This is an exploration into the Brand I would like to create for myself while learning and growing as I go through school. I created this as part of my Portfolio one project through Full Sail University. This will be one of many projects I will work on in my educational career, as I work toward my degree and earning a job in my field of choice.

1. PERSONAL BRAND EXPLORATION
Geoffrey Barron
Project & Portfolio I: Week 1
October 24 2023

2. My name Is Geoff Barron. My goal is to complete
this program and work for a major company. I
would like to work on the video editing side of
things. I have a wonderful sense of humor and
like to make work fun. I am great working with
other and love a team setting. I will always strive
to do my best so I can give top notch results
every time.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Broadcast Announcer
• Film and Video editing
BRAND ARCHETYPE - What’s
going to set me aside from different
people in my profession is the
approach I take. I will use humor to
make people laugh in my video
edits. I will do this by making funny
clips based of whatever project im
working on.
Video Editing for Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
RON
Outreach Plan:
• I will reach out to Ron at work and ask for his help
• I will just verbally contact Ron
• I will ask Ron if he had a chance to think about what we
discussed I I will do that 2-3 days after initial talk
PROFILE
PICTURE
LFO at Heat Treating
Services
Toni Giglio
Outreach Plan:
• I will prepare the questions I want to ask Toni
• I will send Toni an email and ask if she would volunteer
• After meeting I will reach back out by end of the week
and check back with Toni
PROFILE
PICTURE
Teacher at Waterford
Kettering
Brian Reynolds Outreach Plan:
• I will right out plan of action to speak with Brian
• I will directly speak with Brian about the project
• I will ask Brian for his answers 3-5 days after initial
conversation
PROFILE
PICTURE Warehouse Worker ABC
Supply

5. GOALS
Immediately After Graduation, My short term goal is to
find a job in the field relative to what I would like to do.
Three Years into my brand I would like to move up in
whatever company I am working for to improve my
video editing skills. Five Years into my brand I would
like to be in a long term position with one of the major
Sports networks for Video and audio editing

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Audio Editing Novice / Adept / Expert
Communication Novice / Adept / Expert
Dependability Novice / Adept / Expert
Music or Sound Editing
SOFT
HARD
Novice / Adept / Expert
Bachelors Degree in the field Novice / Adept / Expert
Use of knowledge in the field Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help fans enjoy the game by creating
quality videos and audio packages.
PROMISE

8. CREDENTIALS
Work Experience:
• I have worked for 5 professional sports
teams in my career
• I was also an assistant manager position at
on job
Education:
• Sports Broadcasting, B.S., Full Sail University (2024)
Awards:
• I won an award for D.E.C.A. in macerating
competition in high school that was sports
related
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
MARIA BARTIROMO
Industry Experience:
• Industry experience goes here
Education:
• New York University- Bachelor of Arts degree withMajor
in journalism and economics
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Television- Endorsed by Michael Hurst National
Geographic’s
• Editing- Endorsed by Darren J IT Consulting
• - X endorsements
• Leadership- endorsed by Howard Feldman
Geoff Barron
Overall Online Presence:
•Maria Online presence is amazing. She has links to all of
her social on her link in. She has over 99 endorsements
in multiple different categories. I would rate this a 10/10.
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Fullsail University working toward bachelor in Sports
broadcasting
Leadership Experience:
• D.E.C.A. leader in 2001
Skills and Proficiencies:
•N/A
Overall Online Presence:
• My overall online presence is minimal. All I have is a
Facebook and tik Tok. I do not have any endorsements
as I an just starting my journey through the career field I
would rate 3/10

10. COMPETITION
JOEY MORELLI
Noteworthy Experience:
• Has won 11 EA awards
• Has won 35 TELLY awards
• Has won 1 PROMAX award
GEOFF BARRON
HEADSHOT HEADSHOT
Industry Experience:
• Post production, Editorial, Graphic
design, Visual FX, Motion Design. 20
years experience in the business
Education:
• Full Sail University 1998 (Associate of science Digital
Media
• Southern New Hampshire University 2023 (Bachelor of
art photography)
Skills and Proficiencies:
• Post Production- endorsed by Brent Belvedere- video
editor at POSTSTRIKE PRODUCTION
• Editing- endorsed by Chris Bromby-Senior Show
Producer at Universal Creative
Overall Online Presence:
• Joey Morelli has a great online presence. It showcases
his talent and all of the projects that he has worked on.
He also has a lot of contacts and recommendation I
would rate his a 10/10
Industry Experience:
• NONE
Education:
• Fullsail University 2023 (Enrolled in Sports broadcasting
program)
Leadership Experience:
• D.E.C.A. Leader (2001)
Skills and Proficiencies:
• N/A
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For Anyone who needs Video or audio Editing, I
provide Quality Video and Audio Editing because I
put myself in my clients shoes to offered the Best
and most proficient services, delivering high
quality product EVERY TIME
“GINGER”

12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: I will create a lot of video and audio editing
for sports. I will use my blog to keep my readers and clients
up to date on projects and such
• Primary Tools: I will use as many tools a Is can. I will use
Facebook, Instagram, Tik Tok, Blog
• Website: I will use my Portfolio to showcase projects that I
have worked on. Doing this will allow my brand to show
exactly what I have to offer. It will allows others who may be
interested to see some of the experience I have
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentorship from someone who has
experience in my field. This person will have already
accomplished some of the same goals and aspirations im
going for. This person will be well rounded and success
driven. I would like to establish this relationship in the
next 12 months.
Technical Skills
• Audio Editing, April2024
• Video Editing April 2025
• Graphic and Photo Software Decemember 2024
Soft Skills
• Being Organized November, 2023
• Build online presence, November, 2023
• Stay update on information relevant to my career,
November, 2023

14. GEOFF BARRON
You know Are you having trouble finding a good Video or Audio editor? Well,
what I do is provide my clients with top tier service for your Audio and Video
editing needs. In fact, If you would like you can contact me and see how I
can help you .
“
Picture of You
Goes Here

15. REFERENCES
Barron G. (2023). Retrieved from https://www.glassdoor.com
Barron G. (2023) Retrieved from https://www.ziprecuriter.com
Barron G. (2023) Retrieved from https://foxsportsnetwork.com/
careers