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King iii george_mb_pb1_2021-sept

This is a portfolio for Music Business student, George King III

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PERSONAL BRAND EXPLORATION
George King III
Project & Portfolio I: Week 1
SEPTEMBER, 2021
I am a very social individual that loves to
entertain. I enjoy helping people to the best of
my ability and I am always eager to learn a new
skill. I believe that trust, honesty, honor, respect
and integrity are important. I have been involved
in music since I was young. It has helped me
overcome a lot of obstacles. It has help me to
become the strong individual that I am today.
IDENTITY
PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers and Athletes
• Producers and Directors
• Chief Executives
ENTERTAINER BRAND
ARCHETYPE – I use this archetype to
get people to see the brighter side of things. I
enjoy making people laugh and getting them
to enjoy the task at hand or life in general. I
like to see people happy so I will do what I
need to do to make that happen.
Artist Manager for the Music Industry
Recruiters & Hiring Managers for Universal Music Group
TARGET AUDIENCE
Claudia Reyes
Outreach Plan:
• Research the position that I am interested in.
• Continue to do more research on UMG.
• Prepare myself with responses for possible questions.
Talent Acquisition Manager
at Universal Music Group
Peggy Huck
Outreach Plan:
• Research Peggy Huck
• Prepare any questions I may have
• Research the department I plan to go into
Senior Vice President of
Human Resources at
Universal Music Group
Walter Jones Outreach Plan:
• Do extensive research on A&R
• Do research on artists under UMG
• Do research on Walter Jones
Co Head of A&R at universal
Music Group
GOALS
Short Term: (Immediately After Graduation, 2023)
I will obtain an A&R position at Universal Music Group
within the first 3 months of graduating. My brand
awareness increased by 15% by creating more content
for social media.
Mid Term: (2028)
I will have a successful management company with 5-
10 employees for independent Hip Hop & Pop artists.
My brand awareness increased by 25% by placing it in
more places and boosting awareness of merchandise.
Long Term: (2038)
• By this point, I will have incorporated Artist
Development into my company with 20-30
employees. My brand awareness will be increased by
40% by my experiences and exposure.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Presenting Skills Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Marketing Skills
SOFT
HARD
Novice / Adept / Expert
Customer Service Skills Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Listening Skills Novice / Adept / Expert
I help artists do what they love by providing
them with the advice and encouragement
that they need to succeed.
PROMISE
CREDENTIALS
Work Experience:
• Customer Retention Specialist at
TruGreen
• Server at Wishbone Scratch Kitchen
• AmeriCorps Member at City Year Tulsa
Education:
• Music Business, B.S., Full Sail University (Exp. YEAR)
Leadership Roles:
• Social Media Coordinator for Gamma
Sigma Gamma Fraternity, Inc
• Director of Artist Development for Sikkidz
Entertainment
COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
BRAND POSITION
For artists who make music, I provide
personalized management and development
because I actually care about the artists and not
how much money they can make for me, but for
themselves.
TKDIDIT
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here
REFERENCES
• Claudia Reyes, LinkedIn,
https://www.linkedin.com/in/claudia1r
ecruiter/
• Peggy Huck, LinkedIn,
https://www.linkedin.com/in/peggyhu
ck/
• Walter Jones, LinkedIn,
https://www.linkedin.com/in/walter-
jones-1a52a1118/
• Pelta, R. 15 Transferable Skills That
Companies Want: Examples and
Definitions, FlexJobs,
https://www.flexjobs.com/blog/post/tr
ansferable-skills/
• Find Occupations, OnetOnline,
https://www.onetonline.org/find/

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King iii george_mb_pb1_2021-sept

  • 1. PERSONAL BRAND EXPLORATION George King III Project & Portfolio I: Week 1 SEPTEMBER, 2021
  • 2. I am a very social individual that loves to entertain. I enjoy helping people to the best of my ability and I am always eager to learn a new skill. I believe that trust, honesty, honor, respect and integrity are important. I have been involved in music since I was young. It has helped me overcome a lot of obstacles. It has help me to become the strong individual that I am today. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Agents and Business Managers of Artists, Performers and Athletes • Producers and Directors • Chief Executives ENTERTAINER BRAND ARCHETYPE – I use this archetype to get people to see the brighter side of things. I enjoy making people laugh and getting them to enjoy the task at hand or life in general. I like to see people happy so I will do what I need to do to make that happen. Artist Manager for the Music Industry
  • 4. Recruiters & Hiring Managers for Universal Music Group TARGET AUDIENCE Claudia Reyes Outreach Plan: • Research the position that I am interested in. • Continue to do more research on UMG. • Prepare myself with responses for possible questions. Talent Acquisition Manager at Universal Music Group Peggy Huck Outreach Plan: • Research Peggy Huck • Prepare any questions I may have • Research the department I plan to go into Senior Vice President of Human Resources at Universal Music Group Walter Jones Outreach Plan: • Do extensive research on A&R • Do research on artists under UMG • Do research on Walter Jones Co Head of A&R at universal Music Group
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) I will obtain an A&R position at Universal Music Group within the first 3 months of graduating. My brand awareness increased by 15% by creating more content for social media. Mid Term: (2028) I will have a successful management company with 5- 10 employees for independent Hip Hop & Pop artists. My brand awareness increased by 25% by placing it in more places and boosting awareness of merchandise. Long Term: (2038) • By this point, I will have incorporated Artist Development into my company with 20-30 employees. My brand awareness will be increased by 40% by my experiences and exposure.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Computer Skills SOFT HARD Novice / Adept / Expert Presenting Skills Novice / Adept / Expert Problem Solving Skills Novice / Adept / Expert Communication Skills Novice / Adept / Expert Marketing Skills SOFT HARD Novice / Adept / Expert Customer Service Skills Novice / Adept / Expert Negotiation Skills Novice / Adept / Expert Listening Skills Novice / Adept / Expert
  • 7. I help artists do what they love by providing them with the advice and encouragement that they need to succeed. PROMISE
  • 8. CREDENTIALS Work Experience: • Customer Retention Specialist at TruGreen • Server at Wishbone Scratch Kitchen • AmeriCorps Member at City Year Tulsa Education: • Music Business, B.S., Full Sail University (Exp. YEAR) Leadership Roles: • Social Media Coordinator for Gamma Sigma Gamma Fraternity, Inc • Director of Artist Development for Sikkidz Entertainment
  • 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For artists who make music, I provide personalized management and development because I actually care about the artists and not how much money they can make for me, but for themselves. TKDIDIT
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Include degree program here and/or other professional certification programs you intend to complete w/ dates. Technical Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. YOUR NAME You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF]. Picture of You Goes Here
  • 15. REFERENCES • Claudia Reyes, LinkedIn, https://www.linkedin.com/in/claudia1r ecruiter/ • Peggy Huck, LinkedIn, https://www.linkedin.com/in/peggyhu ck/ • Walter Jones, LinkedIn, https://www.linkedin.com/in/walter- jones-1a52a1118/ • Pelta, R. 15 Transferable Skills That Companies Want: Examples and Definitions, FlexJobs, https://www.flexjobs.com/blog/post/tr ansferable-skills/ • Find Occupations, OnetOnline, https://www.onetonline.org/find/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.