Matthew Lumley received a grade of B for his A2 coursework. For his main video task, he demonstrated proficiency in technical skills like camera work, editing, and sound mixing. His ancillary tasks of a digipak and poster also showed proficient creative and technical skills. In his evaluation, Lumley provided very good analysis of how his video conformed to and challenged genre conventions. He gathered useful feedback from audiences and reflected well on how he could improve. Overall, the work demonstrated a great understanding of the tasks and good use of technologies.

1. A2 Coursework Overall Marks Sheet
Name: LUMLEY Matthew
Planning – comments and mark out of 16/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 31/40
The work for the main task is complete.
There is evidence of proficiency in the creative use of most of the technical skills.
• Shooting material appropriate to the task set; including controlled use of the
camera, attention to framing, variety of shot sizes and close attention to mise-en-
scene
• Editing so that meaning is apparent to the viewer and making selective and
appropriate use of shot transitions, captions and other effects
• Recording and editing sound with images appropriately.
Some beautiful shots,greatB/Wgrading,some greatcutsto beatand some nice transitions.Music
fitsvisuals.Clearnarrative.
Construction – Ancillary Task 1 (Digipak) comments and mark out of 7/10
Proficient ability in the creative use of most of the technical skills.
Good design fitting genre and artist. Clear understanding of conventions. Some
technical skill.
Construction – Ancillary Task 1 (Poster) comments and mark out of 7/10
Proficient ability in the creative use of most of the technical skills.
Good design fitting genre and artist. Some understanding of conventions. Some
technical skill.
Evaluation – Comments and mark out of 17/20
Question 1:
(Prezi) Very good breakdown of video and how meaning was created (technical
elements/mise-en-scene). Very good detail on how the video conforms/challenges
genre conventions. Good use of real products - clips and shots. Very good
understanding shown of task. Confident piece of work.
Question 2:
(Emaze) Very good analysis linking products together showing very good
understanding of task, genre and conventions. Good use of real products as
evidence.
Question 3:
(Word/Video) Good use of feedback to get response from target audience from
multiple areas –feedback and focus groups. Good feedback, which shows success
of products with good understanding of task, genre and conventions. Reflective
comments are good, with clear understanding shown of how to improve work. But
could have used better reflection following filmed focus groups.
Question 4:
(PowToon) Great info on technologies used with great detail on how they were used.
Good reflective comments and screen grabs used from Premiere.

2. Overall:
An excellent piece of work showing great understanding of tasks. Good use of
technology and presentation.
Total 78/100 Grade: B