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Acting outside the box

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Talk given at Collaborate Bristol in November 2016.

Published in: Design
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Acting outside the box

  1. 1. Acting outside the design box. Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
  2. 2. This is not a talk. This is an invitation to act.
  3. 3. Good Night Lamp London internet of things meetup Consultancy
  4. 4. 2016: a year to remember. Remember what?
  5. 5. The noise of time.
  6. 6. How to turn an event into a discussion into a community action into results.
  7. 7. How to turn an event into a discussion into a community action into results in design.
  8. 8. How to turn an event into a discussion into a community action into results in business.
  9. 9. How to turn an event into a discussion into a community action into results in cities and our countryside.
  10. 10. How to turn an event into a discussion into a community action into results in society.
  11. 11. To design should be about action.
  12. 12. To design should be about action while being aware of the consequences.
  13. 13. To design should be about action while being aware of the consequences on society.
  14. 14. To design should be about action while being able to identify the hypocrisy of our time.
  15. 15. 1950s bedsit 2016 co-living space ‘The Collective’
  16. 16. Poverty was described as spending over 50% of your income on rent.
  17. 17. Not every act of design has a capitalist impact.
  18. 18. But every act of design has a social impact.
  19. 19. Stewart Brand
  20. 20. The Eames
  21. 21. Buckminster Fuller
  22. 22. Tibor Kalman
  23. 23. Design is not a race it’s a marathon.
  24. 24. Design is not a race it’s a marathon with your hands tied behind your back (sometimes).
  25. 25. ‘Why is it so hard to design a website for government’
  26. 26. Why is it so hard to work with government
  27. 27. But sometimes there’s a downward slope to the marathon.
  28. 28. Companies that need help and have very little funding.
  29. 29. Companies that need help and have very little funding and may never raise very much.
  30. 30. Companies that need help and have very little funding and may never raise very much But are incredible.
  31. 31. Companies that need help and have very little funding and may never raise very much But are incredible and local!
  32. 32. Air Quality Egg
  33. 33. Farmbot.io
  34. 34. opensourceecology.org
  35. 35. Gamaya
  36. 36. Why isn’t design core to these companies development?
  37. 37. 99 problems.
  38. 38. I.P. Legal Product design Hardware design Embedded software Connectivity issues Middleware APIs User Experience Prototyping Certification Financing Sales & Marketing Manufacturing Assembly Distribution Returns
  39. 39. Some of which relates to design
  40. 40. I.P. Legal Product design Hardware design Embedded software Connectivity issues Middleware APIs User Experience Prototyping Certification Financing Sales & Marketing Manufacturing Assembly Distribution Returns
  41. 41. So design is out of action until it’s too late.
  42. 42. How do you change the role of design?
  43. 43. By showing up but also…
  44. 44. Build meaningful collaborative projects with no clients.
  45. 45. thegoodhome.org
  46. 46. Build communities with no ROI.
  47. 47. Iot.london
  48. 48. Build ideas that are free to use and open to collaboration.
  49. 49. madenearyou.org
  50. 50. Only then can you act outside of the design box.
  51. 51. Good luck. designswarm.com goodnightlamp.com iot.london thegoodhome.org madenearyou.org Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com

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