you'll see the difference between just APIs and API-as-a-Product, which have a significant impact on business models and value creation. Open API is the foundation of API products. The API is the interface to a value proposition. This approach leads to new business models, digital platforms, digital ecosystems. I present the API-as-a-Product stories of Swisscom and the Red Cross and show how the organization and culture has an essential impact on how technological capabilities impact the business value.