The document discusses personal branding strategies for success. It covers developing an online presence through social media platforms like LinkedIn, Facebook, and Twitter to promote oneself and build professional networks. Specific tips are provided, like customizing profiles and messages for each platform, adding value to conversations, and following up with connections. The document also discusses discovering one's purpose and values, creating a vision, developing resumes and cover letters, and taking action steps to work toward goals. Networking and maintaining an online brand are emphasized as important ways to market oneself and further one's career.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Marca Pessoal é Individualidade. Marketing Pessoal é Estratégia. Personal Branding é Perceção.
A gestão de uma Marca Pessoal implica a gestão de uma 'Individualidade' - a imagem passada perante a sociedade e a comunidade na qual o individuo se insere e relaciona. Os seus valores, o seu percurso académico, profissional e social. As suas competências e habilidades.
O Marketing Pessoal deve utilizar as 'Ferramentas' que permitem transmitir e difundir a mensagem para assegurar a visibilidade e o reconhecimento da Identidade. Tem, por missão, captar, atrair e desenvolver relacionamentos (LEADS) interessantes do ponto de vista pessoal e profissional.
Na conjugação das duas disciplinas configura-se o conceito de 'Personal Branding' - a gestão da identidade, através das ferramentas adequadas, que permitem dar visibilidade aos valores e criar a 'Perceção'.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
19. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
20. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
21. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
22. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
30. Building a Resume Begin by listing ALL experiences Coursework Volunteer work Previous jobs Honors/Awards Add Descriptions Be specific Quantify Identify Transferable Skills
31. Building a Resume Heading Clean and simple Email, phone, LinkedIn, etc. No pictures Formatting One page Section headings Objective/Summary Education Professional Experience Related Skills/Coursework Awards/Distinctions/Honors References
32. Building a Resume Customize Identify key words http://www.wordle.net/ Utilize strong wording Actions verbs http://www.career.uga.edu/multimedia/ActionVerbs.pdf Does your resume communicate your brand?
33.
34. Cover Letters Demonstrate value: “Thisis what I can do for your company.” Provide examples: “In my last position, I….” Key words/phrases Communicate your brand: What is your promise?
61. Facebook Consider your key values, skills, and professional goals: What things from that list might I guess about you if I saw your Facebook profile? What other (good or bad) messages are you sending that are inconsistent with your professional “brand”?
62. Facebook Who are the people you spend time with? You are a product of your environment. Consider the value of your relationships…even digital ones!
63. Facebook How Employers Use Facebook: Fan Pages Status & Twitter Updates Promotions & Events Please “Like” Us!
71. Timing of tweets – 10 tweets in 10 minutes isn’t a good thingTwitter Tips Building Your Brand: www.twellow.com, www.wefollow.com, www.listorious.com
72. Twitter Tips Using Twitter Effectively: Brand/Perspective vs. Boring Followers Original vs. “Retweeted” Content Professionalism vs. Personality Communicate vs. Broadcast
80. LinkedIn “Professional” Social Media Platform Over 120M users Present in over 200 countries “As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.” Source: http://press.linkedin.com/about
81. LinkedIn Build a profile Clean, Compelling Connect w/ Other Resources Focus on your BRAND Written Resumes vs. LinkedIn Status Updates Make a Complete Profile! Skills, recommendations
83. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections
84. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections
85. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections Job Board
86. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections Job Board Remember to: Add value Customize messages Be professional Follow-up!
87. Other Social Media Tools Good experience in…. Public Relations/Writing Web content development Technology and social media Build Credibility Focus on message and IMAGE Welcome to the Information Age…. CONTENT = CREDIBILITY!
91. Networking Get Involved Local, State, National Events, publications, online resources Follow Up ASK! Business Cards Be prepared Incorporate other branding tools (.i.e. LinkedIn)
92. Elevator Pitch “I love when I meet when someone who is passionate about something,” said one recruiter. “You can be passionate about fishing, horses, anything! Passion is interesting and memorable.” http://www.pwc.com/us/personalbrandweek
94. ACTIVITY: Action steps What can you do to work toward your vision? What changes will you have to make to achieve your goals? Make sure your goals are SMART!
102. JohnSpence.comUGA Career Center 2nd Floor Clark Howell Hall Phone: 706.542.3375 Email: career@uga.edu Website: http://www.career.uga.edu/
Editor's Notes
Ask the questions: Who here already has an idea of what their “dream job” is? Who here knows the field they want to work in, but is not sure of exactly what type of job they want? Who here is still deciding on a major? Perhaps get students to share about their “dream job” if time allows.
Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
Now it is time to go a step further and think specifically about what you envision for your future. Using the prompt provided, take a few minutes to write down what you want your life to be like five years from now. BE SPECIFIC. Write down as many details as you can think of – where you want to live, what sort of family life (if any) that you want to have, pets, job, salary, work environment, cars, hobbies, volunteer involvements, etc. Once students are done, have 1 or 2 share. Ask them: Looking at the vision you have for your future, what kind of obstacles do you see in your path? In what ways are you currently on track to realize your vision?
Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
In small organizations, there is a greater likelihood that you may be able to “cold call” and submit your resume, or network directly with the person who will hire and supervise you. They may also be less likely to advertise openings. Small companies – IF they are growing – may also have more flexibility to create a position, and they are likely to have less rules and regulations regarding the hiring process.
Two basic resume formats:Functional – Skills and experiences are arranged by category. For example, you may list experiences from several different jobs under heading “Customer Service” or a heading such as “Management.”Chronological – Work experience is arranged in chronological order, beginning with the most recent. This resume format is more commonly used by college students seeking entry-level positions.
Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
Now have students list two or three areas that they need to focus on to work toward their vision. Are there specific professional experiences they are lacking? Skills they need to acquire? People they need to connect with? For each area, create one or more SPECIFIC goals that they can begin working toward. Discuss how goals should be SMART. In small groups, allow students to share their vision & goals and get input from others. Encourage them to ask each other exploring questions and share what types of sacrifices/changes they may need to make to be successful. Finally, have them condense their five-year vision into a description that is 1-2 sentences in length. This is their “marketing objective.”