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Building A
Professional Image
          Brad Nickel
VP of Marketing and Development
      Laundry & Kling, Inc.
          seasite.com
      brad@ClickBrain.com
One thing to remember...
It's all about ME!
Is this me?
professional?
(what is it? What does it mean to you)
Is this professional?
    (Steve Ballmer video)
Why / when is image important?
Branding can be real...
Write down the "image"
Write down the "image"
What is an image?
What is professional?
Define your image
10 descriptions...
What would mom say?
Now, what do you want
  your image to be?

       Why?
• Father            • Great Boss
• VP of Marketing   • Horrible Boss
• Teacher           • Mean
• Husband           • Silly
• Outspoken         • Loud
• Crazy             • Leader
• Loving            • Follower
• Pretty Fearless   • Strong
Is it possible for us to
"build a professional image"?
Is it possible for us to
"build a professional image"?
Is it possible for us to
"build a professional image"?
What can make you appear
                         professional?
•   The work you do and how your do it

•   Your appearance

•   How you speak

•   Your writing skills

•   How you handle stress

•   Presentation skills

•   Certifications / Degrees

•   Ethics

•   Manners

•   Mannerisms

•   Loyalty

•   Friendliness
It's all about

PERCEPTIONS
We spend most of our lives
Worrying about what other
 People think about us.
How are perceptions formed?




  First Perceptions can be
Components of first impressions
Gender
Age
Appearance
• Age
• Appearance
 • Eye contact
• Body Movement
• Personal Space
• Touch
• The words you s
Body Movement
Personal Space
Touch
The words
 you say
What is a perception?

      • An opinion based on
       • appearance
       • past action
       • gossip / opinions of others
• Culture
          • Bias
          • Prejudice




What can impact perception?
How do you build "Brand You"?
• Many of us start with
 appearance:

  • Professional wardrobe
  • Hair
  • Weight
Ultimately its on us
• Reality
• Who are you?
• Rather than build an image,
 you can be a professional

• Ethics, value, demeanor
• Must come from within
We can all smell a rat
• People that are not real
• People that refuse a trust
 relationship

• People who manipulate
 situations to their advantage all
 the time

• People who are more worried
 about their image than the
 actual work they do
Once you play the perception/image
  game, it can be difficult to quit.
How can you build a
professional image?
Solid, but not
  elaborate
(don't create
 extra work)
 appearance
Hard work
but don't
work hard
Online management
Truth?
Deliver on promises
 and commitments
Speak your mind,
but professionally and
  with compassion
Offer help with no strings attached
Be
genuine
  and
 honest
Driven by our
    EGO
We spend most of our lives
Worrying about what other
 People think about us.
Imagine how much better
     life would be...

 If you could turn it off
Less image

More you!
What is his image...
Secret is that we are usually not what we
      project or hope we project...
Be the perception
you want people to have
What do you want your image to be?
Building A
Professional Image
          Brad Nickel
VP of Marketing and Development
      Laundry & Kling, Inc.
          seasite.com
      brad@ClickBrain.com

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Building a professional image

Editor's Notes

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  3. Image is about how other people perceive you. Ultimately like communication skills, your image is based upon my bias, my ego, and my interpretation of you, your actions, how you look, and how you act. \n\n\n\n
  4. Is this me?\nWhat is an image?\n\nAn image is a projection, but is not real and is subject to perceptions and bias. \n
  5. Ask the group to tell me their definitions of professional.\n\nUsually appearance oriented to suits, etc. Push back with can and exterminator be a professional?\n\n\n\n
  6. Is this professional?\nSteve Ballmer crazy video\nThis is the CEO of a multi billion dollar company. Pension plans depend upon him. This can't be professional can it?\n\nProfessional is in the eye of the beholder. To huis audience, a bunch of developers, this wasn't unprofessional, but rather exciting and motivating and geeky enough for them. \n\nSteve Jobs iPhone release presentation video.\nIs this professional?\nHe's not dressed professionally, but he is considered one of the most powerful presenters in the world. Beyond professional. \n\nHickenlooper Suit video running for Mayor of Denver\n\nThis man is now the Governor of Colorado and he still is the same and I suspect that within 15 years or so you'll be deciding whether to vote for him for President of the United States\n\n\n\n\n
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  8. The personal brand.\n\nBrand you\n\nSounds almost fake or insincere and a significant portion of public are\n
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  20. Appearance\nProfession\nPerception - important\n
  21. \nSteve Ballmer\nBusiness Cards\n\nClothing?\nHair?\n\nBill Gates\nMark Zuckerberg\n\nEye of the beholder\nPerception of the perceived\nVery difficult to account for the culture or background of the person\n\nProfessional can be of a profession, but can also mean to do a job as expected and to do it well\n\n\n\n
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