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Gonzo products


Published on

Talk given at Future Everything 2014 on April 1st 2014.

Published in: Design

Gonzo products

  1. 1. Gonzo products the strange impact of crowdfunding in the internet of things. @iotwatch / @GNLteam
  2. 2. CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  3. 3. When we embed connectivity in everyday objects. What happens when those objects are designed with an understanding of the affordances of the web. What is the internet of things?
  4. 4. Defensive innovation
  5. 5. Careful innovation
  6. 6. Gonzo innovation
  7. 7. A product designed without claims of being realistically produced or on budget. What is a Gonzo product?
  8. 8. Starts on crowdfunding site Low goal Pivoting every 6 months “Lean” What is a Gonzo product?
  9. 9. Air quality Egg
  10. 10. Green Goose products
  11. 11. Seed / Grants Incubators Crowdfunding VCs Angels Exit What you actually need 0 50K 100K 500K 1M Raising money
  12. 12. 0 50K 100K 500K 1M Once in a blue moon Crowdfunding
  13. 13. 0 50K 100K 500K 1M Which really means Crowdfunding
  14. 14. Seed / Grants Crowdfunding VCs Angels You no longer own your company 0 5 10 20 50 Incubators Ownership %age owned by founders
  15. 15. Botanicalls, 2009
  16. 16. Easybloom, Parrot, Koubachi, Moistly
  17. 17. Japan Geiger Maps, 2012
  18. 18. A product people buy, use, eventually discard. A product that has defensible IP. A product you know how to make after years of tweaking. A real MVP is
  19. 19. Crowdfunding is a terrible replacement for real investment. Fill the knowledge gap between large corporations & startups. Treat projects & businesses differently. Investors shouldn’t be in the driving seat, customers should.
  20. 20. Gonzo products the strange role of crowdfunding in the internet of things. @iotwatch / @GNLteam