This document discusses personal branding and how to identify and develop your personal brand. It emphasizes that your personal brand is how people describe you when you are not present and that if you do not brand yourself, others may brand you. It provides questions for self-reflection on goals, values, and strengths. It also suggests getting insights from others on first impressions and compliments. Finally, it notes that personal branding is not self-promotion, but representing who you truly are, and that your online presence through websites and social media can help strengthen your personal brand.