1. PERSONAL BRAND EXPLORATION
Kayla Adams
Project & Portfolio I: Week 1
May 7,2023

2. IDENTITY
I am currently a Full Sail University student. I have skills with computers and also
Excel and Microsoft Word. I am hardworking and outgoing. I am currently working
at WAWA. I am very outspoken with everyone. I have ten years plus of Customer
service and office work. In addition, I have experience with music engineering and
design. Also, I am an artist and songwriter in a rap group. That inspires other people
to create their dreams.

3. PROFESSION
Potential Job Titles:
• Manager music production
• Music content producer
• Creative producer
BRAND ARCHETYPE – The Creator, And
what most people don’t realize is that archetypes are
one of the most powerful (and little-known) forces used
by global brands to build empires, scale, and become
irresistible.
[Music Production] for [Entertainment]
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Author is licensed under CC BY

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Desiree Perez
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[CEO at [Roc Nation]
Missy Elliott
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[producer] at [Atlantic
records]
Robert Rodriguez
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [Creative Director] at [warner
Bros]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣A internship at 95.5 radio station
‣Making a business plan for the bank.
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
‣Get a another degree in recording art bachelor program.
‣Also Audio Arts certificate.
Long Term: (2030)
• Specific goal you want to achieve in long term.
 Have open up two studio for upcoming arts.
 Have a list of happy clients

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Confidence
SOFT
HARD
Novice / Adept / Expert
IT and numerical Novice / Adept / Expert
Business management skills Novice / Adept / Expert
Excellent verbal communication Novice / Adept / Expert
Project management
SOFT
HARD
Novice / Adept / Expert
Problem solving skills Novice / Adept / Expert
Pay attention to detail Novice / Adept / Expert
Organize your time workload Novice / Adept / Expert

7. I will help all clients and employee to develop the skills to fall their dreams
and become a independent business and artist. I promise to show you the
skills on mastering the logic pro and mix and mastering your own projects.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service associate
• Shift manager, make sure customer
service associate is completing tasks and
being friendly.
Education:
• Media communication of Certification
Course Completed, Full Sail University
• Music of business Degree Program, B.S., Full Sail University (Exp. 2024)
Awards:
• Award in ecomic of business
• Cerfitecate in media commicantion
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kayla Adams
Industry Experience:
• Food and beverage
Education:
• High school graduated and bachelor degree in media
communicate and music production
Leadership Experience:
• Customer service leader
• Drink and beverage specialty
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• Entertainment Industry Professional
• Artist Advocate
• Artist Consultant
• Management Candidate
Education:
• Education experience goes here
Leadership Experience:
• Transaction Coordinator
• Excutive Assistant and Special project manager
Skills and Proficiencies:
• Ordering office supplies
• Busniess relationship management
• Relationship Building
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Adrian
Weaver

10. COMPETITION
Amber battles
Noteworthy Experience:
• Unit Production manager
• Stand- in Production Coordinator
Chase Todaro
Industry Experience:
• Artist Management
Education:
• Gradute from Full Sail University
Skills and Proficiencies:
• Artist Development
• Production Coordination
• Schedule Development
Overall Online Presence:
• Has good 10 connection. Grades are superior , 80 out
of 100. she has a customized their own URL.
Industry Experience:
• Production manager and talent Buyer
Education:
• Graduated Nassau Community College 2017- 2020
Associate degree
• Graduated Full Sail University Bachelor’s music
business 2020-2022
Leadership Experience:
• Exhibit Services coordinator- Jan 2022
• Production Manager/ Talent Buyer - May 2021- Jan
2023
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
Amazing professionalism of the headshot, and his
detailed is the profile is very clear and understanding.
Chase is very active in activities and societies 3300+
climbing and student association their Grade: 3.94,and
Superior,90 out of 100.

11. BRAND POSITION
For artists in the world who wants to be in the
music industry, I can provide the skills to survive
and GET THE TOOL because without that you
want make in the industry.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ June 2| Game night NYC
• Name of event or professional organization
‣ June 1 | Community Workshare
• Name of event or professional organization
‣ June 7 | product design
Digital Marketing
• Primary Content: I like to create a platform to open to artist to
to show them it ok to be different. And show that you can be
powerful in everything you do.
• Primary Tools: I would use Instagram and tweet and meet up
as my tools get clients to be interest. And sound-cloud to give
you sample on what I can do.
• Website: By showing the audience how involved my brand is
in the blog world that talks about the music and how it
changing. Also working on my own music to get audience to
get interest in their dream and music and the entrainment.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I like to be mentor by the best in their career such as
missy Elliott and Dr. dre. I would like to have to skills to
be great like these professional artists.
Formal Education
• Certificate in media communication 2021, bachelors in
music production 2022
.
Technical Skills
• IT and numerical- Full Sail University , June 2025
• Project management skills – Full University , June 2024
• Leadership and interpersonal skill – Radio station , July
2023
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Kayla
You know writing block? Well, what I do is [go play around with beats and
sounds ]. In fact, go listen to my music on SoundCloud].
Picture of You
Goes Here

15. REFERENCES
https://www.linkedin.com/in/amber-battles-00ab4a231/
https://www.linkedin.com/in/adweaver2012/
https://www.linkedin.com/in/chasetodaro/
https://www.linkedin.com/in/tessagzimmer/