This is a project I completed on behalf of my Portfolio 1 course at Full Sail University in September of 2023.

1. PERSONAL BRAND EXPLORATION
Joby Clark
Project & Portfolio I: Week 1
September 9th, 2023

2. IDENTITY
Picture of You
Goes Here
I have spent many years traveling and meeting different
people from all walks of life. I have been blessed enough to
perform for them. To entertain them, and hopefully enrich
their lives. Even if with laughter, for a brief moment. I’ve
worked in and around music for close to twenty years. I
have a lot of experience with writing, recording, mixing, and
have dabbled in some video editing. I was recently inducted
into the National Society of Collegiate Scholars. I’ve also
released music and performed/toured nationally. As well as
developing, branding, and selling merchandise. I believe in
doing right by people. Not because I have to, but because
it’s the right thing to do. Someone once told me. Integrity is
doing the right thing, even when no one is watching. When
you come to that stop sign out in the middle of nowhere.
Do you just pass through it because no one’s watching? Or
do you stop, because it’s the right thing to do?

3. PROFESSION
Potential Job Titles:
• Film and Video Editors
• Broadcast Announcers and Radio Disc
Jockey
• News Analysts, Reports, Journalists
BRAND ARCHETYPE –Entertainer and
Creator. Using humor and entertainment
to bring more people to love sports.
Sports Content Creator for brands and clients.
Picture Relevant to
Your Industry Goes
Here

4. Hiring and Resource Managers and Potential Clients
TARGET AUDIENCE
Sean Kelly
Outreach Plan:
• I will get my profile in order.
• I will make contact via email.
• I will follow up with a phone call. Letting them know I am still
interested in working for their company.
Program Director at K101 Fm Radio
Cory Hilborne
Outreach Plan:
• I will my domain name setup and linked to my portfolio.
• I will contact this person via an email introducing myself and
explaining what I do and why they should work with me.
• I will follow up with an email a week or two later. Letting them
know I am just following up and am still interested in working
for their company.
Director of Media Relations and
Baseball Operations
Anthony Navarro
Outreach Plan:
• I will consistently create content to move up the search engine
algirhythm.
• I will reach out via e-mail and let them know I’m in school and
interested in working for their company.
• I will give a follow up email 2-3 weeks after the initial contact.
Director of Video and Game
Presentation (Oklahoma City
Dodgers)

5. GOALS
interest by monitoring my listener number. I look to
retain at least 40% of listeners who may start a high
school game with me on the radio.
Mid Term: (2030)
‣I’d like to be in the job I want. A job that I
enjoy. Ideally this would be working for a
AA or AAA minor league Baseball team
close to home or for the MLB Network. I
plan to get my feet wet in radio to make
the transition easier.
‣Working in radio, established on sports radio at least
locally for three to five years. With listeners up 2-3%
or more year over year.
Long Term: (2045)
‣I hope to be in a position to teach others so
that they too can bring people to love
sports as much as I do. I plan to do this by
gaining as much knowledge as I can from
my peers and those around me. I want to
be able to help people as others have

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Audio Recording and Mixing Novice / Adept / Expert
Communication Novice / Adept / Expert
The Ability to think on the fly Novice / Adept / Expert
Video Editing
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help clients connect deeper to their core audience
by making fresh sports content with an outside the
box approach.
PROMISE

8. CREDENTIALS
Work Experience:
Wrote, Recorded, and Performed Music
all over the country.
Halfway House Shift Supervisor.
911 Dispatcher
Company owner.
Education: Social Media marketing classes
Awards:
• Member of NSCS (National Society of College
Scholars)
Picture Relevant to
Your Industry Goes
Here

9. COMPETITION
Scott Tucker
Industry Experience:
• 1 year and 5 months site lead
Education:
• Masters in Science-MS
Leadership Experience:
• Shift supervisor in past work
Skills and Proficiencies:
• Small Business Management- 5 Endorsements
• Audio Recording- 1 Endorsement
• Podcasting- 1 Endorsement
Joby Clark
Overall Online Presence:
• He has a little over 400 connections and has a header. His
headshot admittedly doesn’t look professionally done. His
profile seems to be bare bones as he has a masters and only has
a handful of certifications and skills up. He has published
content however I can’t find him on other social media sites. His
linkedin url is personalized.
• Grade: Average. 45 out of 100
Industry Experience:
• 20 years writing, recording, mixing and
performing music.
Education:
• Currently enrolled in the Dan Patrick School of sports
broadcasting. Past social media marketing classes.
Leadership Experience:
• Shift supervisor in past work
• 911 Dispatcher
Skills and Proficiencies:
• Video Editing- 0 Endorsements
• Creative Writing- 0 endorsements
• Audio Recording- 0 endorsements
Overall Online Presence:
• I have 2 connections and a generic banner image. The head
shot could look better and more professional. The profile
includes some details but could have a bunch more. No
published content or articles. Active on other social media’s but
tough to find. Linkedin url is customized.
• Grade: Poor. 20 out of 100

10. COMPETITION
Aaron De La Garza
Noteworthy Experience:
• A lot of sports broadcast related skill. Writing, recording, voice
acting, etc.
Joby Clark
Industry Experience:
• Industry experience goes here
Education:
Bachelors in Science-Sports Broadcasting, Full Sail University.
Skills and Proficiencies:
• Broadcast Television- 0 endorsements
• Wordpress- 0 endorsements
• Web Content Writing- 0 endorsements
Overall Online Presence:
• 111 connections, no customized banner image. The headshot
does not look professional. The profile is detailed and includes a
lot of skills but none are endorsed. There is content, but new
content isn’t being posted on a consitant basis. Can’t find on
other social media. The Linkedin URL is customized.
• Grade: Poor. 30 out of 100
Industry Experience:
• 20 years experience, writing, recording, and
performing music.
Education:
• Currently enrolled in the Dan Patrick School of Sports
Broadcasting.
• Past social media marketing classes.
Leadership Experience:
• Shift supervisor at past job
• 911 dispatcher
Skills and Proficiencies:
• Audio Recording- 0 endorsements
• Video Editing- 0 endorsements
• Audio Mixing- 0 endorsements
Overall Online Presence:
• I have 2 connections and a generic banner image. Head shot
could be better and more professional. The profile includes
some details but could have a bunch more. No published
content or articles. Active on other social media’s but tough to
find. Linkedin url is customized.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For sports content companies who need to boost their
brand and audience engagement, I provide no corners
cut, quality over quanity, sports content, because I truly
have a passion for sports and want others to love the
game as much as I do.

12. NETWORKING & MARKETING
Industry Events & Organizations
SportsPro OTT USA New York, NY March 2024
‣ March 2024 | New York, NY
• Sportel
‣ Miami | Miami, Fl
• National Sports Media Association
‣ n/a | Winston-Salem, NC
Digital Marketing
• Primary Content: I will be creating and posting sports related content.
Edited video highlights, video blogs, card opening videos, short stories
about players, funny memes, graphics for sports companies, logos, etc.
• Primary Tools: I will use slideshare.net and Flickr for pictures. YouTube
and Vimeo for video content. I will use Facebook, twitter, instagram,
and TikTok to push people to the content. I plan to push them to my
main social media channels and my portfolio page which I’ll have a
personal domain for. I will use the portfolio site when applying for jobs
and when showing prospective clients what work I’m capable of and
can accomplish. I will post on socials twice a day and have fresh content
at least once a week in video format.
• Website: I will get a domain name that links to my portfolio. I will push people there
through social media posts, linking through other websites, sites, etc. Making sure
everything is in sync.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor: I’ll seek out a mentor that has
plenty of experience with and is
respected in their field.
Formal Education
• Bachelor’s In Science Sports Broadcasting, 2025.
Technical Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR

14. Joby Clark
Does your company have boring
sports stories? Do you need more
viewer engagement? I can create
compelling content that will get
viewers talking. In fact, I’ve already
been published in a local newspaper
and have a YouTube show of my own.

15. REFERENCES
Slide 3
Broadcast announcers and radio disc jockeys. (n.d.). https://www.onetonline.org/link/summary/27-3011.00
News Analysts, Reporters, and Journalists. (n.d.). https://www.onetonline.org/link/summary/27-3023.00
Film and video Editors. (n.d.). https://www.onetonline.org/link/summary/27-4032.00
Slide 4
Contact Resources
K-1O1. (2020, October 15). Contact Us. https://www.k101online.com/contact
MLB.com. (n.d.). MLB.com. https://www.mlb.com/network/about/contact-us
Sod Poodles Front Office. (n.d.). MiLB.com. https://www.milb.com/amarillo/team/front-office#
Slide 6, 8, and 13.
Job Opening Posting
Ziprecruiter.com. (2022, January 12) (https://www.ziprecruiter.com/c/Major-League-Baseball/Job/Freelance-
Broadcast-Associate,-Edit/-in-
Secaucus,NJ?jid=9fccb3a3a37390a9&utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medi
um=organic
Slide 9
Scott Tucker LinkedIn Profile
Linkedin.com (n.d.) Linkedin.com https://www.linkedin.com/in/scottdtucker/
Slide 10
Linkedin.com (n.d.) Linkedin.com https://www.linkedin.com/in/aaron-de-la-garza-119a65226/
Slide 12
Conventions and Associations
National Sports Media Association. (n.d.). National Sports Media Association. https://nationalsportsmedia.org/
Top 10 Sports Media Technology Trade Shows & Conferences to attend in 2023 - Newsbridge blog.
(n.d.). https://www.newsbridge.io/blog/top-sports-trade-shows-2023