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Personal Branding and Marketing Profile Project.

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PERSONAL BRAND EXPLORATION
QUINCY JOHNSON
Project & Portfolio I: Week 1
10,28,2023
My journey has been a continuous learning
experience as I've cultivated my identity as an
Artist Manager. I've taken on the role of shaping
complete album campaigns, tours, and artist
identities from the initial concept to post-release
impact. My primary goal is to establish my own
brand and develop a platform that empowers
artists to achieve their dreams and present their
art globally. I aim to be a part of creating
timeless art that transcends the present and
endures for generations to come..
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
Warner Music U Rep, Content Creator
Warner Music VP, Streaming
Warner Music Consultant, A&R/Publishing
BRAND ARCHETYPE -
My brand archetype is the Creator, which in essence, is
the Artist, Designer, and Marketer all rolled into one. I
thoroughly enjoy being involved in the entire process of
product and art creation. Leveraging my experience and
knowledge, I aim to transform the marketing, launch,
and distribution of art into a true form of artistic
expression. I believe in harnessing the present societal
climate to ignite meaningful conversations through my
work.
A&R 'artists and repertoire for [Music industry]
Recruiter & Manager
TARGET AUDIENCE
Ana Garcia
Outreach Plan:
• I plan to
fi
nalize my professional pro
fi
le and save the
contact details for future reference, as well as
compose an email for future sending. Additionally, I
will focus on enhancing my artist management and
creative work on LinkedIn, bolstering that pro
fi
le with
more posts and connections. Simultaneously, I will
dedicate efforts to improving my website and
enhancing my presence on social media platforms
PROFILE
PICTURE
Recruiter, Early Careers at Sony Music
Entertainment
Chloe Malushaga
Outreach Plan:
• I'll begin by updating all my social media pro
fi
les to
align with my Creator branding. Simultaneously, I'll work
on enhancing my website to showcase my diverse
talents and the collaborations I've engaged in. My aim
is to highlight my knack for recognizing and nurturing
unique and timeless talent. Additionally, I plan to send a
LinkedIn connection request in the next two weeks and
follow up with a message once it's accepted.
PROFILE
PICTURE
A&R and Marketing Manager @ Atlantic Records
Aamond Savage
Outreach Plan:
• Once my pro
fi
le and website are up and running, I'll be actively
engaged in the local Charlotte community. I intend to make
contact with the relevant individual and subsequently follow up
with inquiries regarding the most effective strategies for
securing and positioning myself within Interscope Records. I
will use my network and make the right connection in hopes of
getting a face-to-face meet-up
PROFILE
PICTURE
Urban A&R & Research Interscope
Records
GOALS
Short Term: In the next 6 Months
‣ I'm in the process of setting up my management and consulting
business. I'll be forming an LLC, ensuring that all essential business
components are in place. Currently, I'm in the foundational stages
of building a team to support the business's growth and success.
MId Term: In One Year
• I aspire to sign and take on the role of executive producer for
three artists, with the goal of establishing them as mainstay
fi
gures in the
music industry. In addition to this, I also plan to expand into music video
production, tour promotion, and merchandise development.
Long Term: 5 Years
• In the near future, my aim is to establish, lead, and direct a multi-label
brand. This brand will encompass various sectors, including fashion,
music, live entertainment, and movie production. Within the next few
years, I intend to collaborate with companies across these industries to
create a synergistic environment that enhances and propels all our
endeavors forward
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Marketing
SOFT
HARD
Expert
Merchandising Expert
Customer Service Expert
Data Analysis Adept
Budget Management
SOFT
HARD
Adept
Planogram Creation
Project Management Adept / Expert
Ad
ept
Communication
Adept
Adept

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JOHNSON_QUIJNCY_DA__2023-OCT.pdf

  • 1. PERSONAL BRAND EXPLORATION QUINCY JOHNSON Project & Portfolio I: Week 1 10,28,2023
  • 2. My journey has been a continuous learning experience as I've cultivated my identity as an Artist Manager. I've taken on the role of shaping complete album campaigns, tours, and artist identities from the initial concept to post-release impact. My primary goal is to establish my own brand and develop a platform that empowers artists to achieve their dreams and present their art globally. I aim to be a part of creating timeless art that transcends the present and endures for generations to come.. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: Warner Music U Rep, Content Creator Warner Music VP, Streaming Warner Music Consultant, A&R/Publishing BRAND ARCHETYPE - My brand archetype is the Creator, which in essence, is the Artist, Designer, and Marketer all rolled into one. I thoroughly enjoy being involved in the entire process of product and art creation. Leveraging my experience and knowledge, I aim to transform the marketing, launch, and distribution of art into a true form of artistic expression. I believe in harnessing the present societal climate to ignite meaningful conversations through my work. A&R 'artists and repertoire for [Music industry]
  • 4. Recruiter & Manager TARGET AUDIENCE Ana Garcia Outreach Plan: • I plan to fi nalize my professional pro fi le and save the contact details for future reference, as well as compose an email for future sending. Additionally, I will focus on enhancing my artist management and creative work on LinkedIn, bolstering that pro fi le with more posts and connections. Simultaneously, I will dedicate efforts to improving my website and enhancing my presence on social media platforms PROFILE PICTURE Recruiter, Early Careers at Sony Music Entertainment Chloe Malushaga Outreach Plan: • I'll begin by updating all my social media pro fi les to align with my Creator branding. Simultaneously, I'll work on enhancing my website to showcase my diverse talents and the collaborations I've engaged in. My aim is to highlight my knack for recognizing and nurturing unique and timeless talent. Additionally, I plan to send a LinkedIn connection request in the next two weeks and follow up with a message once it's accepted. PROFILE PICTURE A&R and Marketing Manager @ Atlantic Records Aamond Savage Outreach Plan: • Once my pro fi le and website are up and running, I'll be actively engaged in the local Charlotte community. I intend to make contact with the relevant individual and subsequently follow up with inquiries regarding the most effective strategies for securing and positioning myself within Interscope Records. I will use my network and make the right connection in hopes of getting a face-to-face meet-up PROFILE PICTURE Urban A&R & Research Interscope Records
  • 5. GOALS Short Term: In the next 6 Months ‣ I'm in the process of setting up my management and consulting business. I'll be forming an LLC, ensuring that all essential business components are in place. Currently, I'm in the foundational stages of building a team to support the business's growth and success. MId Term: In One Year • I aspire to sign and take on the role of executive producer for three artists, with the goal of establishing them as mainstay fi gures in the music industry. In addition to this, I also plan to expand into music video production, tour promotion, and merchandise development. Long Term: 5 Years • In the near future, my aim is to establish, lead, and direct a multi-label brand. This brand will encompass various sectors, including fashion, music, live entertainment, and movie production. Within the next few years, I intend to collaborate with companies across these industries to create a synergistic environment that enhances and propels all our endeavors forward
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Marketing SOFT HARD Expert Merchandising Expert Customer Service Expert Data Analysis Adept Budget Management SOFT HARD Adept Planogram Creation Project Management Adept / Expert Ad ept Communication Adept Adept
  • 7. I promise to establish a pathway for artists to freely express their vision and reap the rewards of their creative endeavors. PROMISE
  • 8. CREDENTIALS Work Experience: • Client Event Production: Planned, executed client events, ensuring seamless execution and objective achievement. • Film Project Oversight: Managed fi lm projects, ensuring high-quality outcomes and comprehensive project lifecycle understanding. • Client Service Booking: Led end-to-end client service booking, enhancing client satisfaction and repeat business. • Studio Space Management: Oversaw studio space, optimizing resource use and fostering creativity and productivity. • Education:
  • 9. fi ciencies: As a Management Coach, I am responsible for training and developing Department Managers, Department Supervisors, and Sales Advisors. I also lead hiring/recruiting, scheduling, department sales and store sales goals all while ensu.ring world class customer service in our retail space. I specialize in managing all store operations and creating work fl ows that work for any team or environment Quincy Johnson Overall Online Presence: • HEADSHOT HEADSHOT Industry Experience: • Highly quali fi ed and innovative in Visual Merchandising, Artist Management, and video production. Successful in managing major projects, ensuring the highest quality standards and adherence to company values. Education: • Leadership Experience: Strategic Tour Planning, Event Promotion, and Organization Financial Strategy and Planning Creative Direction and Stage-Setting Expertise Multi-Industry Artist Consultant: Specialized in career development, creative direction, project management, social media marketing, branding, image consulting, music licensing, publishing, and distribution Skills and Pro fi ciencies: Marketing Adobe Illustrator Adobe Photoshop MS Exce Overall Online Presence: 80 connection Linkiden Need to update banner image Edit current headshots 1500 IG follower Bachelor of Arts, Music Business, Full S ail University 2021 - PRESENT
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Quincy Johnson HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Pro fi ciencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the pro fi le?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • I Highly quali fi ed and innovative in Visual Merchandising, Artist Management, and video production. Successful in managing major projects, ensuring the highest quality standards and adherence to company values. Education: Bachelor of Arts, Music Business, Full S ail University 2021 - PRESENT Leadership Experience: Strategic Tour Planning, Event Promotion, and Organization Financial Strategy and Planning Creative Direction and Stage-Setting Expertise Multi-Industry Artist Consultant: Specialized in career development, creative direction, project management, social media marketing, branding, image consulting, music licensing, publishing, and distribution Skills and Pro fi ciencies: Marketing Adobe Illustrator Adobe Photoshop MS Excel Overall Online Presence: 80 connection Linkiden Need to update banner image Edit current headshots 1500 IG follower
  • 11. BRAND POSITION I'm seeking to support creators and artists in need of guidance in their careers. I provide my experience and creative strategies to help them expand their audiences. My expertise in social media and content creation can open doors and elevate their endeavors “ART MANAGER ?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Include degree program here and/or other professional certi fi cation programs you intend to complete w/ dates. Technical Skills • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Quincy Johnson THE HOW TO YOUR VISION “
  • 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager