Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

In the eye of the storm: focal points for the internet of things

606 views

Published on

Talk given at HERE in Berlin on September 7th 2016.

Published in: Design
  • Be the first to comment

In the eye of the storm: focal points for the internet of things

  1. 1. IN THE EYE OF THE STORM: Focal points for the internet of things. Alexandra Deschamps-Sonsino alex@designswarm.com @iotwatch
  2. 2. About me
  3. 3. Clients
  4. 4. Improved consumer-facing experiences Prototyping well Building tools for others to use Building business practices others can learn from Helping users become literate Streamlined standardisation efforts Community needs
  5. 5. Distractions Definitions Return on investment of prototyping Return on investment of research in the internet of things.
  6. 6. What does it mean to be working in the internet of things now? Contributing to a rich ecosystem of startups, incubators, corporates, government strategies, standards groups, non- profits.
  7. 7. Startups
  8. 8. Incubators
  9. 9. Corporates
  10. 10. Governments
  11. 11. Standards groups AllSeen IPSO Wi-Sun Alliance Open Mobile Alliance DECT Industrial Internet Consortium W3C Thread etc…
  12. 12. Non-profits
  13. 13. Competing interests Competing objectives Criteria ideas of success What does it mean to be working in the internet of things now?
  14. 14. What kind of environment has this ecosystem created? A problem with definitions and principles. What is #iot? How secure does it have to be? How transparent does it have to be?
  15. 15. Some responses 2012
  16. 16. Some responses 2014
  17. 17. Some responses 2015
  18. 18. Some responses 2016
  19. 19. Why are you prototyping? Phonebloks, 2013-2016. Fairphone, 2013-now.
  20. 20. Why are you prototyping? Nivea Smartband 2014 Nivea Kinder Suchband 2016
  21. 21. Why are you researching? Knowing your history. Try not to make the outcomes internal only unless you are IP driven. Consider the power of spinning things off or working across teams. But be clear about what you expect to achieve by making it public. Partners? Customers?
  22. 22. Improved consumer-facing experiences Prototyping well Building business practices others can learn from Helping users become literate Streamlined standardisation efforts Community needs
  23. 23. Improved consumer-facing experiences Give people an opportunity to experience before buying. Pop-up shops, museums, consumer tradeshows (not tech) are all easy mechanisms to test new ideas, not only market them. Innovation processes can also be used as marketing activities.
  24. 24. Prototype well
  25. 25. Prototype well Build a prototype expecting a non-technical person to maintain them. Try to bring in as much of the technical expertise as you can. If you prototype with pen and paper, document each step. Document conclusions well and make them understandable to someone outside the organisation.
  26. 26. Build business processes as you go
  27. 27. Build business processes as you go Document your development and reporting process, the rhetoric behind each prototyping activities. Always return to this. You may be informing new stakeholders or guests all the time. Expect everyone to be able to describe what the whole department is up to at any point.
  28. 28. Partner with unexpected collaborators, design students, sociology departments, makerspaces, hackspaces. Grow your circle of ‘care’. Invite people to see your work often. Develop funded collaboration streams. Build business processes as you go
  29. 29. Help users become literate Policy will come in place at some point. Don’t wait for that to happen.
  30. 30. Help users become literate before industry tells you how to.
  31. 31. In conclusion. Actively take part in the community. Actively engage with partners. Document everything. Actively help your consumers make the next step whatever it might be.
  32. 32. Vielen Dank Alexandra Deschamps-Sonsino alex@designswarm.com @iotwatch

×