Quincy Johnson is exploring their personal brand as an artist manager. Their goal is to establish their own brand and platform to empower artists to achieve their dreams and present their art globally. They aim to be part of creating timeless art that transcends generations. Their brand archetype is the Creator, enjoying being involved in the entire process of art creation. They want to transform how art is marketed, launched, and distributed into a true form of artistic expression.

1. PERSONAL BRAND EXPLORATION
QUINCY JOHNSON
Project & Portfolio I: Week 1
10,28,2023

2. My journey has been a continuous learning
experience as I've cultivated my identity as an
Artist Manager. I've taken on the role of shaping
complete album campaigns, tours, and artist
identities from the initial concept to post-release
impact. My primary goal is to establish my own
brand and develop a platform that empowers
artists to achieve their dreams and present their
art globally. I aim to be a part of creating
timeless art that transcends the present and
endures for generations to come..
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
Warner Music U Rep, Content Creator
Warner Music VP, Streaming
Warner Music Consultant, A&R/Publishing
BRAND ARCHETYPE -
My brand archetype is the Creator, which in essence, is
the Artist, Designer, and Marketer all rolled into one. I
thoroughly enjoy being involved in the entire process of
product and art creation. Leveraging my experience and
knowledge, I aim to transform the marketing, launch,
and distribution of art into a true form of artistic
expression. I believe in harnessing the present societal
climate to ignite meaningful conversations through my
work.
A&R 'artists and repertoire for [Music industry]

4. Recruiter & Manager
TARGET AUDIENCE
Ana Garcia
Outreach Plan:
• I plan to
fi
nalize my professional pro
fi
le and save the
contact details for future reference, as well as
compose an email for future sending. Additionally, I
will focus on enhancing my artist management and
creative work on LinkedIn, bolstering that pro
fi
le with
more posts and connections. Simultaneously, I will
dedicate efforts to improving my website and
enhancing my presence on social media platforms
PROFILE
PICTURE
Recruiter, Early Careers at Sony Music
Entertainment
Chloe Malushaga
Outreach Plan:
• I'll begin by updating all my social media pro
fi
les to
align with my Creator branding. Simultaneously, I'll work
on enhancing my website to showcase my diverse
talents and the collaborations I've engaged in. My aim
is to highlight my knack for recognizing and nurturing
unique and timeless talent. Additionally, I plan to send a
LinkedIn connection request in the next two weeks and
follow up with a message once it's accepted.
PROFILE
PICTURE
A&R and Marketing Manager @ Atlantic Records
Aamond Savage
Outreach Plan:
• Once my pro
fi
le and website are up and running, I'll be actively
engaged in the local Charlotte community. I intend to make
contact with the relevant individual and subsequently follow up
with inquiries regarding the most effective strategies for
securing and positioning myself within Interscope Records. I
will use my network and make the right connection in hopes of
getting a face-to-face meet-up
PROFILE
PICTURE
Urban A&R & Research Interscope
Records

5. GOALS
Short Term: In the next 6 Months
‣ I'm in the process of setting up my management and consulting
business. I'll be forming an LLC, ensuring that all essential business
components are in place. Currently, I'm in the foundational stages
of building a team to support the business's growth and success.
MId Term: In One Year
• I aspire to sign and take on the role of executive producer for
three artists, with the goal of establishing them as mainstay
fi
gures in the
music industry. In addition to this, I also plan to expand into music video
production, tour promotion, and merchandise development.
Long Term: 5 Years
• In the near future, my aim is to establish, lead, and direct a multi-label
brand. This brand will encompass various sectors, including fashion,
music, live entertainment, and movie production. Within the next few
years, I intend to collaborate with companies across these industries to
create a synergistic environment that enhances and propels all our
endeavors forward

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Marketing
SOFT
HARD
Expert
Merchandising Expert
Customer Service Expert
Data Analysis Adept
Budget Management
SOFT
HARD
Adept
Planogram Creation
Project Management Adept / Expert
Ad
ept
Communication
Adept
Adept

7. I promise to establish a pathway for artists to freely
express their vision and reap the rewards of their
creative endeavors.
PROMISE

8. CREDENTIALS
Work Experience:
• Client Event Production: Planned, executed client events, ensuring
seamless execution and objective achievement.
• Film Project Oversight: Managed
fi
lm projects, ensuring high-quality
outcomes and comprehensive project lifecycle understanding.
• Client Service Booking: Led end-to-end client service booking,
enhancing client satisfaction and repeat business.
• Studio Space Management: Oversaw studio space, optimizing
resource use and fostering creativity and productivity.
•
Education:

9. fi
ciencies:
As a Management Coach, I am responsible for training and
developing Department Managers, Department Supervisors,
and Sales Advisors. I also lead hiring/recruiting, scheduling,
department sales and store sales goals all while ensu.ring
world class customer service in our retail space. I specialize
in managing all store operations and creating work
fl
ows that
work for any team or environment
Quincy Johnson
Overall Online Presence:
•
HEADSHOT HEADSHOT
Industry Experience:
• Highly quali
fi
ed and innovative in Visual
Merchandising, Artist Management, and video
production. Successful in managing major projects,
ensuring the highest quality standards and adherence
to company values.
Education:
•
Leadership Experience:
Strategic Tour Planning, Event Promotion, and Organization
Financial Strategy and Planning
Creative Direction and Stage-Setting Expertise
Multi-Industry Artist Consultant: Specialized in career
development, creative direction, project management, social
media marketing, branding, image consulting, music licensing,
publishing, and distribution
Skills and Pro
fi
ciencies:
Marketing Adobe Illustrator Adobe Photoshop MS Exce
Overall Online Presence:
80 connection Linkiden
Need to update banner image
Edit current headshots
1500 IG follower
Bachelor of Arts, Music Business,
Full S ail University
2021 - PRESENT

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Quincy Johnson
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• I Highly quali
fi
ed and innovative in Visual
Merchandising, Artist Management, and video
production. Successful in managing major
projects, ensuring the highest quality
standards and adherence to company
values.
Education:
Bachelor of Arts, Music Business,
Full S ail University
2021 - PRESENT
Leadership Experience:
Strategic Tour Planning, Event Promotion, and Organization
Financial Strategy and Planning
Creative Direction and Stage-Setting Expertise
Multi-Industry Artist Consultant: Specialized in career development,
creative direction, project management, social media marketing,
branding, image consulting, music licensing, publishing, and
distribution
Skills and Pro
fi
ciencies:
Marketing Adobe Illustrator Adobe Photoshop MS Excel
Overall Online Presence:
80 connection Linkiden
Need to update banner image
Edit current headshots
1500 IG follower

11. BRAND POSITION
I'm seeking to support creators and artists in need
of guidance in their careers. I provide my
experience and creative strategies to help them
expand their audiences. My expertise in social
media and content creation can open doors and
elevate their endeavors
“ART MANAGER ?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. Quincy Johnson
THE HOW TO YOUR VISION
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager