2. My name is Michael, and I am coming to you
with years of experience in photography,
website design, and more. Some of the greatest
things I offer is loyalty, being on-time and more.
I have been awarded with 2 Presidential
Volunteer Award metals for volunteering over
400 hours.
My plan is to help small business get started.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• 27-4031.00 Camera Operator
• 27-4021.00 Photographer
• 11-2021.00 Marketing Manager
BRAND ARCHETYPE - Is the guy
next door. This allows me to be
more down to earth. I can get along
with people when I first meet them.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Annie Leibovitz
Outreach Plan:
• I will study as much as I can on her so if I do meet her, I
will be prepared.
• One method of communication I want to use is by email
it makes it easier that way.
• I will be following up with this person within a week. I
will contact her through social media or website.
PROFILE
PICTURE
Instructor San Francisco Art
Institute
Steve McCurry
Outreach Plan:
• I will conduct as much research as I can and find out
what make Steve so good.
• I will contact Magnum photos and try to contact him
from there, if I can then I will try social media.
• My plan is to contact them with in a week by contacting
them through there website or through there social
media.
PROFILE
PICTURE
Photographer at Magnum
Photos
Lindsey Adler
Outreach Plan:
• By conducting as much research as possible to help
with getting to know her more.
• I will plan on contacting her through social media
• I plan on using social media and plan on completing
this task within a week.
PROFILE
PICTURE
Owner of Lindsey Adler
Photography
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry level Social Media Manager job.
‣ Connect with and send a follow up promotional
email to, all the local businesses in the area
and also anyone on Indeed who is hiring.
Mid Term: (2026)
• Lead a successful media and marketing team that is
creating content high end auto industry.
‣ Expand the amount of people visiting the
website and help drive sales by 15%.
Long Term: (2042)
• Establish a scholarship program allowing young
design students to help pay for there college and set
them up with an internship.
‣ To create a internship program allowing
students who are currently enrolled in a media
program who loves exotic cars.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Active Learning
SOFT
HARD
Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Desktop publishing software
SOFT
HARD
Novice / Adept / Expert
Graphic or photo imaging software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Complex problem solving Novice / Adept / Expert
7. I help everyone in Marketing do what they
want by helping the grow.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Boston College, Sports Photographer
• Brainerd International Raceway, Head
Photographer
• Besler Industries, Media Manager
• Outdoor Tactical, Media Manager
• Valley Voice, Website Designer
Education:
• Southern New Hampshire University,
Graphic Design
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Phi Theta Kappa
• Presidential Volunteer Award x2
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Mark LaFavor
Industry Experience:
• Industrial Photographer
Education:
• BPA, Commercial Advertising Photography
Leadership Experience:
Head of Photographers
Skills and Proficiencies:
• Photography - 55 endorsements
• Image - 24 endorsements
• Studio Photography - 22 endorsements
Michael Marotta
Overall Online Presence:
• Mark has currently 500 connections, his banner image
is adjusted, his current headshot is very professinal, His
profile is very detailed, no published , unable to find
social media sites, is their LinkedIn URL customized No
there is no customized LinkedIn URL?
• Grade: Superior?, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Sports Marketing and Media
Education:
• Full Sail University – Sports Marketing and Media est
2023
Leadership Experience:
• US Army Leadership
• Social Media Manager
Skills and Proficiencies:
• Video Production - 9 endorsements
• Photography - 9 endorsements
• Photoshop - 7 endorsements
Overall Online Presence:
• Currently have 299 connections?, banner image
customized, yes?, professional headshot, pretty
detailed profile?, no published articles, active on other
social media yes, is their LinkedIn URL customized No.
• Grade: Superior, 90 out of 100
10. COMPETITION
SaJorden Miller
Noteworthy Experience:
• Airport Greeter Volunteer
Michael Marotta
HEADSHOT HEADSHOT
Industry Experience:
• Marketing
Education:
• Full Sail University – Sports Marketing and Media
Skills and Proficiencies:
• Marketing- 11 endorsements
• Sports Marketing - 9 endorsements
• Social Media Marketing - 9 endorsements
Overall Online Presence:
• SaJorden has over 500 connections ?, no banner
image customized, she has a professional headshot,
her profile is very detailed, no published articles?, no
social media, no customized LinkedIn profile?
• Grade: Superior?, 85 out of 100
Industry Experience:
• Sports Marketing and Media
Education:
• Full Sail University – Sports Marketing and Media est
2023
Leadership Experience:
• US Army Leadership
• Social Media Manager
Skills and Proficiencies:
• Video Production - 9 endorsements
• Photography - 9 endorsements
• Photoshop - 7 endorsements
Overall Online Presence:
• Currently have 299 connections?, banner image
customized yes?, professional headshot, pretty detailed
profile?, no published articles, active on other social
media yes, is their LinkedIn URL customized No.
• Grade: Superior, 90 out of 100
11. BRAND POSITION
For [Sports Audience] who [needs sports
marketing specialist], I provide [YEARS OF
EXPERIENCE WITH THE ABILITY TO THINK
OUTSIDE THE BOX WHILE CREATING
AMAZING WEBSITE AND DESIGNS] because [I
PROVIDE ALTERNATIVE METHODS OF
DESIGNS.
“BIG M?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ April 23 - 27 | Las Vegas NV
• Bizzado – Social Media Marketing World
‣ 2/28/21 | San Diego, CA
• Bizzado – In/Visible Talks 2021
‣ 1/14/21 | Online
Digital Marketing
• Primary Content: Most of what I am going to be creating
online is photography and other media content.
• Primary Tools: I plan on using Facebook, Instagram, and
LinkedIn. I plan on advertising on these site 3 days a week at
a minimum to keep people interested. ? How often? What
format?
• Website: publishing all my photo’s and design work that I
have created to the portfolio. ?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking a senior-level marketing pro who has
experience in the auto industry or in the sports industry.
Formal Education
• Full Sail University – Sports Marketing Media
• NHTI – Information Technology
Technical Skills
• Work as a professional photographer for Brainerd
International Raceway, 04 2022
• Photography - , Central Lakes College 05-2022
Soft Skills
• Speech Practice – LinkedIn learning, 05-22
14. Michael Marotta
You know bad websites? Well, what I do is create amazing ones. In fact,
just ask for the proof.
Picture of You
Goes Here
15. REFERENCES
Solopheneur, T. (n.d.). Girl/Guy Next Door Archetype. Retrieved
from The Solopheneur Society:
https://www.thesolopreneursociety.com/next-door-archetype/
Works Cited
Adler, L. (2021). Lindsay Adler Photography. Retrieved from Lindsay Adler Photography: https://www.lindsayadlerphotography.com/index
McCurry, S. (2021). Bio. Retrieved from Steve McCurry: https://www.stevemccurry.com/bio
Photography, L. A. (n.d.). Lindsey Alder Photography.
The New York Times. (2021, Nov 4). Annie Leibozitz, the Un-Fashion Photographer.
Retrieved from The New York Times: https://www.nytimes.com/2021/11/04/arts/design/annie-leibovitz-wonderland.html
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
