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Backpack to Briefcase - Your Personal Brand Online
The document discusses the importance of developing a personal brand in the context of job searching and professional networking. It emphasizes the need for self-awareness, effective communication, and strategic use of platforms like LinkedIn, Twitter, and blogs to showcase one's capabilities and values. It also provides tips on how to stand out in job applications and online presence while maintaining professionalism and intentionality.
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Backpack to Briefcase - Your Personal Brand Online
- 2. We find provenmarketing + sales professionals for companies who need them. +
- 3. We work withleaders who know… +
- 4. We work withleaders who know… The people are the plan. +
- 5.
- 6. Building apersonal brandonline.
- 25.
- 26. ways to build personal‘brand’ online Peter Reek @smartsavvy smartsavvy.com smartsavvy.me 604.639.5430
- 27. What is apersonal brand anyway?
- 28. What is apersonal brand anyway? Why do I want one?
- 29.
- 30. You have one. Dealwith it.
- 32.
- 33. So you wereborn…. then what?
- 34.
- 35.
- 36. 1. What amI known for?
- 37. 1. What amI known for? 2. How do I make people feel?
- 38.
- 39. “I've learned thatpeople will forget what you said, people will forget what you did, but people will never forget how you made them feel.””. ~ Maya Angelou
- 40. Personal Brand Pyramid 1.What am I capable of? 2. How do I strengthen a team? 3. How do I make people feel? 4. What values do I want to lead with? 5. What words do I want people to use to describe me when they ‘talk about me over coffee’.
- 41. My question toyou?
- 42. My question toyou? How do you want people to discuss you over coffee?
- 44.
- 45. Who we are.Who we want to be.
- 46. “Life is likea box of crayons. Most people are the 8 colour boxes, but what you’re really looking for are the 64 colour boxes with the sharpeners on the back”. ~ John Mayer
- 49.
- 50. LinkedIn – Largest sourceof publicly available resumes – Recruiters are looking for you – Grow network – Rank higher in search engine? (Google yourself)
- 51. LinkedIn Stand-Apart Factor Based onprofiles similar to yours, how do you stand out from the rest? Skim Factor Can we get a quick grasp of who you are, where you want to go and what you have done? Personal Brand Do your values, passions, interests, and uniqueness show through? Community Contribution How often do you post updates? Are you providing recommendations etc.? Are you offering value to your contacts?
- 52. LinkedIn Professional Back-Up Are yourresults focused and have recommendations to support your claims? Network What does your network look like? Could you be more strategic with your connections? Clear Career Path Clear depiction of work experience, responsibility, education, etc. Optimized Can you be found, are you noticed, do you turn up in searches? Contactable Can someone get in touch with your easily when they need to?
- 53.
- 54.
- 55. LinkedIn • LinkedIN Tips –Professional Photo (some pics are better left to facebook) – Personalize your url (public) – Write and request recommendations – Post and share things that resonate with you (represent your thinking or values) – Start or join groups • Answer questions /contribute – Used their Applications • Reading list • SlideShare embed • Link to websites • Link to your blog – Update your status regularly (exciting project) – Don’t get too worked up over protocol
- 57. Twitter • Your (random)thoughts archived • What’s Important to you? • How do you think? • How do you express yourself? • How concise can you be (and still get a valid thought/point across)? • Serves as a database of you…
- 58. Twitter • To tweetor not to tweet – Can you make your tweets work for you? – Benefits • Option to blogging (brevity) • Search engine for how you think/what’s important to you • Immediately published • Common for recruiters to poke around • Shows you are technically conversant and just conversant • Points onlookers to other more substantial pieces that interest you – Tips • Hootsuite • Create a branded page
- 60.
- 61. “A great characterhangs from the solid framework of a balanced ego – all the positive “self” qualities: self-aware, self-motivated, self-restrained, self- confident...and a desire/willingness to self- correct...
- 62. On the otherhand, an imbalanced ego creates a framework with potential weaknesses – all the negative “self” qualities: self-centred, self-serving, self-righteous, selfish, and sometimes self- conscious....often compounded by a lack of perception and an unwillingness to self-correct.
- 63. Don’t vent online. Don’tattack others online. Keep you sarcasm in check.
- 65. Blogging • To blogor not to blog – Can you write? – Can you write consistently/regularly? – Do you have something to say? – Benefits • Build yourself as a thought leader or someone with opinions worth considering • Increase engagement with your brand • Show how you think/communicate • Demonstrate what you are passionate about – Tips • Get a proofreader • Steer clear of anything too polarizing
- 66. “There are twokinds of people, those who finish what they start and so on... ”. ~ Robert Byrne
- 67. Know/Show where youare headed (and where you have been)
- 68. Facebook + Instagram •Easy on the selfies (studies say it’s narcissistic) • Use discretion (think before you post/comment) • Encourage people (don’t discourage them) • Keep things private that should be • Don’t post when you should call • Don’t vent about work or people you work with
- 69. Pinterest + Flickr •What are you passionate about (outside of work) • Personal brand reinforcements
- 70. “Why blend inwhen you were born to stand out! ” ~ Dr. Suess
- 71. "The difference betweengreat people and others is that great people create their lives actively, while others are created by their lives, passively waiting to see where life takes them next.“ ~ Michael Gerber
- 72.
- 73. "I like tomake pictures about people who make a difference." ~ Jerry Bruckheimer
- 78. "Great work isdone by people who are not afraid to be great." ~ Fernando Flores
- 82. "Great work isdone by people who are not afraid to be great." ~ Fernando Flores
- 83. "Great work isdone by people who are not afraid to be great." ~ Fernando Flores
- 84.
- 85. Be consistent. People shouldknow what they can expect from you.
- 86.
- 87. “I always domore than I say. I always produce more than I promise”. ~ Richard Nixon
- 89. Stand Apart inyour Job Search 1. Demonstrate intentionality. 2. Get comfortable talking about yourself. 3. Quantify contributions (wherever possible) 4. Balance: Confidence + Enthusiasm 5. Attach yourself to the job. (Research) 6. Demo high EQ (All the positive selfs) 7. Ask smart questions. 8. Bullets or bust! 9. Follow-up (and do so creatively/memorably)
Editor's Notes
- #27 Lightening pace Standing Apart... being known for being noteing noteworthy and for being the type of team contributor anyone would kill to have on their team... When people talk about your over coffee...
- #48 Simon is hard to impress
- #50 You work in an industry where your results are very measurable ... Either your raised the money or you didn't ... Its why you need to be selective in the opportunites you choose... Because both your successes and failures are very public and career ... Bottom line people like hiring people who deliver results
- #51 Simon is hard to impress
- #52 Simon is hard to impress
- #53 Simon is hard to impress
- #54 Simon is hard to impress
- #55 Simon is hard to impress
- #56 Simon is hard to impress
- #57 This is important in your industry as well
- #58 Simon is hard to impress
- #59 Simon is hard to impress
- #60 Positive and solution focused. Be the person at the table who proposes solutions. Who shifts paradigms and reframes things. Positive people can get a BAD rap. Positive people attract. A bonus point on this one. Speak positively about others as well.. Have your teams back.
- #63 Man that is good stuff ... I wonder who said that.
- #64 Oh I did. Sometimes I surprise myself ...
- #65 If I was more emotionally intelligent I would still be the President of EMI Records. Our emotions and ego’s can cause us to be ineffectual act in ways that limit our career potential.
- #66 Simon is hard to impress
- #69 Simon is hard to impress
- #70 Simon is hard to impress
- #71 I think Dr. Suess says its best.
- #72 I recently read an article summarinzing the power of written goals and suggested that 3 % of harvard grads were earnign more than 97% combined... And the one thing the 3% had in common is written goals.
- #73 Listen. Take risks. Invest in relationships. Foster Trust. Build in time to invest in relationships. Trust is a glue. Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. Stephen Covey
- #76 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #77 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #78 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #79 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #80 Are you the one that comes to mind when the stretch projects come to mind? If you want to stand apart ...Demonstrate you have the capacity to be stretched.
- #81 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #82 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #83 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #84 People hold back. We often dont want to stand out. We manage ourselves so we dont become the keener.
- #86 I am referring most to demeanour here. This is particularly relevent to leaders or aspiring leaders in the room.
- #88 We call it being elegantly understated. Have you ever walked into a house that looked fairly basic from the street and then you go inside and it’s spectacular ... Being a BIG talker gets you no where.
- #89 We call it being elegantly understated. Have you ever walked into a house that looked fairly basic from the street and then you go inside and it’s spectacular ... Being a BIG talker gets you no where.