This presentation answers 4 key questions for teams that are working with internet-of-things (IoT) devices or building their own devices: What is IoT? What is not IoT? Why does IoT disappoint? Why does IoT delight?

1. From Disappointing to Delightful:
Building with IoT
Orange Silicon Valley
Mike Vladimer
Co-founder, Orange IoT Studio
@MikeVladimer

2. IoT often disappoints consumers
Internet of Shit
@internetofshit
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3. We’re talking about consumers (B2C use cases)
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4. We’re talking about consumers and how we build for them
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5. Let’s answer these questions
1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
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6. So what is the Internet of Things (IoT)?
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7. So what is the Internet of Things (IoT)?
IoT is
a solution to a
user’s problem.
@MikeVladimer@MikeVladimer

8. And more valuable problems…
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9. And more valuable problems…
Have more valuable solutions
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10. IoT devices don’t live in a bubble
Often there’s an existing solution
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11. In IoT
the devices are clear
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but not the
underlying complexity
Orange Silicon Valley

12. The story of IoT isn’t ground breaking
You’ve heard this story before
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13. Internet of things as an evolution of the internet
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14. 1990s: People access data in limited locations
Evolution : Internet and some things
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15. 2000s: People access data in all locations
Evolution : Internet and more things
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16. 2010s: Devices access data in all locations
Evolution : Internet-of-Things
Ring Video
Doorbell
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17. Example: Navigation
1990s
2000s 2010s
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18. Key characteristics of IoT
Sensors
Connectivity
Computation
User interface
Batteries
Actuators
Hardware components
Software features
Optional components
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19. Sensors monitor what’s happening
Camera
Microphone
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20. Actuators convert data into action
Display
Speakers
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21. Let’s get answers
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1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
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22. From one to many
Conventional vs. IoT
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23. Connectivity
Conventional vs. IoT
August Smart Lock
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24. Updates
Conventional vs. IoT
Tesla
connected car
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25. Data
Conventional vs. IoT
Sporadic and manual Continuous and automatic
Ayda wearable
thermometer
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26. connectivity
data
updates
Example: Thermostat
Nest Learning
Thermostat
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27. From one to many to ecosystems
Conventional vs. IoT
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28. Network effects in the device ecosystem
Kinsa smart thermometer
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29. Network effects in the API ecosystem
APIs
Facial recognition
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30. Smartphones vs IoT

31. We love our phones because we like our apps
We spend lots of cash and effort
Our phones are our most valuable device
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32. IoT devices are different
We like our IoT devices
IoT can’t require lots of cash or effort
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33. Let’s get answers
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1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
@MikeVladimer

34. •This is driven by trends
•IoT fails in specific ways
There’s a herd mentality to IoT-ify
But we're not all going in the right direction
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35. Sensors & actuators are now small & digital
Atlas Scientific pH Probe
littleBits temperature sensor
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36. Components are cheap
commodities
Prices dropped
10x in 10 years
1.3B smartphones and 400M IoT devices were sold in 2014
https://www.idc.com/getdoc.jsp?containerId=prUS40980416
http://globalpurchasing.com/news/iot-sales-grow-29-2015
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37. Microsensors from 2000 to 2014
Accelerometers went from missiles to dog collars
Whistle
Pet Tracker
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38. Lowered physical constraints make it
easy to IoT-ify devices
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39. @MikeVladimer
Lowered economic constraints make it
even easier to IoT-ify devices

40. @MikeVladimer
So lots of devices enter the market
and some are disappointing

41. The basic recipe for IoT
Users with a problem
Status quo solution is mediocre
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42. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Users with a problem
@MikeVladimer

43. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Computation + User Interface
SIMPLIFY
Users with a problem
@MikeVladimer

44. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Computation + User Interface
SIMPLIFY
Users with a problem
Device + API Ecosystems
NETWORK EFFECTS
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45. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
Users with a problem
IoT devices are disappointing when
they break the recipe for IoT
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46. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
1. The problem is not a $100 problem
Six ways IoT devices are disappointing
Users with a problem
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47. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
Six ways IoT devices are disappointing
Users with a problem
Status quo solution is good enough
1. The problem is not a $100 problem
or the current solution is good enough
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48. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
2. Sensors do not gather lots of data
Six ways IoT devices are disappointing
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49. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
3. Connectivity is painful
or not secure
Six ways IoT devices are disappointing
@MikeVladimer

50. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
4. Computation does
not extract insights
Six ways IoT devices are disappointing
@MikeVladimer

51. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
5. UI does not facilitate control and action
Six ways IoT devices are disappointing
@MikeVladimer

52. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
6. There are no network effects
from the device or API ecosystems
Six ways IoT devices are disappointing
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53. Our IoT product
How much does
my piggy bank weigh?
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54. Our IoT product: Jamboni
Jamboni
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55. Our awful IoT product: Jamboni
Weigh your
money
monthly!
Jamboni
$100
ONLY

56. What does the Orange IoT Studio really focus on?
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Long Range
Low cost
Low power
Low data rate
Connectivity

57. Let’s collaborate
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SutroQuickStart Project Food Origins

58. @MikeVladimer
Learn more
Orange IoT Studio .com
Click
here!

59. Let’s get answers
Find a better
picture
1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
@MikeVladimer

60. The IoT solution should be a 10x improvement
" Replace an existing product with
something 10x better or 10x cheaper "
Phil Boyer
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61. Start with a compelling $100+ problem
Users with a problem
Status quo solution is mediocre
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62. Gather lots of data
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63. Connectivity needs to just work
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64. Connectivity needs to just work
Omada IoT Scale
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65. Distill actionable insights from the data
Belli
The smart
pregnancy
companion
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66. Simplify the User Interface
Jawbone
tracker
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67. Simplify the User Interface
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68. Example: Pool water quality
Conventional pool care
About $3,000* over 2 years
*for a pool tech service
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69. @MikeVladimer
Example: Pool water quality

70. Example: Benefit from the device ecosystem
0
15
30
45
60
Sans titre 4
Sans titre 4
0.00
15.00
30.00
45.00
60.00
anomaly detection
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71. Example: Benefit from the API ecosystem
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72. Bonus: Replace a behavior with IoT
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73. Bonus: Replace a behavior with IoT
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74. Bonus: Create new behaviors with an IoT device
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Alexa voice “skills”

75. Bonus: Create new business models with an IoT device
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76. Thanks to these people for already contributing
@Anna_Aflalo • @LuBernard • @Lisa_coh • @PRwithBrains
@FoodyJames • @ravihkurani • @solojon • @sfproductguy
Feedback is welcome
Please keep letting me know your ideas!
@MikeVladimer
Co-Founder, Orange IoT Studio
michael.vladimer@orange.com

77. End.
There's lots of opportunity for IoT to delight
and it won't be disappointing with the right design.
@MikeVladimer
Co-Founder, Orange IoT Studio
michael.vladimer@orange.com

78. @MikeVladimer
Co-Founder, Orange IoT Studio
michael.vladimer@orange.com