IOT London Meetup Master Classes for investors
Connected Magazine Know-Cards
We are building a grass-roots revolution in the
way we interact with the built environment.
We need to be ready to see things we
previously chose to ignore.
We will need to change the way we do
business and interact with customers.
Are consumers ready for this?
Access to cheap credit, mass production in
Asia & mostly free internet services has
lowered consumer expectations around the
price of every day objects.
Connected everyday objects will suffer from
This revolution is full of opportunity
• New ideas and companies to acquire
• New vendors to work with
• New investment opportunities
The economic downturn has been good for #iot
• Freelance electronics engineers are more
• Smaller design firms are doing interesting things
• Small amounts of investment can go a long way.
Recognise that a product might not be the answer.
The internet of things changes how we do business
Giving a consumer access to his data for the life of
his ownership of a product
Hosting that data beyond the company’s life
Exposing the data roots and third party
And how we treat our customers
Knowing every time a customer stops using your
product and leaves in a drawer.
Maintaining a direct relationship with your
customer for the life of the product (10+ years)
Being responsible for its ultimate disposal &
So what can I do now?
• Explore new ideas internally with small
prototypes first before reaching out to large
vendors. Buy some Arduino kits.
• Expose yourself to what’s happening, hire
creative technologists, read postscapes.com
• Grow a local meetup.
Everyware, Adam Greenfield
Smart things, Bruce Sterling
Designing the Internet of things, Adrian McEwen
UX for Connected Products, Claire Rowland
Recognise the complex relationships that
people have with the built environment.
Design for incremental changes in behaviour
and long lasting relationships.
Consider new ownership models (design for
disassembly & second hand markets).
Because ultimately we cannot completely design out