Clouds &castlesThoughts on the economic conditions forthe development of the internet of things.
AboutProduct / Interaction designWorked in web servicesWorked for web startupsCo-founded Tinker LondonRun an iot consultan...
Internet ofthings?Letting the internet & technologychange our relationship to the physicalworld through complex interactio...
PRE-2007r&D budgets available                        PlatformsConsumer                   MarketProducts
POST-2007Digitalised solutions                        Platforms             Consumer             Products                 ...
Twitter
iPhone
Arduino
CATaLog
Botanicalls
Kickbee
Baker Tweet
Nokia + Arduino
“Coming soon”
NowA focus on platforms                       Platforms          Consumer          Products                               ...
PLATFORMSWeb platformsMobile platformsHardware platforms
NowA slow return to products                            Platforms           Consumer           Products                   ...
Good Night Lamp
Consumer products                & start-ups                                                    Hopefully more            ...
The impact on productdevelopmentThe traditional model of r&d
We should           Let me ask             Let’s havemake                the design             a meetingAx1              ...
Productdevelopmentnow.
I want                                 I spend                   Look atto makeAx1              >>   Google         >>   £...
New ways of making &designingFab Labs, RepRap&Makerbots are more ubiquitousLess thank 1K is still expensive & difficultPro...
New ways of makingmoney.Crowd funding is a great way to prove a marketBut will angels and VCs follow?We have to believe in...
Lets build castles inthe clouds!Paying attention to usersMoving beyond screensBeing bold & crazyCreating appetite on the m...
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
Clouds & Castles: thoughts on the economic climate for iot
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Clouds & Castles: thoughts on the economic climate for iot

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Talk given at JCI in Tallinn on March 31st 2012.

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Clouds & Castles: thoughts on the economic climate for iot

  1. 1. Clouds &castlesThoughts on the economic conditions forthe development of the internet of things.
  2. 2. AboutProduct / Interaction designWorked in web servicesWorked for web startupsCo-founded Tinker LondonRun an iot consultancyFounder of product startupGood Night Lamp@iotwatch
  3. 3. Internet ofthings?Letting the internet & technologychange our relationship to the physicalworld through complex interactions.
  4. 4. PRE-2007r&D budgets available PlatformsConsumer MarketProducts
  5. 5. POST-2007Digitalised solutions Platforms Consumer Products Market
  6. 6. Twitter
  7. 7. iPhone
  8. 8. Arduino
  9. 9. CATaLog
  10. 10. Botanicalls
  11. 11. Kickbee
  12. 12. Baker Tweet
  13. 13. Nokia + Arduino
  14. 14. “Coming soon”
  15. 15. NowA focus on platforms Platforms Consumer Products Market
  16. 16. PLATFORMSWeb platformsMobile platformsHardware platforms
  17. 17. NowA slow return to products Platforms Consumer Products Market
  18. 18. Good Night Lamp
  19. 19. Consumer products & start-ups Hopefully more exciting products ChangesUnderstanding In the marketthe idea Corporate &telco interest 2000 2007 2012
  20. 20. The impact on productdevelopmentThe traditional model of r&d
  21. 21. We should Let me ask Let’s havemake the design a meetingAx1 >> department >>Ok send the Hmm, that’s Let’s havespecs to the not really what a meetingengineering >> we asked for >> & establishdepartment. requirementsLet’s email Let’s get this That just costthem a >> prototyped with >> €25Kdocument the CNC machine
  22. 22. Productdevelopmentnow.
  23. 23. I want I spend Look atto makeAx1 >> Google >> £12 at ShapewaysI make a I post it on I link toprototype >> my blog >> it on TwitterI put it on I get 300K NowKickstarter >> from 300 >> people what?
  24. 24. New ways of making &designingFab Labs, RepRap&Makerbots are more ubiquitousLess thank 1K is still expensive & difficultPrototype to pre-production is still the domain of the elite.New product designers are needed to bridge the gap.Electronics engineering will become a fashionable freelance role.
  25. 25. New ways of makingmoney.Crowd funding is a great way to prove a marketBut will angels and VCs follow?We have to believe in niche products again.We have to move beyond the geek communities.
  26. 26. Lets build castles inthe clouds!Paying attention to usersMoving beyond screensBeing bold & crazyCreating appetite on the marketCreate a case for investors

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