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A. Darling Personal Brand Exploration

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PERSONAL BRAND EXPLORATION


AmandaDarling


Project & Portfolio I: Week 1


October 2, 2021
I am an ambitious and creative woman who seeks to further
her education and gravitate towards entrepreneurship
within the music business. All my life, music has been a
substantial motivational drive. From a young age, music
has been my motivational force to get me through tough
times. It saved me during the death of my mother. I have
the dedication to bringing that light to others. The talents
that others possess should be showcased, which I inspire to
help put on display. Music can change and save lives. I want
to make sure I can enhance my artist development by
coming up with innovative strategies. My ultimate goal is
to become a music manager/A&R and work under a major
label.


Identity
Profession
Potential Job Titles:


• Talent Directors


• Agents and Business Managers of Artists,
Performers, and Athletes


• Public Relations Specialists


MAVERICK ARCHETYPE - I want to be
powerful and revolutionary so that I can
change the lives/careers of my artist for the
greater good by
fi
xing what is not working
and implementing better ways of achieving
goals.
Music Industry for Music Business
Music BusinessManagersandExecutives
EmmaHicks
Outreach Plan:


• I will make sure that I have done an internship and have graduated
with my BA for Music Business.


• I will apply for an entry level position as an A&R assistant and
reach out to her on LinkedIn once I have done so.


• If I do not hear a response within two weeks time, I will follow-up.
A&R Manager at Sony Music
Entertainment
Walter Jones
Outreach Plan:


• I will make sure my resume is up to date.


• I will apply for an A&R manager position and reach out to him on
LinkedIn once I have done so.


• If I do not hear back within two weeks time, I will follow-up.
Co Head Of A&R at Universal Music
Publishing
MariaArangio Outreach Plan:


• I will have ful
fi
lled roles as an A&R assistant and coordinator.


• I will apply as an A&R Manager and connect with her on LinkedIn.


• If I do not hear back within two weeks time, I will follow-up.
VP of A&R at Columbia Records
Target Audience
Goals
Short Term: (2023)


• Obtain an entry level job as Assistant A&R.


‣ My LinkedIn connections will be 500+ by the time I graduate in May 2023.


‣ My brand A. Darling will be established before I graduate on May 1, 2023.


‣ My online awareness will increase before December 1, 2023 as I will have purchased a domain and
my personal brand’s vanity URL across all major social networks.


‣ My social media site and website will have multiple sources of content developed and published by
October 31, 2027.




Mid Term: (2028)


• Obtain a senior job as A&R Coordinator.


‣ My online volume will increase so that my domain website and social media accounts appear on the
fi
rst search page by January 15, 2028.


‣ Additional content including blogs and/or podcast on tips and tricks on how to navigate the music
business will be available on my website by the end of the year, prior to December 1, 2028.


‣ My social media following will increase to at least 10,000 followers by the end of the 2030 year.
Mainly on Twitter, Instagram and Youtube.


‣ Tra
ffi
c to my domain website will increase by 30% by January 1, 2040.


Long Term: (2043)


• Obtain executive position as head/VP of A&R.


‣ My online recommendations/testimonials will increase by June 1, 2043 with the achievements I have
made. Mainly recommendations from hire-ups that I have worked/collaborated with.


‣
SkillsAnalysis
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Written Comprehension
SOFT
HARD
Novice / Adept / Expert
Microsoft O
ffi
ce Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Time Management  Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Fine Arts  Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Ad

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BeMetals Presentation_February_15_2024.pdf
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A. Darling Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION AmandaDarling Project & Portfolio I: Week 1 October 2, 2021
  • 2. I am an ambitious and creative woman who seeks to further her education and gravitate towards entrepreneurship within the music business. All my life, music has been a substantial motivational drive. From a young age, music has been my motivational force to get me through tough times. It saved me during the death of my mother. I have the dedication to bringing that light to others. The talents that others possess should be showcased, which I inspire to help put on display. Music can change and save lives. I want to make sure I can enhance my artist development by coming up with innovative strategies. My ultimate goal is to become a music manager/A&R and work under a major label. Identity
  • 3. Profession Potential Job Titles: • Talent Directors • Agents and Business Managers of Artists, Performers, and Athletes • Public Relations Specialists MAVERICK ARCHETYPE - I want to be powerful and revolutionary so that I can change the lives/careers of my artist for the greater good by fi xing what is not working and implementing better ways of achieving goals. Music Industry for Music Business
  • 4. Music BusinessManagersandExecutives EmmaHicks Outreach Plan: • I will make sure that I have done an internship and have graduated with my BA for Music Business. • I will apply for an entry level position as an A&R assistant and reach out to her on LinkedIn once I have done so. • If I do not hear a response within two weeks time, I will follow-up. A&R Manager at Sony Music Entertainment Walter Jones Outreach Plan: • I will make sure my resume is up to date. • I will apply for an A&R manager position and reach out to him on LinkedIn once I have done so. • If I do not hear back within two weeks time, I will follow-up. Co Head Of A&R at Universal Music Publishing MariaArangio Outreach Plan: • I will have ful fi lled roles as an A&R assistant and coordinator. • I will apply as an A&R Manager and connect with her on LinkedIn. • If I do not hear back within two weeks time, I will follow-up. VP of A&R at Columbia Records Target Audience
  • 5. Goals Short Term: (2023) • Obtain an entry level job as Assistant A&R. ‣ My LinkedIn connections will be 500+ by the time I graduate in May 2023. ‣ My brand A. Darling will be established before I graduate on May 1, 2023. ‣ My online awareness will increase before December 1, 2023 as I will have purchased a domain and my personal brand’s vanity URL across all major social networks. ‣ My social media site and website will have multiple sources of content developed and published by October 31, 2027. Mid Term: (2028) • Obtain a senior job as A&R Coordinator. ‣ My online volume will increase so that my domain website and social media accounts appear on the fi rst search page by January 15, 2028. ‣ Additional content including blogs and/or podcast on tips and tricks on how to navigate the music business will be available on my website by the end of the year, prior to December 1, 2028. ‣ My social media following will increase to at least 10,000 followers by the end of the 2030 year. Mainly on Twitter, Instagram and Youtube. ‣ Tra ffi c to my domain website will increase by 30% by January 1, 2040. Long Term: (2043) • Obtain executive position as head/VP of A&R. ‣ My online recommendations/testimonials will increase by June 1, 2043 with the achievements I have made. Mainly recommendations from hire-ups that I have worked/collaborated with. ‣
  • 6. SkillsAnalysis Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Written Comprehension SOFT HARD Novice / Adept / Expert Microsoft O ffi ce Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Time Management  Novice / Adept / Expert Sales and Marketing SOFT HARD Novice / Adept / Expert Fine Arts  Novice / Adept / Expert Persuasion Novice / Adept / Expert Negotiation Novice / Adept / Expert
  • 7. I promise to help independent artist enhance their careers by creating innovating strategies to become successful artists. Promise
  • 8. Credentials Work Experience: • Experience working with artists in A&R, marketing, music production and publishing. • Assistant A&R. • Artist Development. Education: • Music Business, B.S., Full Sail University (2023) Awards: • The National Society of Collegiate Scholars (NSCS)
  • 9. Competition KaylaFlores Noteworthy Experience: • A&R Intern Atlantic Records - Jun 2019 – Aug 2019 • President Songwriting at Berkeley - Aug 2016 – May 2020 Amanda Darling Industry Experience: • A&R Assistant at Atlantic Records Education: University of California, Berkeley Bachelor's Degree (Mass Communication/Media Studies) - 2016 – 2020 Skills and Pro fi ciencies: • Marketing - 5 endorsement • Social Media - 7 endorsements • Event Planning - 5 endorsements Overall Online Presence: • 500+ connections, banner is tailored to music profession, headshot is not professional but nice and related to industry. • She does have personal branding website, as well as social media like YouTube and an Instagram account. Her LinkedIn pro fi le URL is customized and tailored to her name. • Does not have recommendations/testimonials. • Grade: Great, 85 out of 100 Industry Experience: • Full-time Music Business Student Education: Full Sail University Bachelor of Science - BS, Music Business - 2021 – 2023 Leadership Experience: • None Skills and Pro fi ciencies: • Creative Problem Solving • Microsoft O ffi ce • Industrial Sales Overall Online Presence: • Only 8 connection, headshot is not professional and banner is not detailed. • LinkedIn not customized and no brand social medial accounts attached. • No recommendations/testimonials. • Grade: Poor
  • 10. Competition Mario Lyte Industry Experience: • Senior Manager, A&R Administration - Universal Music Group Education: Full Sail University Bachelor of Science (BS), RECORDING ARTS - 2011 – 2013 Full Sail University Master of Science (M.S., Entertainment Business - 2015 – 2016 Leadership Experience: • Project Coordinator - Def Jam (Marketing) • Senior Manager , A&R Administration - Def Jam Recordings / Republic Records Skills and Pro fi ciencies: • Music Industry - 118 endorsements • Audio Engineering - 96 endorsements • Music Production - 88 endorsements AmandaDarling Overall Online Presence: • 500+ connections with personal banner re fl ecting entertainment company and professional headshot. • Detailed pro fi le which showcase resume, past and present job history, licenses and skills. • Active on Twitter, and has personal domain for business. LinkedIn is also customized. • Has recommendations/testimonials. • Grade: Superior, 100 out of 100 Industry Experience: • Full-time Music Business Student Education: Full Sail University Bachelor of Science - BS, Music Business - 2021 – 2023 Leadership Experience: • None Skills and Pro fi ciencies: • Creative Problem Solving • Microsoft O ffi ce • Industrial Sales Overall Online Presence: • Only 8 connection, headshot is not professional and banner is not detailed. • LinkedIn not customized and no brand social medial accounts attached. • Grade: Poor
  • 11. BrandPosition For Music Business Managers and Executives who need A&R specialist, I provide innovating and creative strategies because every artist deserves to shine in a new light. “A.DARLING”
  • 12. Networking& Marketing Industry Events & Organizations • NY:LON CONNECT 2022 ‣ January 18-22, 2022 | Home (Virtual) • Music Biz 2022 ‣ May 9-12 | Nashville, TN • Music Managers Forum US: Guiding Growth into 2022 - Managers and their Artists ‣ October 12 2021 | Home (Re-Watch Seminar) Digital Marketing • Primary Content: Podcast and/or blogs regarding my experience in the Music Business. Slideshare and personal brand website that displays the raw authentic truth. I will speak on situations that can help future clients and artist. • Primary Tools: My main social media outlets would be my personal blogging website, YouTube and Instagram. I would make sure I post one blog/video podcasts a month and stay active on my Instagram on a daily basis on pictures and updates on what I am currently working on. • Website: I will use my digital portfolio to build my online brand awareness moving forward by posting actively pushing out content and promoting my social media accounts. I will exude my brand by being unapologetic and liberating others.
  • 13. Professional Development Mentor • I will seek a mentor that works in the music industry that works either with a label or multiple artist. They will have the skillset of artist development. I will establish this mentor by January 2022. Formal Education Full Sail University Bachelor of Science - BS, Music Business - 2021 – 2023 Full Sail University Master of Science (M.S., Entertainment Business - 2024 – 2025 Technical Skills • Familiarity with AFTRA/AFM session reports, May 2023 • Microsoft O ffi ce, May 2023 • Project Management, May 2023 Soft Skills • Communication, May 2023 • Networking, May 2023 • Creative Problem Solving, May 2023
  • 14. AmandaDarling You know how most musicians coming into the industry have no clue how to get started? Well, what I do is provide tips and tricks on how to tackle the music business. In fact, I have written dozen of blogs and recorded numerous podcast which have enhanced the careers of many small time independent artist. “
  • 15. References 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Agents and Business Managers of Artists, Performers, and Athletes. Retrieved October 3, 2021, from https://www.onetonline.org/link/summary/13-1011.00 27-2012.04 - Talent Directors. (n.d.). Talent Directors. Retrieved October 3, 2021, from https:// www.onetonline.org/link/summary/27-2012.04 27-3031.00 - Public Relations Specialists. (n.d.). Public Relations Specialists. Retrieved October 3, 2021, from https://www.onetonline.org/link/summary/27-3031.00 Admin Assistant, A&R Administration. (n.d.). Admin Assistant, A&R Administration. Retrieved October 3, 2021, from https://boards.greenhouse.io/sonymusic/jobs/5584948002 Arangio, M. (n.d.). Maria Arangio - VP of A&R at Columbia Records. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/in/maria-arangio-5b6a5584/ Capitol Christian Music Group is looking for A&R Director. (n.d.). A&R Director. Retrieved October 3, 2021, from https://jobs.jobvite.com/universalmusicgroup/job/o5DV ff wC Capitol Music Group is looking for A&R Manager. (n.d.). A&R Director. Retrieved October 3, 2021, from https://jobs.jobvite.com/universalmusicgroup/job/oXTV ff wK Director, A&R Administration. (n.d.). Director, A&R Administration. Retrieved October 3, 2021, from https://boards.greenhouse.io/sonymusic/jobs/5567721002 Events. (2021, July 28). MMF-US. https://www.mmfus.com/events Flores, K. (n.d.). Kayla Flores - A&R Assistant at Atlantic Records. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/in/kaylav fl ores/ Hicks, E. (n.d.). Emma Hicks - A&R Manager w Sony Music Entertainment. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/in/emma-hicks-09389a1a4/ Jones, W. (n.d.). Walter Jones - Co Head Of A&R at Universal Music Publishing. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/in/walter-jones-1a52a1118/ Lyte, M. (n.d.). Mario Lyte - Senior Manager, A&R Administration - Universal Music Group. LinkedIn. Retrieved October 2, 2021, from https://www.linkedin.com/in/mariokinglyte/ Manager, A&R Administration. (n.d.). Manager, A&R Administration. Retrieved October 3, 2021, from https://boards.greenhouse.io/sonymusic/jobs/5513641002 Maverick Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (2019, August 19). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality- archetype-maverick/ Music Biz Annual Conference | JW Marriott Nashville. (2021, September 22). Music Business Association. https://musicbiz.org/events/music-biz-annual-conference/ Online Reputation Management (2020 Guide) | BrandYourself. (n.d.). BrandYourself.Com. Retrieved October 3, 2021, from https://brandyourself.com/online-reputation-management Senior Director, A&R / Provident Label Group. (n.d.). Senior Director, A&R / Provident Label Group. Retrieved October 3, 2021, from https://boards.greenhouse.io/sonymusic/jobs/ 5374965002 Stein, T. (2021, August 23). Music Marketing: 11 Ideas for How to Promote Your Music. Music Careers | Expert Advice - Careers In Music. https://www.careersinmusic.com/music-marketing/