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WOMMA 2014 | #yeahTHATgreenville
The document discusses key takeaways from the Womma Summit 2014, emphasizing the positive perceptions of Greenville, the importance of community engagement, and strategies for building relationships. Notable insights include the necessity for community managers to be genuine and approachable, and the significant growth metrics for Greenville's community engagement efforts. The summary also highlights a marked increase in social media activity and web traffic related to the initiative.
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WOMMA 2014 | #yeahTHATgreenville
- 1. WOMMA SUMMIT 2014 hashtag # yeah that @genochurch
- 2. WOMMA SUMMIT 2014 hashtag # yeah that @genochurch
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- 11. radar WE AIN’T ON THE
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- 24. YEAH with 36states out of 50 having a Greenville it’s a little hard to get some respect.
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- 30. Not Mind MUCHLESS A CONSIDERATION Top of
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- 32. First Big TakeAway
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- 35. Surprise! 1 # People typically came here because they knew someone. But repeat visitors kept coming back because they were surprised by Greenville and all it had to offer.
- 36. People 2 # People consistently said the best thing about Greenville was how nice people were.
- 37. 3 # hada Everyone " “That”
- 38. during interviews when we asked people about what they did, everyone talked about THAT restaurant being their favorite place or THAT hike being their favorite thing to do or THAT store being their favorite place to shop. There was a THAT for everyone. A "THAT" for every person.
- 40. # yeah that greenville
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- 42. HOapupry g CAUSEWE’VE # yeah that greenville GOT SOMETHING TO SMILE ABOUT
- 43. Second Big TakeAway
- 44. it’s in the MIX
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- 46. the specereot pis l e
- 47. paid mix peopleinto the conversation
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- 49. BoomBoom OUT GOTHE LIGHTS
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- 56. shared THIS ISHOW WE ROLL AT BRAINS ON FIRE
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- 59. COMMUNITY MANAGER facilitatorof conversation
- 60. wis aay COMMUNITY. NOT A PLACE.
- 61. As a brand,you don’t OWN any social space other than your own handle, and you definitely don’t own the folks you interact with therein. They’re human beings – just like you.
- 62. Every voluntary interactionmade by a community member is a direct expression of their “social self”. We must see these interactions as an honor and treat them that way!
- 63. A COMMUNITY MANAGER HAS to be a PEOPLE person. To be successful in conversation you’ve got to be real, be vulnerable, be grateful. The rest will fall in line!
- 64. Third Big TakeAway
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- 68. you’re IN MOE’SWORDS human SO ACT LIKE IT
- 69. STEP 1 ittakes dates a few
- 70. STEP 1 mbeeam ber first “I had to prove myself first - as an active and valuable part of what I was trying to create. ”
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- 72. psrtoevping IN MOE’SWORDS yourself
- 74. hash #dtgvl #it#greenvillescOVER & OVER #instagvl STEP 2
- 75. STEP 2 nurtureRELATIONSHIPS LIKE COMMENT ENCOURAGE STAY IN TOUCH BE HUMAN
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- 77. IN MOE’S WORDS eelnegvaagtee
- 79. #yeahthat greenville rpeost SUPER-ACTIVE MEMBERS
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- 81. IN MOE’S WORDS letting goCan be a beautiful thing
- 82. #yeahthat …SPRING FEVER …SUMMER …FALL …SNOW 1950
- 83. # ride greenville that 117
- 84. # eat greenville that 359
- 85. # TR yeah that TRAVELERS REST 507
- 86. meet amy another she did all THAT!
- 87. #that Yes, itis still on me to follow people, to check out events, to put myself out there... but THAT tag provided me with the opportunity to do all of those things!
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- 93. from launch toend of FY13 -following grew: 82,700%
- 94. 800 photo’s injust a few days
- 95. from FY13 toend of FY14 -following grew: 540%
- 96. At the endof the year 26,378 #yeahTHATgreenville
- 97. Averaging 203 photosper day
- 98. Pins have increased2,424% since Q3FY13
- 99. Followers have increased2,114% since Q3FY13
- 100. Likes have increased1,230% since Q3FY13
- 101. 129% increase inpage fans mostly in Q4FY14
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- 105. 72% following increased since launch
- 106. 103% mentions increased since launch
- 107. 130% retweets increased since launch
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- 110. WEB TRAFFIC 83% EARNED ROI 4000% HOTEL OCCUPANCY 90 68% MILLION INQUIRES 300%
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