Downloaded 18 times
Uploaded byInna Zaichenko
Personal branding - Yappi
This document discusses creating a personal brand. It defines personal branding as representing who you are through your character, skills, and contributions rather than self-promotion. The document advises defining your strengths and roles, creating a branding toolkit, and focusing on serving others through your work rather than seeking power alone. Successful personal branding is earned through reputation over time and requires consistency between your image and actions.
More Related Content
Similar to Personal branding - Yappi
Personal branding - Yappi
- 1.
- 2. Let’s Think? What’sa personal brand? Why is it so important? Does everyone need a personal brand? Can you name people with an outstanding personal brand? What features and traits of character do they possess?
- 3. A bit offacts Based on a survey less than 15% of people have truly defined their personal brand and less than 5% are living it consistently at work – each and every day. 70% of professionals believe they have defined their personal brand and 50% believe they are living it. But when you “peel-back-the-onion,” you realize that their focus was centered on self- promotion rather than a commitment to advance themselves by serving others.
- 4. What Personal Brandis NOT It's NOT what you say about yourself It's NOT an extension of your employer's brand It's NOT your presence in the social media It's NOT something that you can ask for It's NOT something that you are entitled to It's NOT a perk It's NOT about the power alone It's NOT a gift that someone can give you It's NOT permanent
- 5. “Your brandis what people say about you when you’re not in the room” - Jeff Bezos, Founder of Amazon
- 6. Image VS Reputation Reputation Isearned What others see in you =value Attracts people Image Is built What you create and show others = expenses Costs time and efforts
- 7. Stages of BrandBuilding Awareness – Have I heard of you? Familiarity – What do I know about you? Favorability – Do I like you? Trust – Can you be trusted? Advocacy – Would I recommend you?
- 8. Brand VS Routine Routine Doeswhat he’s told to do Has a responsible approach to every task Given the task by a boss Lunch time is for his personal needs Doesn’t even consider taking up some extra job Minds his own business only Brand All his projects are outstanding Wants to reach the heights in his profession Wants to work on this project because it’s either innovative or lets him improve his skills Enjoys social networking at lunch time Takes up the smallest task if sees further perspective in it Attaches himself to the project
- 9. Brand VS Routine Brand Irritatespeople by his opinions Enjoys every workday Gets angry if changes take place slowly Man of actions Better ask for apology rather than permission Routine Keeps it safe Workday is just a workday. No fun permitted Nowhere to hurry Man of instructions Better not involve into anything
- 10. Step 1. Definewhere you are NOW
- 11. Step 2. Acceptthat YOU ARE WHO YOU ARE at this point. “Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde
- 12. Step 3. Defineyour strong and weak points. Highlight the strong points and make use of weak points. Don’t change yourself, modify yourself. “Too many people overvalue what they are not and undervalue what they are.” - Malcolm Forbes, Publisher
- 13. Step 4. Createyour own identity. Your uniqueness. “Life isn’t about finding yourself. Life is about creating yourself.” - George Bernhard Shaw
- 14. Step 5. Defineyour roles in which you want to create a brand.
- 15. 12 Archetypes Motivation Archetype StabilityCaring Creator Ruler Social attachment Usual guy Friend Joker Risk and mastery Fighter White crow Magician Education Naïve Researcher Sage
- 16. Step 6. Defineyour target audience
- 17. Step 7. Get PersonalBrand Toolkit: Business card Resume/CV Portfolio Blog/website Social network profiles: LinkedIn, Facebook, Twitter Video resume Wardrobe E-mail address
- 18.
- 19. Elevator Pitch Whoare you? What do you do? Why do you do it? What’s in it for others? What’s different about it? What are your plans?
- 20. 6 P Passion Purpose Planning People Play Perseveranсe
- 21. Personal Branding Crisis Too much self-promotion on social networks Your brand lacks consistency You aren’t using your brand to network You never proofread You lack credibility You don’t provide something unique
- 22. Thank You! InnaShmun http://www.facebook.com/inna.shmun Inna.shmun@gmail.com