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A CASE STUDY 
OF TECHNOLOGY 
GROWTH 
WARNING: This is a sample document created and is not an 
official document of London & Partners. Sources not included.
OUR MISSION: 
MAKE LONDON 
A WORLD CLASS TECH HUB
3 
A clear mission by the 
British Government 
Right now, Silicon Valley is the leading place in the world 
for high-tech growth and innovation. But there’s no reason 
why it has to be so predominant.… 
! 
Here’s our vision for East London tech city - 
a hub that stretches from Shoreditch and Old Street to the 
Olympic Park. 
! 
This is what local businesses are saying they need. What 
part can you play in making it happen?” I have to say: the 
response has been overwhelming. 
! 
— David Cameron, PM, 2012
The TechCity Initiative 
By 2024! 
Set to create £12 billion of economic activity & 
46,000 new jobs over the next 10 years from today 
• Initiative started in 2010 
• Aimed at putting London as a central focal point for Technology 
• Government Appointed Eric van der Kleij to head up the 
initiative 
• Created three key initiatives: 
• Future Fifty Program for the top 50 companies 
• Tech City Cluster Alliance to connect with the rest of the 
UK 
• £1m Launchpad Competition 
• Supported by Financial Drivers including SEIS, EIS and R&D 
tax breaks 
• Corporation Tax is the lowest of the G7 and the G20 
• Partnered with key universities including Oxford and Cambridge 
Timeline of Success 
2010! 
TechCity 
Started 
June 2014! 
London 
Technology week! 
a series of more 
than 200 events 
taking place across 
the capital. 
2011! 
Interactive Map 
of TechCity 
Sept 2011! 
Google sets up 
in Silicon Roundabout 
End of 2010! 
85 Tech 
Companies 
End of 2011! 
200 Tech 
Companies 
Jan 2011! 
CISCO sets up 
in Silicon Roundabout 
Sept 2014! 
200 Companies! 
Sign to stay in 
London 
4 
2013! 
53% of FinTech 
funded were in UK 
4 Prime Locations 
Clerkenwell | Shoreditch | Whitechapel | Canary Wharf
Competitive Models 
TechCity is under global pressure to perform 
Silicon Valley 
California, USA 
5 
Berlin 
Germany 
Silicon Alley 
New York, USA 
Berlin has been the most talked-about 
(and talked-up) startup hub in Europe for 
several years. Successful exits incl.: 
Jamba in 2004 ($273 million/£180 
million), Brands4Friends (€150 million/ 
£129 million) are evidence that Berlin can 
deliver. 
New York City’s ‘Silicon Alley’ is the 
digital hub that looks and feels closest to 
In- ner East London. Silicon Alley was 
originally a well-defined corridor in lower 
Manhattan along Broadway, from the 
Flatiron District up to SoHo; as in 
Silicon Valley is the world’s leading, and 
best-known high-tech region. It is a city-region 
running the length of the Santa 
Clara Valley in the Southern San 
Francisco Bay Area, from San Jose in the 
South to parts of San Francisco in the 
North (Joint Venture Silicon Valley, 2012). 
With companies like 3M, AMD, Apple, 
AT&T, Dell, Evernote, Facebook, Google, 
HP, IBM, Intel, Nvidia, and PayPal 
inhabiting the city, Austin is also known 
as the Silicon Hills. 
Silicon Hills London, 
Austin TX, USA 
Other models include Cap Digital (Paris), Santiago, Multi-Media Super Corridor (Malyasia), Tel Avi & Silicon Wadi
Success Factors 
Key drivers which helped 
create TechCity 
6 
Access to Finance 
Government funds & 
finance incentives make up 
the bulk of support 
The Patent Box Scheme 
Lowering Corporation Tax to 10% on profits from the development and 
exploitation of patents. 
SEIS & EIS Schemes Provides 50% and 30% respectively income tax 
relief for UK taxpayers investing in qualifying startups 
VC & Angels 
Offering VCs and Angels the ability to invest into startups with minimal 
risk and high potential exits creates a favourable financial market. 
Access to Talent 
Government support, top 
universities and access to 
Europe 
Visas 
Increasing the ease of Tier 1 & 2 visas has helped significantly to bring 
in top talent from across the world.! 
Access to top universities 
Oxford, Cambridge, LSE, LBS are all within reach of London making it a 
prime spot for bright minds of the future. 
Doorstep to Europe 
Europe is accessible in 1-2hours, enabling an influx of skilled talent to 
joint Tech City startups. 
Access to Entrepreneurs 
A clear strategy supports 
bright ideas from creative 
and driven individuals 
Entrepreneurs 
Attracting top entrepreneurs and fostering the right 
environment to utilise all these key drivers is critical to the 
success of TechCity as a whole. 
The Creative Hub 
London has always been a central creative melting pot of 
talent and creativity. Advertising, Film, Games and Music all 
come from London’s hub. 
Access to London 
Location, Location, 
Location - The right place 
to focus technology 
Easy Transport Access 
Offices are within walking distance; bike, bus and tube all connect 
TechCity to the rest of London.! 
High Speed Internet 
The UK Government is spending £853m on super high speed broadband 
to connect TechCity. Intel also gave access to super computers for 
startups and businesses alike. 
CoWorking Spaces 
Cheap office space with great amenities help positive work environments 
Executed Strategy 
A clear strategy was established from a 
single mission to tackle key issues and 
leverage London’s unique strengths to 
build a world class TechCity
Financial Capital for Tech 
Government schemes 
empower London to 
establish new businesses 
7 
The UK Government has fostered a financial 
environment which heavily favours entrepreneurs and 
investors alike to facilitate the establishment of startups 
and businesses. 
The result is a series of financial mechanisms which 
have been critical to the success of Tech City. 
The rate of R&D tax credit for companies with fewer than 
500 employees has been increased to 225% 
The Patent Box Scheme 
Lowering Corporation Tax to 10% on profits from the 
development and exploitation of patents and certain 
other intellectual property in the UK has been introduced 
The Seed Enterprise Investment Scheme (SEIS) 
Provides 50% income tax relief for UK taxpayers 
investing in qualifying startups for the first £100,000 
seed investment 
The Enterprise Investment Scheme (EIS) 
Offering 30% income tax relief for private investors – 
bringing the scheme in line with the relief available in 
contributions into venture capital trusts 
From Seed to Exit 
Numerous funds and 
Ventures ensure a steady 
flow of new Startups 
Leading ventures and investment firms have setup UK 
based funds to ensure a long term capital market. 
The financial support of London’s Finance Sector only 
facilitates deal flow, a key factor in London’s success. 
Investment Facilities include! 
• Venture Arms 
• Microsoft Ventures 
• Google Ventures 
• Accell Partners 
• MMC Ventures 
• DN Capital 
• Index Ventures 
• Balderton Capital 
44% of the TechCity Pulse survey result aim to 
grow their business by 100% in the next 12 months 
£1b 
Invested in 2014 
30% since 2013
Brains & Brawn 
Attracting the right talent is key 
8 
London attracts the best of the best in a number of fields. As a 
hub of international and local talent, it connects entrepreneurs, 
creatives, finance, law and services together in one location. 
! 
Entrepreneurs 
From stars such as Michael acton Smith to Paulina Bosec, 
everyone is flocking to TechCity. The conditions for 
entrepreneurship in the UK are optimum: a recent Nectar survey 
found that 80% of young people in Britain now say they would like 
to start their own business in the next five years. 
! 
Jobs Jobs Jobs! 
With already 15,091 employees merely in the top 50 tech city companies, 
Tech City is set to boom in 2014. Over 46,000 new jobs will be created the 
next 10 years making London TechCity one of the best places for future 
talent 
! 
University Support! 
Recent research supported by Bloomberg suggests the tech and 
information sector in London, Southeast and East England – 
including Oxford and Cambridge – is growing faster than that of 
California.
Accelerators & CoWorking 
London features some of the best Accelerators and CoWorking 
spaces any city could image. 
! 
Planting the Seed! 
From seed funding to later stages, Accelerator programs make up 
some of London’s best assets in delivering new jobs, businesses 
and growth potential year on year. 
! 
Multiple programs fun, with specific areas of expertise such as 
L39’s Fin Tech speciality or Collider’s Marketing & Ad Tech focus. 
London has it all and provides the incubating space to empower 
young minds to develop the technologies of tomorrow supported 
by a free flowing market with the right environment to flourish. 
! 
Sharing is Caring! 
Featuring over 65+ CoWorking Spaces, London remains one of 
the easiest and cheapest office space to rent for startups. 
! 
It can host over 72,000+ seats, with office space, Skype booths, 
great connections and leading startups such as last.fm, dibbz, 
Facebook, Google, Cisco, Intel, SongKick, King, Mind Candy.! 
! 
Not forgetting the great amount of events and networking that only 
help to foster a strong community of knowledge sharing and 
collaboration. 
9
Backed by London’s official 
promotional company 
London & Partners is the official 
promotional company for London. Our 
specialist business network can help you: 
! 
• Create a powerful business case for 
expanding to London 
• Find the best location 
• Recruit the right people 
• Create the perfect office 
• Build a network of partners 
• Enjoy London life
Who We Are 
Market opportunity + 
Ease of doing business + 
Rich and diverse ecosystem 
= Mission: Accomplished
12 
Your TechCity Model
13 
1 2 3 4 5 6 
Government 
Drivers 
Financial 
Drivers 
Knowledge 
Drivers 
Human 
Drivers 
Infrastructure 
Drivers 
Agile 
Drivers 
๏ Develop 
University Ties 
๏ Cross Industry 
Projects 
๏ Deregulation of 
Visa Application 
for Skilled Workers 
๏ Initiative Strategy 
๏ Scenario Planning 
๏ Policy 
Development 
๏ Committee 
Searching 
๏ Location Scouting 
L&P’s key steps for your own TechCity 
Key drivers form the pillars of a strong foundation for your TechCity 
๏ Flexible Policy 
Reviews 
๏ Competitive 
research lead by 
L&P 
๏ Regular Review of 
TechCity 
๏ Access to 
International & 
Local Transport 
๏ Cheap Office 
Space 
๏ CoWorking Space 
๏ Proximity to 
Capitals 
๏ Access To 
Connectivity 
๏ Drive uptake of 
talent 
๏ Job fairs 
๏ Support local 
initiatives 
(Ex: Silicon 
DrinkAbout) 
๏ University 
Collaborations 
๏ Tax Credit 
Proposals 
๏ R&D Credit 
Proposals 
๏ Invite High Net 
Worth 
Individuals 
(HNWIs 
๏ Specialist 
Brank Divisions
14 
Join the future with 
London & Partners
business@londonandpartners.com 
+44 (0)20 7234 5800 
www.invest.london 
@londonpartner

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Tech City: How London became a tech power hub

  • 1. A CASE STUDY OF TECHNOLOGY GROWTH WARNING: This is a sample document created and is not an official document of London & Partners. Sources not included.
  • 2. OUR MISSION: MAKE LONDON A WORLD CLASS TECH HUB
  • 3. 3 A clear mission by the British Government Right now, Silicon Valley is the leading place in the world for high-tech growth and innovation. But there’s no reason why it has to be so predominant.… ! Here’s our vision for East London tech city - a hub that stretches from Shoreditch and Old Street to the Olympic Park. ! This is what local businesses are saying they need. What part can you play in making it happen?” I have to say: the response has been overwhelming. ! — David Cameron, PM, 2012
  • 4. The TechCity Initiative By 2024! Set to create £12 billion of economic activity & 46,000 new jobs over the next 10 years from today • Initiative started in 2010 • Aimed at putting London as a central focal point for Technology • Government Appointed Eric van der Kleij to head up the initiative • Created three key initiatives: • Future Fifty Program for the top 50 companies • Tech City Cluster Alliance to connect with the rest of the UK • £1m Launchpad Competition • Supported by Financial Drivers including SEIS, EIS and R&D tax breaks • Corporation Tax is the lowest of the G7 and the G20 • Partnered with key universities including Oxford and Cambridge Timeline of Success 2010! TechCity Started June 2014! London Technology week! a series of more than 200 events taking place across the capital. 2011! Interactive Map of TechCity Sept 2011! Google sets up in Silicon Roundabout End of 2010! 85 Tech Companies End of 2011! 200 Tech Companies Jan 2011! CISCO sets up in Silicon Roundabout Sept 2014! 200 Companies! Sign to stay in London 4 2013! 53% of FinTech funded were in UK 4 Prime Locations Clerkenwell | Shoreditch | Whitechapel | Canary Wharf
  • 5. Competitive Models TechCity is under global pressure to perform Silicon Valley California, USA 5 Berlin Germany Silicon Alley New York, USA Berlin has been the most talked-about (and talked-up) startup hub in Europe for several years. Successful exits incl.: Jamba in 2004 ($273 million/£180 million), Brands4Friends (€150 million/ £129 million) are evidence that Berlin can deliver. New York City’s ‘Silicon Alley’ is the digital hub that looks and feels closest to In- ner East London. Silicon Alley was originally a well-defined corridor in lower Manhattan along Broadway, from the Flatiron District up to SoHo; as in Silicon Valley is the world’s leading, and best-known high-tech region. It is a city-region running the length of the Santa Clara Valley in the Southern San Francisco Bay Area, from San Jose in the South to parts of San Francisco in the North (Joint Venture Silicon Valley, 2012). With companies like 3M, AMD, Apple, AT&T, Dell, Evernote, Facebook, Google, HP, IBM, Intel, Nvidia, and PayPal inhabiting the city, Austin is also known as the Silicon Hills. Silicon Hills London, Austin TX, USA Other models include Cap Digital (Paris), Santiago, Multi-Media Super Corridor (Malyasia), Tel Avi & Silicon Wadi
  • 6. Success Factors Key drivers which helped create TechCity 6 Access to Finance Government funds & finance incentives make up the bulk of support The Patent Box Scheme Lowering Corporation Tax to 10% on profits from the development and exploitation of patents. SEIS & EIS Schemes Provides 50% and 30% respectively income tax relief for UK taxpayers investing in qualifying startups VC & Angels Offering VCs and Angels the ability to invest into startups with minimal risk and high potential exits creates a favourable financial market. Access to Talent Government support, top universities and access to Europe Visas Increasing the ease of Tier 1 & 2 visas has helped significantly to bring in top talent from across the world.! Access to top universities Oxford, Cambridge, LSE, LBS are all within reach of London making it a prime spot for bright minds of the future. Doorstep to Europe Europe is accessible in 1-2hours, enabling an influx of skilled talent to joint Tech City startups. Access to Entrepreneurs A clear strategy supports bright ideas from creative and driven individuals Entrepreneurs Attracting top entrepreneurs and fostering the right environment to utilise all these key drivers is critical to the success of TechCity as a whole. The Creative Hub London has always been a central creative melting pot of talent and creativity. Advertising, Film, Games and Music all come from London’s hub. Access to London Location, Location, Location - The right place to focus technology Easy Transport Access Offices are within walking distance; bike, bus and tube all connect TechCity to the rest of London.! High Speed Internet The UK Government is spending £853m on super high speed broadband to connect TechCity. Intel also gave access to super computers for startups and businesses alike. CoWorking Spaces Cheap office space with great amenities help positive work environments Executed Strategy A clear strategy was established from a single mission to tackle key issues and leverage London’s unique strengths to build a world class TechCity
  • 7. Financial Capital for Tech Government schemes empower London to establish new businesses 7 The UK Government has fostered a financial environment which heavily favours entrepreneurs and investors alike to facilitate the establishment of startups and businesses. The result is a series of financial mechanisms which have been critical to the success of Tech City. The rate of R&D tax credit for companies with fewer than 500 employees has been increased to 225% The Patent Box Scheme Lowering Corporation Tax to 10% on profits from the development and exploitation of patents and certain other intellectual property in the UK has been introduced The Seed Enterprise Investment Scheme (SEIS) Provides 50% income tax relief for UK taxpayers investing in qualifying startups for the first £100,000 seed investment The Enterprise Investment Scheme (EIS) Offering 30% income tax relief for private investors – bringing the scheme in line with the relief available in contributions into venture capital trusts From Seed to Exit Numerous funds and Ventures ensure a steady flow of new Startups Leading ventures and investment firms have setup UK based funds to ensure a long term capital market. The financial support of London’s Finance Sector only facilitates deal flow, a key factor in London’s success. Investment Facilities include! • Venture Arms • Microsoft Ventures • Google Ventures • Accell Partners • MMC Ventures • DN Capital • Index Ventures • Balderton Capital 44% of the TechCity Pulse survey result aim to grow their business by 100% in the next 12 months £1b Invested in 2014 30% since 2013
  • 8. Brains & Brawn Attracting the right talent is key 8 London attracts the best of the best in a number of fields. As a hub of international and local talent, it connects entrepreneurs, creatives, finance, law and services together in one location. ! Entrepreneurs From stars such as Michael acton Smith to Paulina Bosec, everyone is flocking to TechCity. The conditions for entrepreneurship in the UK are optimum: a recent Nectar survey found that 80% of young people in Britain now say they would like to start their own business in the next five years. ! Jobs Jobs Jobs! With already 15,091 employees merely in the top 50 tech city companies, Tech City is set to boom in 2014. Over 46,000 new jobs will be created the next 10 years making London TechCity one of the best places for future talent ! University Support! Recent research supported by Bloomberg suggests the tech and information sector in London, Southeast and East England – including Oxford and Cambridge – is growing faster than that of California.
  • 9. Accelerators & CoWorking London features some of the best Accelerators and CoWorking spaces any city could image. ! Planting the Seed! From seed funding to later stages, Accelerator programs make up some of London’s best assets in delivering new jobs, businesses and growth potential year on year. ! Multiple programs fun, with specific areas of expertise such as L39’s Fin Tech speciality or Collider’s Marketing & Ad Tech focus. London has it all and provides the incubating space to empower young minds to develop the technologies of tomorrow supported by a free flowing market with the right environment to flourish. ! Sharing is Caring! Featuring over 65+ CoWorking Spaces, London remains one of the easiest and cheapest office space to rent for startups. ! It can host over 72,000+ seats, with office space, Skype booths, great connections and leading startups such as last.fm, dibbz, Facebook, Google, Cisco, Intel, SongKick, King, Mind Candy.! ! Not forgetting the great amount of events and networking that only help to foster a strong community of knowledge sharing and collaboration. 9
  • 10. Backed by London’s official promotional company London & Partners is the official promotional company for London. Our specialist business network can help you: ! • Create a powerful business case for expanding to London • Find the best location • Recruit the right people • Create the perfect office • Build a network of partners • Enjoy London life
  • 11. Who We Are Market opportunity + Ease of doing business + Rich and diverse ecosystem = Mission: Accomplished
  • 13. 13 1 2 3 4 5 6 Government Drivers Financial Drivers Knowledge Drivers Human Drivers Infrastructure Drivers Agile Drivers ๏ Develop University Ties ๏ Cross Industry Projects ๏ Deregulation of Visa Application for Skilled Workers ๏ Initiative Strategy ๏ Scenario Planning ๏ Policy Development ๏ Committee Searching ๏ Location Scouting L&P’s key steps for your own TechCity Key drivers form the pillars of a strong foundation for your TechCity ๏ Flexible Policy Reviews ๏ Competitive research lead by L&P ๏ Regular Review of TechCity ๏ Access to International & Local Transport ๏ Cheap Office Space ๏ CoWorking Space ๏ Proximity to Capitals ๏ Access To Connectivity ๏ Drive uptake of talent ๏ Job fairs ๏ Support local initiatives (Ex: Silicon DrinkAbout) ๏ University Collaborations ๏ Tax Credit Proposals ๏ R&D Credit Proposals ๏ Invite High Net Worth Individuals (HNWIs ๏ Specialist Brank Divisions
  • 14. 14 Join the future with London & Partners
  • 15. business@londonandpartners.com +44 (0)20 7234 5800 www.invest.london @londonpartner