Idencia CEO, Jeff Pollock, was asked to speak at Command Alkon's ELEVATE 2017 customer conference about ways concrete producers can offer more value to their customers.

1. Connected Concrete:
An Opportunity to Lead
Jeff Pollock, CEO, Idencia

2. Session Objective
• Discussion of ways to contribute more value to your customers
(and create new revenues for your business) by providing:
1. Information about your concrete, and
2. Information produced by your concrete.

3. What?
For any product, more information  greater value
vs
vs

4. Concrete is no different.
Which would your customers (or their customers) prefer?
or
+ Batch mix information
+ Concrete test results for each panel
+ QC inspection results
From scanning a tag in the concrete
Concrete with information

5. Connecting is key.
What was the value of the first telephone?
-Not much. (No one to call!)
What is the value of a phone when you can reach 6.8 billion other
owners of cell phones throughout the world?
-$949 (according to Apple).

6. The web enables this.
Manufacturer
Contractor
Project Owner
Internet

7. You can deliver it.
Batch mix information
• Concrete test results
• Cylinder break results
• QC inspection data
Customer
Connected Concrete

8. Customer saves time & money.
With all
information
instantly
available:
• Desktop
• Tablet
• Phone
Information about your concrete.

9. So you are more competitive.
• Win more bids,
• Sell for higher price, or
• Both

10. But this is just the beginning.

11. Big action will be in IoT.
Internet of Things
• Embedded sensors
• Continuous sensor feedback
o Vibration
o Compression/Tension
o Corrosion
o Seismic Activity
o Weather
o Traffic counts, etc.
Information produced by your concrete.

12. An unprecedented opportunity.
To help your customers manage
their “perfect storm”:
• Public budgets squeezed;
• Workforces are shrinking; and
• $4.6 Trillion infrastructure
investment will be required in
next 10 years.(1)
(1)2017 Infrastructure Report Card; American
Society of Civil Engineers
Bridge inspections alone cost $4.6
billion annually.

13. How can you participate?
Partner with technology leaders like Command Alkon (and Idencia!).
Technology solutions
for concrete
manufacturers.
Connected solutions
for infrastructure
supply chain.
Connected Concrete®

14. How does info tracking work?
Embed & scan tag Record data Records are sync’d to Idencia web account
Information about your concrete.
Serial number for
each product.

15. How will IoT work?
Accelerometer
Corrosion Sensor
RFID Tag
Information produced by your concrete.
Your Customer
Wireless
Gateway

16. New leaders will emerge.
The ‘Smart City’ is gaining traction.
• Reduces costs
• Eliminates paper
records
• Enhances safety
with advanced
warnings from
sensor reports
• Enables networked
communication for
better public service
The future belongs to manufacturers who embrace this early.