Amancio Bouza discusses the differences between artificial intelligence (AI) and intelligence amplification (IA). He uses the examples of Terminator representing AI and Ironman representing IA. While both use AI technologies, IA supports and enhances human capabilities rather than competing with humans. Bouza provides four examples of IA technologies, including tools that connect human expertise, build global brain networks, create API ecosystems, and perform sentiment analysis. He argues that IA will have more impact than AI in the near future.

1. AI vs IA
Amancio Bouza, PhD, ipt Innovation Process Technology AG
World Product Day, ProductTank Bern, May 23rd 2018

2. Who am I
Amancio Bouza, PhD
Intrapreneur, API & AI Enthusiast
Principal Consultant at ipt
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza

3. 3
AI vs IA
The actors of this talk are:
Terminator and Ironman
Terminator represents AI
Ironman represents IA

4. 4
What is an AI

5. 5

6. 6
+ + + = 7
+ + + =
?
+ - = 4
Solve this riddle! Can you guess the wanted number?

7. 7
+ + + = 7
+ + + = 7
+ - = 4
Correct! It’s a ‘7’

8. 8
+ + + = 7
+ + + = 7
+ - = 4
Reason: 1st and 2nd line are identical

9. 9
That was just a warm-up. Let’s try
something more difficult…

10. 10
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
?
Solve this riddle! Can you guess the wanted number?

11. 11
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
5
Correct! It’s a ‘5’

12. 12
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
5
Reason: Ignore the left side! It’s the sequence on the right.

13. 13
Congrats,
You just helped the car to stay on the road.

14. 14
And that’s what AI does:
Find out how to map input,
e.g., video image, radar
info, to output, e.g.,
identify road obstacles
And then, perform appropriate action such as break or turn.

15. 15
Self-Driving
Artificial Intelligence

16. 16
Self-Driving
Artificial Intelligence
Drive-Assisting
Intelligence Amplification

17. 17
Both are powered by the same AI technology
Self-Driving
Artificial Intelligence
Drive-Assisting
Intelligence Amplification

18. 18
Artificial Intelligence Intelligence Amplification

19. 19
Artificial Intelligence (AI):
“…building a human-like intelligence in the
form of an autonomous technological
system…”, Wikipedia
Intelligence Amplification (IA):
“…needs technology merely as an extra
support for an autonomous intelligence
that has already proven to function”,
Wikipedia

20. 20
“AI is a very promising field, it has
been making promises for the last
50 years.”

21. 21
Mechanics
Transactions
Computation
Memorization
Prediction
Precision
Objectivity
Emotion
Empathy
Improvisation
Generalization
Creativity
Purpose
Passion
IA supports rather than competes like AI

22. 22
Long and successful history of
Intelligence Amplification

23. 23
Just a fun
example. It
just uses
sensors. No
Machine
Learning, data,
etc. required.

24. 24
https://youtu.be/rASWfOQKK9M

25. 25
4 Examples for IA

26. 26
Starmind
1st Example of IA

27. 27

28. 28
Not an A.I.
that answers
all questions

29. 29
Starmind learns
from your
questions and
answers your
expertise

30. 30
Starmind is AI
that connects
human expertise.

31. 31
IA to facilitate accessing human expertise
Employees solve lot faster problems
Human-to-Human Interaction

32. 32
Programming the
Global Brain
Global Brain
2nd Example of IA

33. 33
What if we can build a system that leverages
- high-cognitive capabilities of humans
- number crunching capabilities of machines
I founded a tech startup, a spin-off, together with the University of Zurich

34. 34
https://youtu.be/emCABRV2cUA

35. 35

36. 36

37. 37

38. Translation Process Combining Machines and Humans
38

39. 39
https://www.youtube.com/watch?v=RgP1NVdxbR4

40. 40
Symbiosis of Human and Machine
Leverage the Strength of Each
Collaboration
Human-to-Machine Interaction

41. 41
Human and Machines are interconnected through the Internet
Local IA Global IA What’s next?
?
Global BrainCompany Brain

42. 42
Human and Machines are interconnected through the Internet
Local IA Global IA Global IA Ecosystem
Global BrainCompany Brain Collaborative Brain

43. 43
What if YOUR products
are accessible via API?
3nd Example of IA

44. Value Proposition Interface Canvas
44

45. 45
“Ultimately, the API is about
an interface to a value proposition,
not to an application.”

46. Andrea Zulian
Senior Product Manager
Swisscom AG
Amancio Bouza, PhD
Principal Consultant
Innovation Process Technology
API Product Management
46
http://www.apiproductmanagement.com

47. 47
Endless Possibilities with API Ecosystem
Machine-to-Machine Interaction

48. 48
Data
Sentiment Analysis
4th Example of IA

49. 49
Sentiment Analysis of Customer Feedback
Why?
- Improve Products
- Customer Experience
- Competition Analysis

50. 50
“The bed in the City Hotel was not comfortable.
However, the breakfast was excellent with good food and
excellent service.
We had a wonderful time and will travel with Travelito again.”
Example of customer feedback for anonymized company in tourism industry

51. Sentiment Analysis ranks with human to interpret sentiment
51
79%
Accuracy

52. 52
The bigger the name, the bigger the problem

53. 53
But it 79% accuracy
enough?

54. 54
IA doesn’t need to be perfect.
IA just has to be good enough to support people
doing their job

55. 55
Imagine:
A self-Driving car with just 79% accuracy L

56. 56
You’ve seen
4 Examples for
Intelligence
Amplification
AI Technology
Human-to-Human
Global Brain
Human-to-Machine
API
Machine-to Machine
Data
Human-to-Machine

57. 57
Intelligence
Amplification will
have more impact
today and tomorrow
than AI

58. 58
Day after Tomorrow?
Nobody knows ;)

59. 59
AI vs IA?

60. 60
AI vs IA

61. 61
AI & IA

62. 62
Find the problem worth solving
Embrace AI
Provide APIs or rather VPIs
Collect and use the right data
Take Away for Product Leaders

63. 63
Find the problem worth solving!
Embrace AI
Provide APIs or rather VPIs
Collect and use the right data
Take Away for Product Leaders AI doesn’t solve
this one for you

64. You find AI and IA interesting? Let’s connect!
Amancio Bouza, PhD
API & AI Enthusiast
Principal Consultant at ipt
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza