The document discusses personal branding, social media, and storytelling, emphasizing the importance of crafting a compelling narrative to garner belief and support for one's ideas. Michael Margolis, the founder of Get Storied, shares insights on how everyone can be a storyteller and suggests methods for finding and sharing one's authentic story. It also highlights the role of empathy in understanding both the storyteller's and audience's perspectives, encouraging individuals to engage with their audience's motivations and experiences.

1. Personal Branding, Social Media & Storytelling
DIYDays NYC - April 3, 2010, The New School
Michael Margolis - Founder, Get Storied
(c) 2009 Michael Margolis www.getstoried.com 1
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2. REAL YOU
(c) 2009 Michael Margolis www.getstoried.com 2
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3. Twitterati:
@getstoried
#diydays
(c) 2009 Michael Margolis www.getstoried.com 3
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4. AGENDA
> purpose
> point of view
> wayfinding
> empathy
(c) 2009 Michael Margolis www.getstoried.com 4
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5. I love
questions.
(c) 2009 Michael Margolis www.getstoried.com 5
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6. Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.
‣ Virtual CMO - re-branding/change
‣ Believe Me - Story Manifesto
‣ Story University - e-courses
‣ The New Storytellers - podcast
‣ GetStoried.com - blog/watering well
(c) 2009 Michael Margolis www.getstoried.com 6
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7. I’ve often felt
misunderstood.
(c) 2009 Michael Margolis www.getstoried.com 7
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8. My Dad
Born/raised in bush
of Zimbabwe.
Trained as scientist
engineer, inventor
w/ 30+ patents.
Painter at age 65
(c) 2009 Michael Margolis www.getstoried.com 8
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9. My Mom
Assemblage artist
and painter
Educator/Teacher
Designed for
children’s museums,
toys, playgrounds
(c) 2009 Michael Margolis www.getstoried.com 9
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10. Ideas are the easy part.
Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis www.getstoried.com 10
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11. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
something new and different
into mainstream acceptance?
‣How do you get others to
believe, see, and care about
the same things you do?
(c) 2009 Michael Margolis www.getstoried.com 11
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12. PURPOSE
(c) 2009 Michael Margolis www.getstoried.com 12
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13. Everybody
is a storyteller.
(c) 2009 Michael Margolis www.getstoried.com 13
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14. (c) 2009 Michael Margolis www.getstoried.com 14
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15. how do you
feel about
social media?
(c) 2009 Michael Margolis www.getstoried.com 15
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16. (c) 2009 Michael Margolis www.getstoried.com 16
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17. newEGOmindset
(c) 2009 Michael Margolis www.getstoried.com 17
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18. We are taught
the goal is
domination
“I’m going
to rule this
town”
(c) 2009 Michael Margolis www.getstoried.com 18
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19. You Can’t
Own Your Market.
But You Can
Own Your Story.
(c) 2009 Michael Margolis www.getstoried.com 19
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20. You better
figure out
who you are
“I’ve got
something
special to
share”
(c) 2009 Michael Margolis www.getstoried.com 20
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21. Believe in yourself.
and stop trying to
convince others.
- de la vega
(c) 2009 Michael Margolis www.getstoried.com 21
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22. I am somebody.
(c) 2009 Michael Margolis www.getstoried.com 22
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23. EXERCISE
Find a partner and tell a
story about your creative
journey...That explains
why...you do what you do.
(c) 2009 Michael Margolis www.getstoried.com 23
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24. Everybody needs
a backstory.
(c) 2009 Michael Margolis www.getstoried.com 24
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25. Your Origins Define You
Consider the circumstances for how
you gained your powers.
(c) 2009 Michael Margolis www.getstoried.com 25
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26. (c) 2009 Michael Margolis www.getstoried.com 26
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27. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
(c) 2009 Michael Margolis www.getstoried.com 27
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28. POINT OF
VIEW
(c) 2009 Michael Margolis www.getstoried.com 28
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29. who’s one of
your favorite
bloggers? why?
(c) 2009 Michael Margolis www.getstoried.com 29
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30. N (POV)
narrative
point of view
(c) 2009 Michael Margolis www.getstoried.com 30
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31. Scott Stratten, Un-Marketing
(c) 2009 Michael Margolis www.getstoried.com 31
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32. Gary Vaynerchuck, Wine Library
(c) 2009 Michael Margolis www.getstoried.com 32
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33. Julia Roy, TweetWeek
(c) 2009 Michael Margolis www.getstoried.com 33
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34. (c) 2009 Michael Margolis www.getstoried.com 34
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35. Narrative (Point of View)
Character - something to remember
Passion - focus on what u care about
Opinion - say what you really think
Authentic - let ur geek/freak out
Familiar - talk to me like we’re BFFs
(c) 2009 Michael Margolis www.getstoried.com 35
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36. WAYFINDING
(c) 2009 Michael Margolis www.getstoried.com 36
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37. *$@#!?
(c) 2009 Michael Margolis www.getstoried.com 37
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38. Bad news?
There is no map.
Good news?
You are the mapmaker.
- Shoshana Zuboff
(c) 2009 Michael Margolis www.getstoried.com 38
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39. Choosing the
road less travelled...
(c) 2009 Michael Margolis www.getstoried.com 39
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40. What do you see?
(c) 2009 Michael Margolis www.getstoried.com 40
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41. Map Your World: Social Media
Social bookmarking - cool stuff
Blogging - journaling ideas/concepts
Life-streaming - what’s interesting
Creating media - consumable
Gathering your tribe - community
(c) 2009 Michael Margolis www.getstoried.com 41
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42. <
HOW to tell the story
>
Having a story that’s
WORTH telling
(c) 2009 Michael Margolis www.getstoried.com 42
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43. Information wants
to be free.
- Stewart Brand
(c) 2009 Michael Margolis www.getstoried.com 43
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44. Published Manifesto in 90 Days
www.believemethebook.com
reframed convo
new language
beacon 4 my tribe
(c) 2009 Michael Margolis www.getstoried.com 44
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45. EMPATHY
(c) 2009 Michael Margolis www.getstoried.com 45
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46. As a storyteller,
you are forever
at the mercy of
your audience.
(c) 2009 Michael Margolis www.getstoried.com 46
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47. (c) 2009 Michael Margolis www.getstoried.com 47
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48. How Does it Feel to be Them?
Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s
easy to vilify or judge them for their missteps. We project all sorts of
assumptions onto their story. We quickly forget they are human beings.
Can you empathize with their situation? Imagine if your mistakes were
being dissected and discussed by millions of people.
(c) 2009 Michael Margolis www.getstoried.com 48
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49. What’s The Goal?
Purpose/ Audience
Motivations Interests
Your Story = Their Story
(c) 2009 Michael Margolis www.getstoried.com 49
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50. Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis www.getstoried.com 50
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51. Brand Story Engagement
How Audiences Locate Themselves in Your Story
1 2 3
Emotional Meaningful Pride of
capital experiences belonging
MOTIVATION PLATFORM OWNERSHIP
!!Mission !! Memorable acts !! Self-identification
!! Needs/interests !! Symbolic celebration !! Co-creation
!! Dreams/aspirations !! Social connection !! Status/recognition
(c) 2009 Michael Margolis www.getstoried.com 51
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52. The power of your story
grows exponentially as
more and more people
accept your story as
their truth.
(c) 2009 Michael Margolis www.getstoried.com 52
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53. Possibility
Status Quo
(c) 2009 Michael Margolis www.getstoried.com 53
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54. The bigger the story,
the more room under
the tent for people to
locate themselves inside.
(c) 2009 Michael Margolis www.getstoried.com 54
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55. Good stories
socialize your
truth into reality.
(c) 2009 Michael Margolis www.getstoried.com 55
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56. RE-CAP
> purpose
> point of view
> wayfinding
> empathy
(c) 2009 Michael Margolis www.getstoried.com 56
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57. Next E-Course @Story U
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Personal Branding
Starts
Social Media
May 20
Storytelling
12 Week Virtual Bootcamp
Interactive, Hands-on, Peer Support
www.storyuniversity.net
(c) 2009 Michael Margolis www.getstoried.com 57
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58. Interview Dialogue Podcast Series
Every Other Tues 1pm EST
www.thenewstorytellers.com
(c) 2009 Michael Margolis www.getstoried.com 58
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59. Storytelling Manifesto
15 Storytelling Axioms
Reframes Persuasion
New Mindset/Language }
Signed copies available for purchase
Digital version as free download
www.believemethebook.com
(c) 2009 Michael Margolis www.getstoried.com 59
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60. Friends, Interns,
Collaborators:
twitter - @getstoried
michael@getstoried.com
(c) 2009 Michael Margolis www.getstoried.com 60
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61. EVALS
love * >
hate
(c) 2009 Michael Margolis www.getstoried.com 61
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62. Storytelling is like
fortune-telling. The act of
choosing a certain story
determines probability of
future outcomes.
(c) 2009 Michael Margolis www.getstoried.com 62
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