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MCE^3 - Ricardo Brito - New Design Mindset

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Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business and technology.

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MCE^3 - Ricardo Brito - New Design Mindset

  1. 1. A NEW DESIGN MINDSET RICARDO BRITO @toastedric @futurice
  2. 2. RICARDO BRITO Service & UX Designer
  3. 3. @futurice
  4. 4. @thethingcast soundcloud.com/thethingcast
  5. 5. IoT Service Kit @iotservicekit iotservicekit.com
  6. 6. BUILDERS
 INNOVATORS
 CHANGE AGENTS • Founded in 2000 • 200+ employees from 18 countries • 8th year in a row profitable growth • YOY growth 30%
  7. 7. From the first email sent in 1971, to controlling your home from your mobile, it has been a fast ride. @
  8. 8. • Internet • TV • Email • Radio The Web Evolution • Instant Messaging • Social Networks • Widgets • Virtual Worlds • Gesture Control • Smart Advertising • Gaming • Cloud Computing • Hyperlocality • Augmented reality • Wearable technology • Total Immersion • Telepathy • Neuro-Web Interfaces • Human 2.0 Web of Content Attention Web of Communication Empowerment Web of Context Immersion Web of Things Connectivity Web of Thoughts Extension YOU ARE HERE Source: Trendone
  9. 9. Web of Content Attention • Internet
 • TV
 • Email
 • Radio First Emails Sent by Ray Tomlinson, 1971
  10. 10. Web of Communication Empowerment • Instant Messaging
 • Social Networks
 • Widgets mIRC, Internet Relay Chat, created in 1995
  11. 11. Web of Context Immersion • Virtual Worlds • Gesture Control
 • Smart Advertising • Gaming 
 Second Life, 2013
  12. 12. Web of Things Connectivity • Cloud Computing • Hyperlocality
 • Augmented reality • Wearable Technology 
 Nest, 2015
  13. 13. Web of Thoughts Extension • Human 2.0 • Telepathy
 • Neuro-Web Interfaces • Total Immersion 
 LUCY, 2014
  14. 14. Emotional Physical Wireless
  15. 15. THE INTERNET HAS CHANGED, SO HAVE OUR WAYS OF WORK.
  16. 16. DESIGNER’S ROLE IS CHANGING
  17. 17. DESIGNING THE DIGITAL TRANSFORMATION
  18. 18. WE ARE NOT PUSHING PIXELS ANYMORE
  19. 19. OR CREATING OFFLINE PRODUCTS
  20. 20. AS DESIGNERS WE ARE BUILDING A NEW RANGE OF EXPERIENCES
  21. 21. AIFOR A NEW BREED OF MEDIA
  22. 22. HELPING BUSINESSES TRANSFORM IN THE ERA OF CONNECTED SERVICES
  23. 23. DESIGNING FOR THE DIGITAL ECOSYSTEM MEANS COLLABORATION DESIGN BIZ TECH
  24. 24. TECH BUSINESS DESIGN
  25. 25. Our toolbox
  26. 26. SERVICE VISION MVP TO LAUNCH SERVICE VISION SPRINT TEAM: Business / Technology Design / End-Users BUSINESS IDEA LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING Days to Weeks FINDING PRODUCT MARKET FIT Weeks to Months SCALING & TWEAKING Months to Years NEW IDEAS Improve NEW IDEAS Improve Improve NEW IDEAS
  27. 27. SERVICE VISION MVP TO LAUNCH SERVICE VISION SPRINT TEAM: Business / Technology Design / End-Users BUSINESS IDEA LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING Days to Weeks FINDING PRODUCT MARKET FIT Weeks to Months SCALING & TWEAKING Months to Years NEW IDEAS Improve NEW IDEAS Improve Improve NEW IDEAS
  28. 28. MAKING THE MAGIC HAPPEN IS HARD
  29. 29. WE ARE CHANGE AGENTS
  30. 30. Without knowing our users, co-create and deliver value?
  31. 31. WE ARE OFTEN EMPATHETIC WITH OUR USERS, BUT FORGET TO BE WITH OUR TEAMS
  32. 32. ERIK // Developer
  33. 33. LUCIA // Android Developer
  34. 34. MIXA RICARDO APERTER PESCOCO MICHAEL // Front-End Developer
  35. 35. GET COMFORTABLE WITH TECHNOLOGY
  36. 36. IMAGES OF VR, AI, VOICE
  37. 37. PAUL LOOKING WORRIED RICARDO LOOKING DREAMY
  38. 38. Tech Specs Function Guiding Questions
  39. 39. IoT Service Kit
  40. 40. VIDEO
  41. 41. DESIGN ADVOCATE BRING YOUR MATES TO YOUR DESIGN THING
  42. 42. IS NOT A BAD THING MONEY
  43. 43. IDEAS ARE CHEAP
  44. 44. YOU CAN’T GENERATE VALUE BY YOURSELF
  45. 45. DO I NEED TO LEARN EXCEL NOW?!
  46. 46. THE FUTURE OF DIGITAL SERVICES DEMANDS BREAKING THE SILOS
  47. 47. CHANGING A LEADERSHIP MODEL IS HARD. USING NEW WAYS OF WORKING IS EASY.
  48. 48. Empathy Tools Inclusion Impact
  49. 49. IT’S NOT GOING TO BE REALLYYY EASY, BUT IT’S IMPORTANT.
  50. 50. ENABLER OF VALUE CREATION
  51. 51. THANK YOU! @toastedric @futurice

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