Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Runs Smithery, Makes Artefact Cards, Teaches at IED Barcelona
Industry
Design
Website
smithery.com
About
John is the founder of Smithery, a strategic design unit based in London whose work spans many disciplines across four broad territories of strategy, design, culture, and prototyping. Smithery’s work is rooted in the idea that it is better to make things people want than make people want things.
Central to all of this work has been establishing a new form of appropriate design, helping organisations learn to quickly adopt suitable stances through a system of movement, maps, loops and layers. This approach creates compelling projects where both a) the specific innovation and ideas and b) the broader experiences and behaviours can take hold in a company.
Tags
design
marketing
artefact cards
marketing and advertising
making
advertising
social media
brand
media
economics
strategy
innovation
smithery
ux
internet marketing
social
cards
strategic planning
internet
labour economics
advertising agency
marketing analysis
brand management
start up
social web
john v willshire
brainstorming
user experience
planning
technology
social production
social business
metadesign
factory
printer
entrepreneur
social media marketing
labour theory
organizational culture
workshop
learning theories
visual thinking
marketing strategy
brainstorms
user experience design
digital
futures
metamechanics
web design
psychology
flow
3d printing
designer maker
ideas
nike
fieldnotes
american express
google
squared
advertising and marketing
methods and theories
strategic management
service-oriented architecture
gamestorming
information architecture
creativity
design thinking
media planning
communities
information
strategic design
tech
workflow
work
behaviour
food
superheroes
mechanics
content marketing
education and training
dconstruct
office
practice
environment
prototyping
interdisciplinarity
university
stirling
academic
academia
crucible
communications
university of oxford
saïd business school
learning
diana athill
thinking
t.s. eliot
thomas heatherwick
david pye
austin kleon
david weinberger
william s burroughs
mike rohde
richard sennett
hannah arendt
form
playful
play
hyper island
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post-it note
origin story
batman
3m
british
superman
silicon beach
digital strategy
folksyschool
designer
folksy
digital marketing
productivity
knowledge creation
social network
dialogic
dialectic
social media strategy
chipotle
product design
innovation social
tony stark
inspiration
do lectures
business
social marketing
mark earls
future of advertising
wharton school
products and services
sketchnoting
skillswap
bdf2012
bdf
clearleft
idejax
agencies
media agency
music
computer games
ice cube
measurement
research
sid meier
the wire
games
enterprise 20
lego
community
etc
networks
See more
Presentations
(49)Likes
(4)Introducing The Mobile Touch Web
Taptu Touch Search
•
13 years ago
Social Business Design: Web 2.0 NYC
Dachis Group
•
13 years ago
Katy Lindemann - Battle Of Big Thinking 2009
Katy Lindemann
•
13 years ago
Thinking Visually
David Armano
•
14 years ago
Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Runs Smithery, Makes Artefact Cards, Teaches at IED Barcelona
Industry
Design
Website
smithery.com
About
John is the founder of Smithery, a strategic design unit based in London whose work spans many disciplines across four broad territories of strategy, design, culture, and prototyping. Smithery’s work is rooted in the idea that it is better to make things people want than make people want things.
Central to all of this work has been establishing a new form of appropriate design, helping organisations learn to quickly adopt suitable stances through a system of movement, maps, loops and layers. This approach creates compelling projects where both a) the specific innovation and ideas and b) the broader experiences and behaviours can take hold in a company.
Tags
design
marketing
artefact cards
marketing and advertising
making
advertising
social media
brand
media
economics
strategy
innovation
smithery
ux
internet marketing
social
cards
strategic planning
internet
labour economics
advertising agency
marketing analysis
brand management
start up
social web
john v willshire
brainstorming
user experience
planning
technology
social production
social business
metadesign
factory
printer
entrepreneur
social media marketing
labour theory
organizational culture
workshop
learning theories
visual thinking
marketing strategy
brainstorms
user experience design
digital
futures
metamechanics
web design
psychology
flow
3d printing
designer maker
ideas
nike
fieldnotes
american express
google
squared
advertising and marketing
methods and theories
strategic management
service-oriented architecture
gamestorming
information architecture
creativity
design thinking
media planning
communities
information
strategic design
tech
workflow
work
behaviour
food
superheroes
mechanics
content marketing
education and training
dconstruct
office
practice
environment
prototyping
interdisciplinarity
university
stirling
academic
academia
crucible
communications
university of oxford
saïd business school
learning
diana athill
thinking
t.s. eliot
thomas heatherwick
david pye
austin kleon
david weinberger
william s burroughs
mike rohde
richard sennett
hannah arendt
form
playful
play
hyper island
superhero
post-it note
origin story
batman
3m
british
superman
silicon beach
digital strategy
folksyschool
designer
folksy
digital marketing
productivity
knowledge creation
social network
dialogic
dialectic
social media strategy
chipotle
product design
innovation social
tony stark
inspiration
do lectures
business
social marketing
mark earls
future of advertising
wharton school
products and services
sketchnoting
skillswap
bdf2012
bdf
clearleft
idejax
agencies
media agency
music
computer games
ice cube
measurement
research
sid meier
the wire
games
enterprise 20
lego
community
etc
networks
See more