2. 2
“Old ideas can sometimes use new
buildings. New ideas must use old
buildings.”
Steven Johnson
Where Good Ideas Come From: The Natural History of Innovation
8. Five Industrial Revolutions
Steam Railroad Electricity Communication IT
Capital Distribution Scale Consumer Deflation
Production Retail Standardize Brand Relationship
Per Unit Costs Gross Margins Efficiency
Shareholder
Value
Relationship
Equity
14. The Adaptive Design Manifesto
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1. Agile, All The Way Down
2. Platforms over Products
3. Layers over Silos
4. Flows over Events
5. Journeys over Use Cases
6. Persuasion Over Usability
7. Data Over Prediction
8. Adaptability Over Planning
15. Agile, All the Way Down
The ‘Lean’ movement is the extension of
Agile to the entire business.
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