Project & Portfolio

1. Personal Brand Exploration
Kristian Henriquez
Project & Portfolio 1: week 1
September 3rd, 2021

2. Identity
I am man who is passionate about editing
video and audio for to me its like art in on
itself because this is what you put in the
time and effort on. My love for editing
came to light when I was about sixteen
when I first made a montage of a show I
liked and from there I went form
montages to be able to fully edit videos
and audio.
My goals is to keep progressing in my
craft that I put on my YouTube, for the
purpose to make you laugh and feel good
about yourself at the end of my videos.
That is my passion is to make people feel
good and help them brighten there day
through the work I do.

3. Profession
Audio/Video Editor for Cinema Audio Society
• Audio editor
• Video editor
• Word/Grammar editor
Entertainer: people like to have a good laugh,
but humor is subjective so I would go about
what would be funny in general that could
make my audience love the humor and
wants to see more and come back to me.

4. Target Audience
• Lori Jackson
• Membership Services at Audio Engineering Society
• Outreach Plan:
• Contact to schedule an appointment to demonstrate my skills and show my passion for audio editing.
• Through means of phone number and Email provided on the site.
• To not only show off the skills I have learned but to learn from the best they have and to improve my craft to make some amazing projects.
• Tracie Costabile
• Office Manager at Motion Picture Sound Editors
• Outreach Plan:
• I would demonstrate my audio skills by emailing a before and after sample of a video demonstrating my work.
• By email because everyone checks their email for important contacts.
• I want my ideal audience to be impress the work I put in and show my humor through my work
• CAS Office
• Office of Cinema Audio society
• Outreach Plan:
• Come prepared with video files that best show my skills to my audience to demonstrate what I'm made of and what I can bring to the table.
• By means of email, for email I can make a direct contact with the office then with calling
• To display editing skills and effort to impress my audience into want to call me back and want to use my skills in the brand they represent.

5. Goals
In short term, I wish to make a name for myself through
YouTube and social media to show off my editing skills, build
up a following of fans that love what I do or admire my
efforts.
In mid term, I wish to establish my own brand or make a
brand deal with a big company who sees my talent as more
then simple editing but more a lines of bringing in a wider
audience to my brand, or the brand I represent while
maintaining my creative freedom.
For the Long term, through the brand I have establish I would

6. Skill Analysis
Notable Skills & Current Proficiencies:
Hard Skilled and Proficient in Adobe software – Adapt
Proficient in Audio Technician – Adapt
Soft Communication - Expert
Teamwork-Expert
Notable Skills Required in Trade & Current Proficiencies:
Hard Skills in picture and sound software – Adapt
Need to be proficient and experienced in film editing – expert
Soft Communication – Expert
Meet deadlines on time and work as a team – expert

7. Promise
I help (My customers) do (Apply themselves into
doing what they love to do as a hobby into a career)
by (showing them that if you put in the passion and
work in your craft, you can make it an amazing
career.)

8. Credentials
Work Experience:
• Freelance editor, various video projects
involving films and shows, lead visual editor.
Awards:
• Leadership of projects involving films and
volunteer work in mentorship in editing field.
Education:
• Bachelors in Visual Arts, Full Sail University

9. Brand Position
KeiJin Productions
For my viewers and fans who are both
ambitious men and women, I provide
opportunity, opportunity for
individuals that are like me, that has a
passion and is looking for a chance to
shine. I'm offering a place not to just
hone your craft but to build a
reputation for yourself as you do.
Because like you, compared to my
competition I am either not good
enough or seem underqualified, but
I’m here to tell you you can make
something out of yourself, and I am
willing to help you see that and guild

10. Networking &
Marketing
Industry Events & organization
• POW Film Fest - September 5th/Portland, OR
• H. P. Lovecraft Film Event – October 1st/Portland, OR
• HollyShorts Film Festival – September 23 – October 2/Los
Angeles, CA
Digital Marketing
• Primary Content: I am going into the business in editing,
but I play games, enhance the experience for my viewers
and interact with them.
• Primary Tools: I use Facebook, discord and now tik tok. I
use both these sits very often and to be able to keep my
interactions with my viewers.
• Website: I will use my digital portfolio to not only express
my passion but to show what I am all about and what I can
provide as means of entertainment.

11. Professional Development
Formal Education
• Program for bachelor's degree in Broadcasting and Digital Arts Feb 2021 –
Feb 2022 for Broadcasting. For Digital Arts Feb 2022 - Feb 2023
Technical Skills
• Must have experience in Adobe software and at least 2 years of video
editing-Motion Picture Sound Editors
• Must have experience in Media and Films shooting-Audio Engineering
Society
• Must have bachelor’s in Digital media and Digital Arts- Cinema Audio
Society
Soft Skills
• Must meet deadlines and must maintain weekly updates- Audio
Engineering Society
• Must have leadership experience and excellent communication- Cinema
Audio Society
• Must be able to represent the brand or company you represent – Cinema
Audio Society
Mentor
• I want a mentor that can give me advice and show me how he made what
he love to do into a career that he loves and shows that anything you like to

12. Kristian Henriquez
You know how a lot of things seems
to be out of your reach as if it seems
impossible? Well, what I do is get my
education and start building a
platform for myself to turn what I
like to do for a career.
In fact, I just recently started a
YouTube channel where I don’t just
upload edited videos, but I do make
videos on how I did it and how you

13. References
Onet Online
https://www.onetonline.org/link/summary/27-
4032.00
Motion Picture Sound Editor
https://www.mpse.org/
Editorial Freelancer Society
https://www.the-efa.org/