Made for Project & Portfolio :Personal Branding I

1. PERSONAL BRAND EXPLORATION
Vincent Simpson
Project & Portfolio I: Week 1
September 3, 2023

2. My name is Vincent, a muti-talented creative
originally from California. I moved to Florida to
pursue my bachelor’s degree in Music Business.
Growing up as a single child, I learned how to be
self-taught in all my talents so it was natural that
my career began as an independent artist but as
I learned the business, I found that I enjoyed the
process of releasing and sharing music just as
much as creating it. What I hope to do with my
career is to provide an experience for my
audience that influences deep thought, inspires
authenticity in creativity, ameliorate the music
industry, and bring new ideas to life for
generations to come.
IDENTITY
Pictureof You
Goes Here

3. PROFESSION
Potential Job Titles:
• Music Supervisor
• Executive Producer (Music/Film)
• Artist Development (A&R/ Artist Management, etc.)
GUY NEXT DOOR ARCHETYPE - In my work, I like
group or collaborative efforts but I prefer to be the one
with the final decision. Having a guy next door
archetype, one thing I do that meets that brand type is
that I like to be able to communicate with colleagues
and clients in a relaxed and friendly manner. Many
others in my field are similar in this archetype because
creative directors know how to communicate and
operate in many different divisions
[Creative Direction] for [Music/Entertainment/]
Picture Relevant
to Your Industry
Goes Here

4. [Brands, Business Owners, and Creative Professionals]
TARGET AUDIENCE
Primrose Lanes
Outreach Plan:
• First I would prepare my portfolio and resume to
present to the owner along with a elevator pitch in case
I meet them.
• I would start by sending an email first then visiting the
venue and arranging a face-to-face meeting with the
owner if possible.
• I would give them a week after my visit to follow up,
then I would repeat the process.
[Bowling Club] at [TMG –
Team Market Group]
One Fat Frog
Outreach Plan:
• Apply for the Creative Director Position through their
website
• I would give a phone call as my initial contact with this
company.
• If I receive no response within 3 weeks, I would give
another phone call or send an email.
PROFILE
PICTURE
[Restaurant] at [One Fat
Frog]
POV Adornments Outreach Plan:
• Meet in person
• A direct message on Instagram would be how I’d reach
this brand.
• If no response in 3 days I’d follow up with them.
[Art Shop] at [POV
Adornments]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣Take a year to do freelance work then aim for
a job or paid internship with a production
company, record label, publishing company,
etc.
Mid Term: (2030-2040)
• Specific goal you want to achieve in mid term.
‣Own at least 2 successful companies
Long Term: (2045 – and on )
• Owning and running my own creative company that
specializes in music, art, fashion, design, and
branding.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Presentation/
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Organization Novice / Adept / Expert
Negotiation
SOFT
HARD
Novice / Adept / Expert
Business Management Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Strategy Novice / Adept / Expert

7. I help productions and artists expand their
ideas by facilitating their creative aspirations.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• The Miracle Theater – Front of House/
Venue Manager
• "Deserve” (indie short film) - Music
Supervisor, Publisher
Education:
• Music Business, B.S., Full Sail University (2025)
Leadership:
• Music Video Director
• Venue Manager at Miracle Theater
Picture Relevant
to Your Industry
Goes Here
https://www.studiobinder.com/blog/what-is-a-production-manager-job-description/

9. COMPETITION
Ciarra Pardo
Industry Experience:
• Fenty Corp, LAFW, etc.
Education:
• Undisclosed
Leadership Experience:
• Creator of LA Fashion Week
• Founder of N4XT Experiences
Skills and Proficiencies:
• Entreprenurship- 3 endorsements
• - X endorsements
• Skill 3 Goes Here - X endorsements
Vincent Simpson
Overall Online Presence:
• Ciarra Pardo’s google search has a plethora of
connections with the google banner, all social medias,
articles, interviews, portfolio and her websites were
easily obtained.
• 100/100 Superior
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University – Current student – Music Business
Undergraduate
Leadership Experience:
• Director and Producer for “bby.xo” music video
• Creative Director and founder of HTVSTS.
Skills and Proficiencies:
• Project Management – 2 Endorsments
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Grade: Poor, Average, or Superior?, XX out of 100
• Only 2 relative connections.
• No Social Media coreelations, no images, no articles or
linkedin accounts.
• 10/100

10. COMPETITION
Phil Toselli
Noteworthy Experience:
• Creative Director of Golf Wang
• Creative Director – Far Out Projects
• Art Director – Vans
Vincent Simpson
HEADSHOT HEADSHOT
Industry Experience:
• Creative Director and Art Director for
VANS, Gold Wang, Tyler The Creator
and Far Out Projects.
Education:
• Undisclosed
Skills and Proficiencies:
• Artist
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Phil has many connections when google searcing his
name. There are banner images, direct links to his
websites and interviews as well as social medias and
LindkedIn.
• Superior Online Presence
• 90/100
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University – Bachelor’s Degree – Music
Business Class of 2025.
Leadership Experience:
• Director and Producer for “bby.xo” music video
• Creative Director and founder of HTVSTS.
Skills and Proficiencies:
• Project Management – 2 Endorsments
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Grade: Poor, Average, or Superior?, XX out of 100
• Only 2 relative connections.
• No Social Media coreelations, no images, no articles or
linkedin accounts.
• 10/100

11. BRAND POSITION
For [Musicians and Artists] who [want to elevate their message
Through other artistic avenues beyond music.], I provide
[creative direction for your brand to be cohesive with your
projects theme and message ] because [consumers are
looking for an experience rather than the next big hit and when
the artist can focus on their craft and trust their creative team
to expand that exponentially then magic is made.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW
‣ Mar 8-16th 2024 | Austin, TX
• NAMM
‣ Jan 25-28th 2024 | Anaheim, CA
• ASCAP Experience
‣ JUNE 21, 2023 | LOS ANGELES, CA
Digital Marketing
• I look to post more content that is eye-catching and jovial as well as
showcasing my talents in portfolio form. Visuals of me working on
projects, sharing other content I relate to or that inspires me, and
also nice pictures of myself to connect my identity with my work.
• Primary Tools: My social network of choice is Instagram. I try to
post at least one piece of “work” a month so it can be a playlist,
project, song, visual, or bts/sneak peeks on projects I’m working on.
• Website: I can use the digital portfolio as a quick and common way
to showcase my work when networking with other
professionals/clients. I can also use it to grow an audience by
promoting my work and services to the mass public.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m seeking a mentor who has experience in both the
independent and major side of the music business.
Someone who is down to earth and sees what I need
then offers guidance rather than waits to be asked for
help. I hope to find the right mentor by or before the
beginning of the new year.
Formal Education
• Music Business – Bachelors Degree.
Technical Skills
• Microsoft Excel- Full Sail University, August 2023
• Adobe Creative Suite- Self Taught, 2020
• Website Development- Self Taught, April 2023
Soft Skills
• Multitasking- The Miracle Theater, 2021-2023
• Customer Service- The Miracle Theater, 2021-2023
• Hospitality- The Miracle Theater, 2021-2023

14. VINCENT SIMPSON
You know [when you hear a good song or see a cool brand but they have no
other content to go with it]? Well, what I do is [creative direct your project to
be cohesive with your brand and project’s message]. In fact, [I’ve worked
with over 20 large name artists on their projects that have been critically
acclaimed].
Picture of You
Goes Here

15. REFERENCES
ASACAP. (2023). ASCAP Experience. Retrieved from
ASCAP Website: https://ascapexperience.com
EISINGER, D. (2013, October 27). Complex : The Creative
Directors Behind Your Favorite Music Artists.
Retrieved from Complex.com:
https://www.complex.com/style/a/dale-
eisinger/creative-directors-musicians
LinkedIn. (n/a). Phil Toselli. Retrieved from LinkedIn.com:
https://www.linkedin.com/in/philtoselli/
SXSW. (2023). SXSW : Home. Retrieved from SXSW
Website: https://www.sxsw.com
Toselli, P. (2018). Phil Toselli Interview. (B. Benichou,
Interviewer)
Putnam, K. (n/a). Kaye Putnam : Guy/Girl Next Door
Archetype. Retrieved from Kaye Putnam website:
https://www.kayeputnam.com/brand-archetype-
everyman/
Photographs
Photo:
https://www.betterteam.com/associate-creative-director-job-
description
Phil Toselli Headshot
https://media.licdn.com/dms/image/D5603AQEta46NzP-
9WQ/profile-displayphoto-
shrink_400_400/0/1693464107240?e=1699488000&v=b
eta&t=pw965MZKpDCALMVsNxNjFxYjBhO2QE2-
IjQ_J2gfQt8
Ciarra Pardo headshot
https://media.licdn.com/dms/image/C5603AQFevaJv6_Yl
zQ/profile-displayphoto-
shrink_400_400/0/1611613237082?e=1699488000&v=b
eta&t=uC5DR8VkOrOeiNsM9zTxZtgIqoiV1CKCqX2qYk_As
Pc
https://www.studiobinder.com/blog/what-is-a-
production-manager-job-description/