10 THINGS
I WISH I KNEW
10 YEARS AGO
AMANCIO BOUZA
ERFA - OCTOBER 2019
LUCERNE, SWITZERLAND

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Töggelichaschte
ipt Office Zürich

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KNOWLEDGE
FOLLOWS FORM
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MY WOW MOMENT
Source: https://zurb.com/blog/critical-and-design-thinking5

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<TOPIC>
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<TOPIC>
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<TOPIC>
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STEELED FORM
Source: https://zurb.com/blog/critical-and-design-thinking10

FILLED, THOUGHT, LEARNED
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FILL-THINK-LEARN CYCLE
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Two Breeds
of API
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Business and IT
Perspective
Business Value
Pyramid of Digital
Transformation
Source: https://medium.com/api-product-management/two-breeds-of-api-api-products-and-api-solutions-fa726213ecea

APIDays Amsterdam
14 Source: https://www.apidays.co/amsterdam2018

THERE’S ALWAYS A 10
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KNOWLEDGE FOLLOWS FORM
Pick a form
Give it a title
Fill, think, learn, and repeat
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“You already know. Use forms to guide you to explicit knowledge.”

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100% EXCELLENT DELIVERY
GETS YOU
0% FURTHER
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“What business would you
create when you combine
business KPIs with KPIs
from art forms, e.g,
astonishment, meaning,
sense of wonder, magic?”
– Vinh Giang
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Source: https://youtu.be/CiFRY9LHONM

79/21
RULE
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100% JOB IS
33% COMMITMENT
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SACRIFICE:
GETTING TO TOP-1% REQUIRES
CARYING OUT TOP-1% EFFORT
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TOP-1% REQUIRES TOP-1% EFFORT
What do you want?
What can you sacrifice?
Learn to say “NO”
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“100% excellent delivery gets you 0% further”

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INNOVATION
IS AN
ILLUSION25

INNOVATION
IS AN
ILLUSION26

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Magic
is a problem
you cannot solve
– Vinh Giang

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LISTEN, ADOPT & COMBINE, SHARE
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PART I: Oct. 30th
PART II: Nov, 6th

INNOVATION IS AN ILLUSION
1. Listen
2. Adopt & Combine
3. Share
4. Go to 1.
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“Innovation is fake. There’s no approach. Have an open mindset: In
and Out”

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TIME IS LIMITED
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Rethink your
Pretzel.

CREATIVITY FROM
9 TO 5
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CREATIVITY FROM
9PM TO 5AM
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– Credits to Patrick Knab

LEARN TO SCALE
LEARN TO TRANSITION
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STARCRAFT II (REAL-TIME STRATEGY)
38 Source https://www.twitch.tv/amanciobouza

39 Source: https://day9.tv/

COOKING, TRANSITION, AND META-GAME
40 Source: https://day9.tv/

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TIME IS LIMITED
1. Be creative from 9pm to 5am
2. Scale
3. Plan for Transition
4. Patience
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“Rethink when and how you do things”

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BEST OUTCOME WHEN I COMMITED
WITH MY HEART
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Andrea Zulian
API Product Management Pioneer
Swisscom AG
Amancio Bouza
API Product Management Pioneer
ipt

COMMIT WITH YOUR HEART
1. Fully commit
2. Act as if it’s your own
business. Care!
3. Give and help others
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“When you commit with your heart, then the Universe conspires to
make it successful.”

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’’BECOME YOU’’
IS A JOURNEY
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’’BECOME YOU’’
IS A JOURNEY
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I’M STILL WORKING
ON IT
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BECOME YOU
What’s your superpower?
Ask others.
What makes you happy?
How can you use your
superpower to create value?
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“Reflect regularly what you want.”

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INVEST INTO
COMMUNICATION
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What you do
What people see

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What you do
What people see
You cannot elevate the
iceberg.
But you can rotate the
iceberg

YOU ARE
ONE #TAG57

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BUILD YOUR
PERSONAL BRAND
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DECIDE WHAT #TAG
YOU GET!
DON’T LET OTHERS #TAG YOU
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Guy Kawasaki
Chief Evangelist of Canva
Former Chief Evangelist of Apple
61 Summary of book: https://www.slideshare.net/cPOEt/how-to-use-personal-branding-to-stand-out-72587334

LEARN TO COMMUNICATE
1. Be aware that you get one #
2. Communicate your chosen #
3. Personal branding is how you
communicate it.
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“Your #TAG is your choice. Branding is the way to communicate.”

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HORIZONTAL
LEARNING
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65 VALUE
UNIQUNESS
What you
should aim for

VALUE OF MOST IT-TRAINING
LEARN THE SAME WITH NEW TECH66

WHY NOT LEARN FILMMAKING?
E.G., LEARN STORYTELLING67 Source: https://youtu.be/AHFiSRrqv28

HORIZONTAL LEARNING
Identify unique goals
Learn the skills to reach the goal
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“Find the right mix of keeping up and become unique.”

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Waterfall Career ->
Agile Career ->
CONTINUOUS CAREER
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WHAT IS CAREER
”the way up.”
– Wikipedia
71 Source https://de.wikipedia.org/wiki/Karriere

CAREER IS
A LADDER
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CAREER IS NOT
A LADDER
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CAREER IS A SONG

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CAREER IS A SONG
THAT YOU PLAY

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SINCE WHEN DO YOU KEEP
THE CURRENT NOTE?

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SMILE
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#1 Knowledge follows form
#2 100% delivery gets you 0% further
#3 Innovation is fake. Listen & adopt & share!
#4 Time is limited. 9pm to 5am is the sweet spot
#5 When you fully commit, Universe makes it happen
#6 Find your super power and become you
#7 Learn horizontally to create greater UVP
#8 Invest into communication. SUPER IMPORTANT!!!
#9 Career is your song, not a ladder
#10 Smile81

@AmancioBouza
Amancio BouzaAPI is the interface to a value proposition
API & AI Enthusiast, Dot Connector,
Author of API Product Management
• Principal Consultant, ipt
• Digital Catalyst, The Digital Journeymen
• Startup Advisor, Recipe
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amanciobouza
@amancio.bouza
amanciobouza.com