Project Portfolio Project

1. Khiry’s Content Creator Brand
Khiry Cross
Project & Portfolio I: Week 3
July 25th, 2020
Personal Brand Exploration

2. gggGgz
The youngest in the family Khiry is on a mission
to get his Sports Marketing and Media degree.
He is an ambitious, self-motivated Self Starter
individual with strong attention to detail. He can
easily meet deadlines and feels comfortable
working in a fast-paced, diverse environment.
Khiry’s Content
Identity

3. Potential Job Titles:
•Video Editor
• Live Marketing Events Manager
•Creativity Content Producer
Creator Brand Archetype -
Creating video content that helps
the audience emotionally, connect
with the Brand story emotionally.
The story will help, capture you
imagination within the brand story.
Video Editor for Sports Entertainment Industry
Profession

4. DEMOGRAPHICS: 90% Male,
30-45 years old, Predominately
Black, Single, College Educated,
Located in North America ..
PSYCHOGRAPHICS: Enjoys
Sports projects that involve editing
to which help tell an athletes
journey.
IDEAL AUDIENCE MEMBERS:
Lisa James Producer, Brittany
James Senior HR Manager,,
Jessica Young Lead Video Editor
Recruiters & Hiring Managers at WWE, ESPN, and Fox Sports
Target Audience

5. GOALS
Short Term: (Immediately After Graduation, 2022)
Land an entry-level Video Editor at WWE.
Connect with,Follow up with the department of editing to see what
direction the company is heading towards.
Mid Term: (2024)
Lead a successful Video promotional marketing campaign aimed at
promoting Athletes through footage to help tell a story about their
journey to success.
Long Term: (2040
Be a head supervisor of the Digital Editing Department in order to
lead WWE in to the right direction when it comes by analyzing and
breaking down the footage before it is finalized.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Critical Thinker 90%
Adobe Priemere Pro 90%
Time Management 70%
Creative Problem Solving 90%
SOFTHARD
Adobe Creative Suite 90%
Final Cut Pro 50%
Professional Writing 50%
Adobe Photospheres 40%
SOFTHARD

7. As a Creative Content Brand editor I want to
create the upmost creative content that you
guys will connect with on an emotional level
that captures your attention .
PROMISE

8. CREDENTIALS
Work Experience:
• 8 months Production Internship for World
Wrestling Entertainment
Education:
• Content Creation , Developing Mood
Board Certification
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Volunteer Work:
Full Sail University
Worlds collide show and strike-hand
Hall of Fame Jib Assistant

9. COMPETITION
Amanda Connelly
Industry Experience:
• Video Editor at WayneJaneTV
• Towner Enterprise LLC
Education:
• Recent Graduate in the Film, B.S. at Full Sail University
Leadership Experience:
• Does not include Leadership Experience on profile:
assumed to have no leadership experience
Skills and Proficiencies:
• Film Production
• Social Media
• Film Editing
Khiry Cross
Overall Online Presence:
• 93 connections, banner image not yet customized,
Great headshot, lack of details throughout profile, no
articles published, inactive on social media, URL not yet
customized
• Grade: Poor, 30 out of 100
Industry Experience:
• 8 months of Interning for World
Wrestling Entertainment Production
crew.
• 5 months an a student volunteer for
student events.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include Leadership Experience on profile:
assumed to have no leadership experience
Skills and Proficiencies:
• Adobe Premiere -
• Adobe Creative Suite -
• Public Speaking -
• Social Media
Overall Online Presence:
• 87+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, 2 projects published,
sporadically active on personal social media accounts,
URL customized
• Grade: average 50 out of 100

10. COMPETITION
John Ryan
Industry Experience:
• 4 Months as a Social media Manager
Vibration Labs
• 5 years of Content Creator Freelancer
for John Ryan Productions
Education:
• Bachelors Degree of Science Film.
Volunteer Experience:
• NFL Alumni Association -Student Assistant
• Veterans in Media & Entertainment - Industry Outreach
Coordinator
• Cucalorus- Film Festival - Community Engagement
Technical Director
Skills and Proficiencies:
• Video Production - 9 endorsements
• Camera - Operation - 8 endorsements
• Branding- 2 endorsements
Khiry Cross
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, 1
recommendations, notable volunteer work, URL Shown
customized, premium membership
• Grade: Great, 100 out of 100
Industry Experience:
• 8 months of Interning for World
Wrestling Entertainment Production
crew
• 5 Months as a Student Volunteer for
Student volunteer Events
•Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include Leadership Experience on profile:
assumed to have no leadership experience
Skills and Proficiencies:
• Social Media Marketing - 0 endorsement's
• Adobe Premiere - 0 endorsement's
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
• Social Media -0 endorsement's
Overall Online Presence:
• 87 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, 2 projects published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 50 out of 100

11. UNIQUE STORYTELLER
Very unique storyteller who loves to assemble
video that tell a story about athletes that over
come pain and hardship.
KHIRY’S “ CONTENT SPEAK VOLUMES “
“ Khiry wants his content to
have an ever lasting effect on
his audience. By creating
content that shows athlete pain
and hardship. “

12. gggGgz
NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Bel-Air-Film Festival
‣ No date Available Bel-Air California
• E Marketing Association (AMA)
‣ No date Available Los Angeles CA
• Social Media Club Association
‣ No Date Available Los Angeles CA
• Primary Content: Promote athletes through video content
through by editing & producing the project. Showcase the
final product to the client before publishing it to worldwide
web.
• Primary Tools: FB and Instagram - promote Assembled
Videos through 50 sec. Require promo videos; LinkedIn -
network with industry professionals in chosen field
• Website: Full Sail digital portfolio website to showcase
projects that I worked on that uses blogging websites to
show marketing knowledge about the industry that is
projected to work in.

13. Z
PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Senior Level Editor that has 10 years
worth of experience that really skilled at their
profession . I need at least need 2 years to gain a
lot of experience within 2 years of editing to help
Formal Education
• Complete the entire length of Sports Marketing &
Media, B.S. by expected graduation date in 2022
Technical Skills
• Set up Adobe Prime to organize in order to string
together raw footage to determine corrections
• Communicate ideas help effectively through PowerPoint
presentation to help display the creative work before
presenting .
Soft Skills
• Live Your Brand, Lynda.com July,2020
• Developing Mood Boards- Lynda.com, July 2020
• Writing a Press Release lynda.com July,2020

14. Jjjjj
Khiry Cross
I want to be the upmost Creative Brand editor
that you guys have ever seen,to which that will
help me elevate skills potentially be seen by everyone. As you
look at my profile page you will see that I am very passionate about the
Content that I edit and create. I hope that you guys can see how much
effort,creativity that I put into telling a story with about my journey
throughout these next few years.
“

15. REFERENCES
https://www.onetonline.org
Build your future with O*NET OnLine. (n.d.). Retrieved July 26, 2020, from https://
www.onetonline.org/
Jon Ryan-Photo
https://www.linkedin.com/in/thejonryan/
,www.townofbelairfilmfestival.com/
WELCOME. (n.d.). Retrieved July 26, 2020, from http://
www.townofbelairfilmfestival.com/
Amanda Connelly - Photo
https://www.linkedin.com/in/amandaconnelly0/
Khiry Cross Photo
https://www.linkedin.com/in/khiry-cross-2854b276/