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Funding the Internet of Things in the UK

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Alexandra Deschamps-Sonsino
Alexandra Deschamps-Sonsino

Short talk given at the Design Museum at a Policy Connect event http://www.policyconnect.org.uk/apdig/events/design-innovation-and-technology-spring-reception

DesignBusinessEconomy & Finance
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Funding the internet of things @iotwatch designswarm.com goodnightlamp.com
CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
When we embed connectivity in everyday objects. What happens when those objects are designed with an understanding of the affordances of the web. What is the internet of things?
Developing these kinds of products is •  More costly than building websites & apps (there’s a product!) •  More costly than just a product (electronics design & certification) The minimum viable budget is too close to the equity gap. The cost of innovation
Seed / Grants Incubators Crowdfunding VCs Angels Exit What you actually need 0 50K 100K 500K 1M Raising money
Seed / Grants Incubators Crowdfunding VCs Angels What you actually need 0 50K 100K 500K 1M Raising money in the UK
Seed / Grants Incubators Crowdfunding VCs Angels What you actually need 0 50K 100K 500K 1M Raising money in the USA
The UK’s advantage? Manufacturing power Design talent Web & Software talent
The UK’s challenge? £1M in funding isn’t enough when most early stage startups need between £150-£250K each.
Thank you. alex@designswarm.com @iotwatch designswarm.com goodnightlamp.com

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