2. INTRODUCTION
The COVID-19 pandemic has had a significant
impact on the fashion industry, as people’s
needs and preferences have shifted due to the
lockdowns, social distancing, and health
concerns. Some of the major changes in
fashion trends before and after Covid are:
3. Active Lifestyle
The rise of loungewear and
activewear, People spent more time at
home, they opted for more comfortable
and casual clothes, such as sweatpants,
joggers, hoodies, leggings, and sneakers.
Brands like Athletics, Yoga, and many
more saw an increase in sales of these
categories.
4. Face Mask Fashion
The adoption of face masks as a
fashion accessory, Face masks became
an essential item to prevent the spread of
the virus, but they also became a way to
express one’s personality, style, and
creativity. People started to wear masks
with different colors, patterns, prints, and
logos, and some brands even launched
their own collections of fashionable masks.
5. Comfortable Fashion
Comfort is the new vogue, As
work from home is being the new
normal, people are opting for
comfortable, breezy and denim wears.
Keeping the style quotient in mind.
The trend has shifted to the early
’70s. The era where fashion was based
on freedom and expression rather
than on-trend styling. These trends
are making a strong comeback. There
is a certain sense of nostalgia in the
current style statement.
6. Baggy Clothing
Baggy Clothing is the new
Comfort, Due to Lockdown in Covid-
19, People shifted to wearing
comfortable clothing & and what is
more comfortable than a loose fitted
oversized garment while sitting and
resting at home. Therefore, People
started wearing oversized T-shirts,
Pants and Garments which turns into a
new fashion nowadays.
