Brand yourself to use Social media to find a job or to land business prospects!

1. BRANDING & SOCIAL MEDIA:How to help your dream job/client find you. Ron Kubitz Recruiting/Training Manager Brayman Construction Corp.

2. STC PittsburghEmployment Roundtable January 22, 2011

3. Hiring manager opens requisition HR sends to internal audiences first Externally, goes to traditional job boards ($$ waster) Recruiters drown in resumes (time waster) Hiring manager often may not move forward The Realities of Recruitment

4. When you find possibilities online: You are one of hundreds applying for this gig. You have no idea of the environment/chemistry. Recruiters often act as gauntlets rather than as knowledgeable advocates. They are not incented or bound to read every resume or even to maintain communication. You’re not in the driver’s seat. Hope tends to pile up on questionable opportunities as you wait for a call that most likely never comes. Spray and Pray

5. …is about being found/or covertly finding more than busting your way in. The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people. Be trusted and be recommended, rather than being an intruder. In the review/interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal! Job-Hunt 2011….

6. You’re in the driver’s seat. You’re less likely to be blocked. You’ll have a better match if they can find out more about you prior to contacting you. Be found…or covertly find!

7. Research the types of people and companies you would want to work with/for. (Linkedin, Facebook, Twitter, Glassdoor.com) Determine the best approach to branding yourself. Create a social presence that will maximize being found. The Social Media Job Hunt

8. A brand is a PROMISE The experience someone will always have The benefit they’ll always receive The unique difference that will always be there A brand is strongest through clear messaging and consistent delivery, crafted for the people who will care, in a way that benefits THEM. Create Your Brand

9. YOU are a brand. A promise to: Friends Future employees Society

10. How do I build trust with prospective customers? Demonstrate intellectual capital: know your stuff. Demonstrate a vision for this profession/market. Show that others took a chance on you and were highly rewarded. Show that you’re easy to work with, ethical …trustworthy. Build Trust for Your Brand

11. How do you empower others to spread their trust in your offering? Give customers a voice. (Referrals) Amplify their words about you. (Recommendations) Make sharing your value effortless. Trust…

12. What’s your vision for your career in 2016? What do you want to be known for? What kinds of people do you want to attract? Art director: marketing directors, creative directors Digital PR wunderkind: agency heads, marketing teams Where do those people “live” online? Determine Your Goals/Audience

13. …on-line, at a job fair or in an interview. Trustworthy? Hard-working? Funny? Flexible? All about facts? All about ideas? Leave the detail for later: what’s the one takeaway you’d want to leave behind in an elevator ride besides “I’m available?” That single takeaway should be integrated in every place you engage with people. “I accomplish what I go after.” “I have an upbeat passion about this career.” The Message-What Should I Say?

14. What do people have time for? Respect time starvation. Too Much Information (TMI) is not a selling point. Which media would best convey what you’re about? Linkedin Facebook Twitter Blogging How Do I Engage?

15. Create a complete profile (Resume)-Buzzwords Recommendations Research people-Send resumes Research companies-Company profiles Build your network Join groups Jobs links—Groups/Linkedin Slideshare Q&A Social Tools--Linkedin

16. Facebook Personal connections Keep it “G” rated Company/Jobs pages Blogs Profession oriented Written from a “hire me” perspective Facebook/Blogs

17. Twitter Twitter jobs/Company jobs pages Share relevant professional information ETC... Glassdoor.com Slideshare.net Flickr YouTube Twitter, ETC

18. Be honest above all! Lies will be exposed and in a public fashion. Be transparent – offer proof, everywhere. Be real and relatable. No need for extra formality. Extra informality can torpedo you – is it worth the risk? Clarity, brevity and audibility! Think engagement and dialogue. Rules of Engagement

19. Make time. When jobs are scarce, your approach will need to change. Why not have a leg up on all the other (even more qualified) prospects? Spray and pray is DEAD. You know it. So open your mind to seeing yourself as a valuable free-agent specialist, rather than a peg for a hole. I Have No time For This!

20. Ron Kubitz Recruiting/Training Manager-Brayman Const. www.linkedin.com/in/ronrecruiter twitter.com/ronbray r_kubitz@brayman.com Thank You!