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Designing chocolate, not aspirin

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Talk given at the Ideo Make-a-thon in Munich on July 6th 2013.

Published in: Design, Business, Technology

Designing chocolate, not aspirin

  1. Designing     chocolate,   not  aspirin.   Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
  2. Tinker London 2007-2010 Good Night Lamp March 2012 First UK distributor of the Arduino R&D projects for corporates A family of internet-connected lamps. IDII 2004-2006
  3. #iot     The internet of things can be loosely defined as: 1. what happens when we embed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the affordances of the web.
  4. the  shape  of  the  conversation   Hardware (open/closed) Connectivity (wifi, zigbee/radio, GSM) Battery life Standards Privacy Security What things?
  5. What things? Smart cities Smart cars Home automation Products  as  part  of  an  ecology.  
  6. 3  approaches.   1. Design to extend. 2. Design to comfort. 3. Design to disrupt.
  7. Your product extends the capabilities of an existing device. It’s tethered to a screen. If connectivity is lost, the object becomes unusable because its control interface is inaccessible. Non-objects, more like accessories. Design  to  extend.  
  8. Nike +
  9. Green Goose
  10. CubeSensors
  11. Olly & Molly
  12. Piggy-back on an existing product and augment it with connectivity. Technology is invisible so everything looks normal. This is Big Brother territory. You may be redefining a user’s assumptions about a product. Design  to  comfort   (or  trouble).  
  13. Ambiant Umbrella
  14. Calypso Key
  15. Develop a design language that is unique to users’ interaction with a new technology. Developing a new visual language consumers. Develop a new space in retail. Design  to  disrupt.  
  16. Google Glass
  17. Nabaztag
  18. Fitbit
  19. Points
  20. Good Night Lamp
  21. BleepBleeps
  22. Little Printer
  23. Uncanny  valley  of  products.   gadget object iot
  24. Delight  sells.  
  25. Retail  &  invention  is  changing.  
  26. Sometimes  about  hockey   sticks  or  watches.  
  27. Delight  is  harder   Retail spaces will change to accommodate story-telling. Consumers love it if it’s clearly useful or clearly beautiful. Delight might not get you funded but it will get people talking.
  28. Danke.     @iotwatch Alexandra Deschamps-Sonsino alex@designswarm.com

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