This document provides an overview of Julian Macfie's personal brand exploration project. It outlines his background, potential career paths in sports journalism or broadcasting, goals for networking and skills development, and competitive analysis of others in his field. His brand position focuses on helping others find their purpose through hard work and belief in themselves.

1. PERSONAL BRAND EXPLORATION
Julian Macfie
Project & Portfolio I: Week 1
September 8, 2021

2. My name is Julian Macfie, I’m from Houston,
Texas and I’m 19 years old. Living in a city like
Houston taught me that in order to reach the
level of success that I crave, I must simply
outwork everyone with the same goal. My entire
life has been defined by a reluctance, a refusal
to fail. Self-care, self-love, and self-respect are
things we must master in order to reach our
highest and happiest selves. My purpose in life
is to help others find their purpose, however, I
never have the answers. Everyone has
greatness in them, it just has to be awoken.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Journalist
• Show Host/Anchor
BRAND ARCHETYPE - My goal is
to connect with as many people as
possible. I want to speak about
topics that include everyone and
keep as many audiences engaged
as possible.
SPORTSCASTING for SPORTS MEDIA
Caption

4. HIRING MANAGERS
TARGET AUDIENCE
Brittany Kelley
Outreach Plan:
• Prior to making contact, I would research Brittany’s
work to get an idea of who I’m reaching out too.
• I would utilize LinkedIn to get in contact with Brittany
Kelley.
• I would hope to follow up with Brittany in less than a
week.
Senior Recruiter at ESPN
Emily Magielnicki
Outreach Plan:
• Before reaching out too Emily, I would put together a
pitch as to why FOX Sports should give me a chance.
• I would also utilize LinkedIn to get in contact with Emily
Magielnicki.
• A follow up would most likely take place after about a
week.
PROFILE
PICTURE Senior Manager of Talent
Acquisition at FOX Sports
Kimberly Fortner
Outreach Plan:
• Determining what time slot would be best suited for my
show would be my main focus before contacting
Kimberly.
• I would reach out to Kimberly Fortner through the
Twitter app.
• My goal would be to get back with Kimberly before 2
weeks.
PROFILE
PICTURE Senior Recruiter at SiriusXM

5. GOALS
Short Term: (May 2024)
• Have an entry level job lined up and have
participated in at least 1 internship.
‣ I will strengthen the foundation of my brand by
building relationships. I will increase my
LinkedIn connections by 10% by May 31,
2022.
Mid Term: (2029-2034)
• Maintain a steady occupation at a major sports
coverage company (ESPN, FOX Sports, etc.)
‣ I will increase my LinkedIn connections by 35%
by May 31, 2030.
Long Term: (2039-2044)
• Be the face of the top sports coverage company in
the world and have my own sports talk show.
‣ I will increase my LinkedIn connections by 50%
by May 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Relationship Building Novice / Adept / Expert
Software Proficiency
SOFT
HARD
Novice / Adept / Expert
Content Management Systems Novice / Adept / Expert
Creativity Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help people do great things by being the
example.
PROMISE

8. CREDENTIALS
Work Experience:
• Video Editor/Sports Producer - ABC
NEWS
• Sports Talk Show Host - SportsTalk 790
Education:
• Sportscasting, B.S., Full Sail
University
Volunteer Work:
• Commentate the local high school sports
games during the season.
Picture Relevant
to Your Industry
Goes Here
Caption

9. COMPETITION
GABRIEL LEY
Industry Experience:
• Video Editor at CBS
Education:
• Sportscasting, BS, Full Sail University
Leadership Experience:
• Senior Recruiter at CBS
Skills and Proficiencies:
• Software Proficiency
• Communication
• Relationship Building
JULIAN MACFIE
Overall Online Presence:
• Not very much of an online presence, only 2
connections and LinkedIn page is not very organized or
well thought out.
• Grade: Poor, 30/100
HEADSHOT HEADSHOT
Industry Experience:
• Video Editor/Sports Producer at ABC
NEWS
Education:
• Sportscasting, BS, Full Sail University
Leadership Experience:
• Sports Talk Show Host - SportsTalk 790
Skills and Proficiencies:
• Problem Solving
• Software Proficiency
• Writing
Overall Online Presence:
• Not a ton of online presence but still active here and
there, important information is provided.
• Grade: Average, 50/100

10. COMPETITION
CARSON EISEN
Noteworthy Experience:
• Student Filmmaker - St. Mary’s County Public Schools
JULIAN MACFIE
HEADSHOT HEADSHOT
Industry Experience:
• Skateboarding Videographer and
Editor
Education:
• Student Filmmaker and Digital Storyteller for the Media
Communications Bachelor of Science Program
Skills and Proficiencies:
• Project Management
• Content Management Systems
• Software Proficiency
Overall Online Presence:
• With nearly 150 connections, Carson has clearly gone
above and beyond with his LinkedIn page.
• Grade: Superior, 85/100
Industry Experience:
• Video Editor/Sports Producer at ABC
NEWS
Education:
• Sportscasting, BS, Full Sail University
Leadership Experience:
• Sports Talk Show Host - SportsTalk 790
Skills and Proficiencies:
• Problem Solving
• Software Proficiency
• Writing
Overall Online Presence:
• Not a ton of online presence but still active here and
there, important information is provided.
• Grade: Average, 50/100

11. BRAND POSITION
For those who still need to find their purpose, I
provide years of experience and a willingness to
make sacrifices because we were all destined for
something more, we just need someone to
believe in us.
“PURPOSE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports Broadcasting Camp
‣ July 26-30, 2021; Virtual
• NAB Show
‣ Oct. 9-13, 2021; Las Vegas, Nevada
• ESPN Radio
‣ Bristol, Connecticut
Digital Marketing
• Primary Content: I will create videos and posts in which I
interact with people about various relevant sports topics on a
daily basis. I will also write articles about the major topics that
deserve a little more attention.
• Primary Tools: Twitter would be my number one source of
output because it’s popular and easy to use. I would be
posting content daily, but the amount of content per day would
vary.
• Website: I will use my website to introduce as many people
as possible to vision and passion.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to seek a mentor that practices consistency, and
has worked extremely hard to get to the point they are
at.
Formal Education
• Sportscasting Certificate from Full Sail University, May
31, 2024
Technical Skills
• PMP Certification - Project Management Institute,
December 2024
• Data Analytics Bootcamp - Springboard, April 2025
• Content Management Systems - Microsoft Dynamics
365, January 2026
Soft Skills
• Presentation Skills and Public Speaking - The
Presentation Company, October 2021
• Communication - Zoom, December 2021
• Giving and Receiving Feedback - Reddit, March 2022

14. YOUR NAME
You know how most sports shows nowadays just attack players when they
perform poorly? Well, what I do is celebrate players when they display acts
of greatness. In fact, my radio show was the #1 sports talk show in America
last year because I eat, sleep, and breathe positivity.

15. REFERENCES
Build your future WITH O*net online. O*NET OnLine.
(n.d.). https://www.onetonline.org/.
Sign up. LinkedIn. (n.d.). https://www.linkedin.com/feed/.
Job search - millions of jobs hiring near you. ZipRecruiter.
(n.d.). https://www.ziprecruiter.com/.
ESPN Internet Ventures. (n.d.). Serving sports fans.
anytime. anywhere. ESPN. https://www.espn.com/.