Consumer products & start-ups Hopefully more exciting products ChangesUnderstanding In the marketthe idea Corporate &telco interest 2000 2007 2012
The impact on productdevelopmentThe traditional model of r&d
We should Let me ask Let’s havemake the design a meetingAx1 >> department >>Ok send the Hmm, that’s Let’s havespecs to the not really what a meetingengineering >> we asked for >> & establishdepartment. requirementsLet’s email Let’s get this That just costthem a >> prototyped with >> €25Kdocument the CNC machine
I want I spend Look atto makeAx1 >> Google >> £12 at ShapewaysI make a I post it on I link toprototype >> my blog >> it on TwitterI put it on I get 300K NowKickstarter >> from 300 >> people what?
New ways of making &designingFab Labs, RepRap&Makerbots are more ubiquitousLess thank 1K is still expensive & difficultPrototype to pre-production is still the domain of the elite.New product designers are needed to bridge the gap.Electronics engineering will become a fashionable freelance role.
New ways of makingmoney.Crowd funding is a great way to prove a marketBut will angels and VCs follow?We have to believe in niche products again.We have to move beyond the geek communities.
Lets build castles inthe clouds!Paying attention to usersMoving beyond screensBeing bold & crazyCreating appetite on the marketCreate a case for investors