This document provides guidance on using social media to develop a personal brand and professional presence. It outlines a 4 step process: 1) Discover your online presence and profiles, 2) Strategize how you want to be perceived professionally and map out actions, 3) Build out key profiles like LinkedIn, and 4) Engage by connecting, sharing content and conversations. The focus is on blending professional and personal personas and developing a strategy and content for your target audience.

1. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
SOCIAL MEDIA & YOUR
PERSONAL BRAND
Margaret Donnelly
Co-Founder & CMO, AlignRevenue Inc.
HOW TO EFFECTIVELY USE SOCIAL MEDIA
TO DEVELOP YOUR PROFESSIONAL PRESENCE
@mwdonnelly @AlignRevenue www.slideshare.net/mwdonnelly

2. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
A LITTLE
BACKGROUND
• Online social networker since the
early 90’s
• Principal at JitterJam – Social Media
Marketing / CRM platform (sold in
2011 to Meltwater Group)

3. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
You USED TOhave SOME CONTROL of the information that most
people could obtain about you
YOUBEFORE THE INTERNET & SOCIAL MEDIA

4. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
NOW most everything you post, discuss, publicize, say, like, comment on,
review is DISCOVERABLE(also everything referencing you).
And it will live forever (in Internet time).
YOUAFTER THE INTERNET & SOCIAL MEDIA

5. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
STEP THREE
STEP ONE
STEP FOUR
DISCOVER
GATHER SOME FACTS

6. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
This is how most people will
INIITIALLY perceive you. Compare
your profile to others similar to you.
This will also give you a LIST of
social profiles you should actively
monitor and manage.
(TIP: Turn on private browsing)
GOOGLE
YOURSELF & OTHERS

7. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
http://pipl.com
Extra credit. This one might scare you a little bit.
PIPL YOURSELF

8. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
STEP THREE
STEP ONE
STEP FOUR
STRATEGIZE
DISCOVER
DEVELOP YOUR PLAN

9. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
Define HOW you want people to view you professionally and assess where
you are today. Define how you want to use each of these networks and
MAKE A LISTof the actions you want to take to get there.
DEFINE YOUR END POINT AND MAP YOUR ROUTE
START
END

10. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
MARKETING STRATEGIST
HITECH
ENTREPRENEUR
B2B SALES
PROFESSIONAL
PROFILE
DEFINE YOUR (SOCIAL) SELF
Define where you want to “live” online and what those social networks/channels help you
accomplish in developing your public/professional profile.
HOBBIES
INTERESTS
ACTIVITIES
FAMILY/FRIENDS
PERSONAL
PROFILE

11. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
STEP THREE
STEP ONE
STEP FOUR
BUILD
DISCOVER
GET YOUR PROFILE IN LINE WITH YOUR PURPOSE & VISION
STRATEGIZE

12. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
LINKEDIN IS YOUR FIRST STOP
Hubspot Marketing Blog: How To Use LinkedIn: The Ultimate List of LinkedIn Tips
h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x
Google “LinkedIn profile best practices 2015”

13. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
LINKEDIN
PROFILE
ESSENTIALS
NO BLANK PROFILE PHOTOS
✓
H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e
SUMMARY = EXTENDED
ELEVATOR PITCH
Hint: You can add media MOST sections
MAKE YOUR HEADLINE =
YOUR POSITIONING
EXPERIENCE =
RESULTS-ORIENTED
RESUME Hint: Ask former colleagues for endorsements

14. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
LET LINKEDIN HELP YOU
LinkedIn will prompt you to add information to your profile.

15. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
POLISH
OTHER
SOCIAL
PROFILES
Now that you have your
core LinkedIn profile
complete, go polish your
other social profiles.

16. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
STEP THREE
STEP ONE
STEP FOUR
ENGAGE
DISCOVER
GET ACTIVE, GROW CONNECTIONS, GET RESULTS
STRATEGIZE
BUILD

17. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
CONTENT
CONNECTION
CONVERSATION
THE 3 C’S

18. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
HOW TO MAKE LINKEDIN CONNECTIONS
1. MAKE THE APPROACH PERSONAL
✓

19. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
HOW TO MAKE LINKEDIN CONNECTIONS
2. MAKE THE APPROACH RELEVANT/OF VALUE
✓“It was great meeting you at ______________! I really enjoyed the conversation
about _____________. If I can do anything to help you in the future, please let
me know. Until then, please feel free to connect with me on LinkedIn.”
“It has been a long time since we worked together at ___________ . Glad to see
that you’re doing well at _______________ . Would love to connect with you and
keep in touch! Please feel free to connect with me…”
✓
“I saw your recent blog post on __________ and I wanted to reach out and
introduce myself. We share a mutual connection, ___________________, and I
I’d love to share a resource with you that could potentially address the
issues you mentioned in your post…”
✓

20. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
CONTENT
CONNECTION
CONVERSATION
DRIVING THE 3 C’S
FOLLOW / FOLLOW BACK
FORMAL REQUEST
FRIEND
SHARE (RELEVANT, TIMELY)
PUBLISH (THOUGHT LEADERSHIP)
COMMENT
SHARE
OFFER

21. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
STEP TWO
STEP THREE
STEP ONE
STEP FOUR
KEY TAKE-AWAYS
DISCOVER
1. YOUR PROFILE BLENDS PROFESSIONAL & PERSONAL PERSONAS
2. RESEARCH & DEVELOP A STRATEGY FOR YOUR TARGET
PROFESSIONAL PROFILE
3. BUILD YOUR PROFESSIONAL PROFILES ON YOUR CHOSEN SOCIAL
NETWORKS
4. CONNECT, PUBLISH/SHARE RELEVANT CONTENT & ENGAGE IN
CONVERSATIONS W/YOUR TARGET AUDIENCE(S)
STRATEGIZE
BUILD
ENGAGE

22. #TechWomen@mwdonnelly @AlignRevenue @NHHTC
QUESTIONS?