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AI vs IA
Amancio Bouza, PhD, ipt Innovation Process Technology AG
World Product Day, ProductTank Bern, May 23rd 2018
Who am I
Amancio Bouza, PhD
Intrapreneur, API & AI Enthusiast
Principal Consultant at ipt
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza
3
AI vs IA
The actors of this talk are:
Terminator and Ironman
Terminator represents AI
Ironman represents IA
4
What is an AI
5
6
+ + + = 7
+ + + =
?
+ - = 4
Solve this riddle! Can you guess the wanted number?
7
+ + + = 7
+ + + = 7
+ - = 4
Correct! It’s a ‘7’
8
+ + + = 7
+ + + = 7
+ - = 4
Reason: 1st and 2nd line are identical
9
That was just a warm-up. Let’s try
something more difficult…
10
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
?
Solve this riddle! Can you guess the wanted number?
11
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
5
Correct! It’s a ‘5’
12
+ - + =- + --
+ =- --
- + =- + ++
+ + + =+ +-
+ + =+ + +
1
2
3
4
5
Reason: Ignore the left side! It’s the sequence on the right.
13
Congrats,
You just helped the car to stay on the road.
14
And that’s what AI does:
Find out how to map input,
e.g., video image, radar
info, to output, e.g.,
identify road obstacles
And then, perform appropriate action such as break or turn.
15
Self-Driving
Artificial Intelligence
16
Self-Driving
Artificial Intelligence
Drive-Assisting
Intelligence Amplification
17
Both are powered by the same AI technology
Self-Driving
Artificial Intelligence
Drive-Assisting
Intelligence Amplification
18
Artificial Intelligence Intelligence Amplification
19
Artificial Intelligence (AI):
“…building a human-like intelligence in the
form of an autonomous technological
system…”, Wikipedia
Intelligence Amplification (IA):
“…needs technology merely as an extra
support for an autonomous intelligence
that has already proven to function”,
Wikipedia
20
“AI is a very promising field, it has
been making promises for the last
50 years.”
21
Mechanics
Transactions
Computation
Memorization
Prediction
Precision
Objectivity
Emotion
Empathy
Improvisation
Generalization
Creativity
Purpose
Passion
IA supports rather than competes like AI
22
Long and successful history of
Intelligence Amplification
23
Just a fun
example. It
just uses
sensors. No
Machine
Learning, data,
etc. required.
24
https://youtu.be/rASWfOQKK9M
25
4 Examples for IA
26
Starmind
1st Example of IA
27
28
Not an A.I.
that answers
all questions
29
Starmind learns
from your
questions and
answers your
expertise
30
Starmind is AI
that connects
human expertise.
31
IA to facilitate accessing human expertise
Employees solve lot faster problems
Human-to-Human Interaction
32
Programming the
Global Brain
Global Brain
2nd Example of IA
33
What if we can build a system that leverages
- high-cognitive capabilities of humans
- number crunching capabilities of machines
I founded a tech startup, a spin-off, together with the University of Zurich
34
https://youtu.be/emCABRV2cUA
35
36
37
Translation Process Combining Machines and Humans
38
39
https://www.youtube.com/watch?v=RgP1NVdxbR4
40
Symbiosis of Human and Machine
Leverage the Strength of Each
Collaboration
Human-to-Machine Interaction
41
Human and Machines are interconnected through the Internet
Local IA Global IA What’s next?
?
Global BrainCompany Brain
42
Human and Machines are interconnected through the Internet
Local IA Global IA Global IA Ecosystem
Global BrainCompany Brain Collaborative Brain
43
What if YOUR products
are accessible via API?
3nd Example of IA
Value Proposition Interface Canvas
44
45
“Ultimately, the API is about
an interface to a value proposition,
not to an application.”
Andrea Zulian
Senior Product Manager
Swisscom AG
Amancio Bouza, PhD
Principal Consultant
Innovation Process Technology
API Product Management
46
http://www.apiproductmanagement.com
47
Endless Possibilities with API Ecosystem
Machine-to-Machine Interaction
48
Data
Sentiment Analysis
4th Example of IA
49
Sentiment Analysis of Customer Feedback
Why?
- Improve Products
- Customer Experience
- Competition Analysis
50
“The bed in the City Hotel was not comfortable.
However, the breakfast was excellent with good food and
excellent service.
We had a wonderful time and will travel with Travelito again.”
Example of customer feedback for anonymized company in tourism industry
Sentiment Analysis ranks with human to interpret sentiment
51
79%
Accuracy
52
The bigger the name, the bigger the problem
53
But it 79% accuracy
enough?
54
IA doesn’t need to be perfect.
IA just has to be good enough to support people
doing their job
55
Imagine:
A self-Driving car with just 79% accuracy L
56
You’ve seen
4 Examples for
Intelligence
Amplification
AI Technology
Human-to-Human
Global Brain
Human-to-Machine
API
Machine-to Machine
Data
Human-to-Machine
57
Intelligence
Amplification will
have more impact
today and tomorrow
than AI
58
Day after Tomorrow?
Nobody knows ;)
59
AI vs IA?
60
AI vs IA
61
AI & IA
62
Find the problem worth solving
Embrace AI
Provide APIs or rather VPIs
Collect and use the right data
Take Away for Product Leaders
63
Find the problem worth solving!
Embrace AI
Provide APIs or rather VPIs
Collect and use the right data
Take Away for Product Leaders AI doesn’t solve
this one for you
You find AI and IA interesting? Let’s connect!
Amancio Bouza, PhD
API & AI Enthusiast
Principal Consultant at ipt
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza

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