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Personal Branding Presentation
The document discusses personal branding strategies for success. It covers developing an online presence through social media platforms like LinkedIn, Facebook, and Twitter to promote oneself and build professional networks. Specific tips are provided, like customizing profiles and messages for each platform, adding value to conversations, and following up with connections. The document also discusses discovering one's purpose and values, creating a vision, developing resumes and cover letters, and taking action steps to work toward goals. Networking and maintaining an online brand are emphasized as important ways to market oneself and further one's career.
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Personal Branding Presentation
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- 2. Overview Marketing &BrandingDiscover Your PurposeDigital ToolsFacebookTwitterLinkedInNetworking
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- 4. MarketingThe process ofcreating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.“The Four P’s”Product
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- 7. PromotionPersonal BrandingHow onerepresents him or her self to the outside world.Promotion: Communication to build and maintain relationships by informing and persuading one or more audiences.
- 8. Building a Brand?Birthname:Marion MorrisonBrand name:? ? ? ? ?
- 9. Building a Brand?Birthname:Marion MorrisonBrand name:John Wayne
- 10. Building a Brand?Birthname:Stefani GermanottaBrand name: ? ? ? ? ?
- 11. Building a Brand?Birthname:Stefani GermanottaBrand name:Lady Gaga
- 12. Building a Brand?Birthname:Terry BolleaBrand name:? ? ? ? ?
- 13. Building a Brand?Birthname:Terry BolleaBrand name:Hulk Hogan
- 14. What is abrand?
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- 16. Discover Your Purpose Whatis your ultimate goal? To land your dream job.
- 17. Discover Your PurposeDevelopa 5-year planInternshipsJob-shadowingInformational InterviewsVisit the Career Center!
- 18. Discover Your Purpose ACTIVITY:Defineyour values
- 19. Editor of HighSchool PaperPublicity Director, UGA HeroesTutoring EnglishAdvertising MinorDog-SittingVisited MichiganCommunications ClassPsychology MajorMy LifeMoved to GeorgiaRelay for Life FundraisingMarketing InternshipChemistry ClassTravel to Central AmericaSky-DivingOmega Delta Sigma SororityPublic Speaking (HS Graduation)ACTIVITY:Map Your Strengths
- 20. Editor of HighSchool PaperPublicity Director, UGA HeroesTutoring EnglishAdvertising MinorDog-SittingVisited MichiganCommunications ClassPsychology MajorMy LifeMoved to GeorgiaRelay for Life FundraisingMarketing InternshipChemistry ClassTravel to Central AmericaSky-DivingOmega Delta Sigma SororityPublic Speaking (HS Graduation)ACTIVITY:Map Your Strengths
- 21. Editor of HighSchool PaperPublicity Director, UGA HeroesTutoring EnglishAdvertising MinorDog-SittingVisited MichiganCommunications ClassPsychology MajorMy LifeMoved to GeorgiaRelay for Life FundraisingMarketing InternshipChemistry ClassTravel to Central AmericaSky-DivingOmega Delta Sigma SororityPublic Speaking (HS Graduation)ACTIVITY:Map Your Strengths
- 22. Editor of HighSchool PaperPublicity Director, UGA HeroesTutoring EnglishAdvertising MinorDog-SittingVisited MichiganCommunications ClassPsychology MajorMy LifeMoved to GeorgiaRelay for Life FundraisingMarketing InternshipChemistry ClassTravel to Central AmericaSky-DivingOmega Delta Sigma SororityPublic Speaking (HS Graduation)ACTIVITY:Map Your Strengths
- 23. ACTIVITY: Create avision
- 24. BRANDING TOOLS: RESUMES& COVER LETTERS
- 25. ResumesHow do employersuse resumes? Large Organizations…. HR filters applicants
- 26. Advertisevacancies
- 27. Havemore rules/restrictionsResumesHow do employers use resumes? Small Organizations… Easier access to managers
- 28. Greaterflexibility
- 29. LesscompetitionResumesCHRONOLOGICALFUNCTIONAL
- 30. Building a ResumeBeginby listing ALL experiencesCourseworkVolunteer workPrevious jobsHonors/AwardsAdd DescriptionsBe specificQuantify Identify Transferable Skills
- 31. Building a ResumeHeadingCleanand simpleEmail, phone, LinkedIn, etc.No picturesFormattingOne pageSection headingsObjective/SummaryEducationProfessional ExperienceRelated Skills/CourseworkAwards/Distinctions/HonorsReferences
- 32. Building a ResumeCustomizeIdentifykey wordshttp://www.wordle.net/Utilize strong wordingActions verbshttp://www.career.uga.edu/multimedia/ActionVerbs.pdfDoes your resume communicate your brand?
- 34. Cover LettersDemonstrate value:“Thisiswhat I can do for your company.”Provide examples:“In my last position, I….”Key words/phrasesCommunicate your brand: What is your promise?
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- 36. Why should Ihave an online presence?Build Your Brand/Network
- 37. Find a JobWhyshould I have an online presence?Build Your Brand/Network
- 38. Find a JobSuccessStories:
- 39. Why should Ihave an online presence?Build Your Brand/Network
- 40. Find a JobIt’sbeen reported that 75% of hiring managers use LinkedIn during the hiring process!
- 41. Getting Started: Whatis my current online presence?Google yourself!
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- 43. Set up an“Ego Search”http://www.google.com/
- 44. Getting Started: Whatis my current online presence?Google yourself!
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- 46. Set up an“Ego Search”
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- 48. Getting Started: Whatis my current online presence?Google yourself!
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- 50. Set up an“Ego Search”
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- 52. Consider existing links,websites, email addresses, etc.
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- 54. General “Netiquette”Play NicelyOnline!Don’t “Flame Out”
- 55. Customized vs. Automatedcommunication
- 56. “Do as theRomans do…”
Editor's Notes
- #15 Ask the questions: Who here already has an idea of what their “dream job” is? Who here knows the field they want to work in, but is not sure of exactly what type of job they want? Who here is still deciding on a major? Perhaps get students to share about their “dream job” if time allows.
- #16 Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
- #17 The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- #18 The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- #19 The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- #20 The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- #21 The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- #22 Now it is time to go a step further and think specifically about what you envision for your future. Using the prompt provided, take a few minutes to write down what you want your life to be like five years from now. BE SPECIFIC. Write down as many details as you can think of – where you want to live, what sort of family life (if any) that you want to have, pets, job, salary, work environment, cars, hobbies, volunteer involvements, etc. Once students are done, have 1 or 2 share. Ask them: Looking at the vision you have for your future, what kind of obstacles do you see in your path? In what ways are you currently on track to realize your vision?
- #24 Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
- #25 In small organizations, there is a greater likelihood that you may be able to “cold call” and submit your resume, or network directly with the person who will hire and supervise you. They may also be less likely to advertise openings. Small companies – IF they are growing – may also have more flexibility to create a position, and they are likely to have less rules and regulations regarding the hiring process.
- #26 Two basic resume formats:Functional – Skills and experiences are arranged by category. For example, you may list experiences from several different jobs under heading “Customer Service” or a heading such as “Management.”Chronological – Work experience is arranged in chronological order, beginning with the most recent. This resume format is more commonly used by college students seeking entry-level positions.
- #33 Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- #34 Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- #35 Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- #69 Now have students list two or three areas that they need to focus on to work toward their vision. Are there specific professional experiences they are lacking? Skills they need to acquire? People they need to connect with? For each area, create one or more SPECIFIC goals that they can begin working toward. Discuss how goals should be SMART. In small groups, allow students to share their vision & goals and get input from others. Encourage them to ask each other exploring questions and share what types of sacrifices/changes they may need to make to be successful. Finally, have them condense their five-year vision into a description that is 1-2 sentences in length. This is their “marketing objective.”