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Don't press snooze: design in a crisis.

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Talk given as part of the virtual IF exhibition on July 17th 2020.

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Don't press snooze: design in a crisis.

  1. 1. Don’t press snooze. Design in a crisis. Alexandra Deschamps-Sonsino IF exhibition July 17th 2020
  2. 2. You’re in the centre of it all.
  3. 3. 4 DIY did not work out.
  4. 4. 5 Sustainable design did not work out.
  5. 5. 6 2.2M electric vehicles in a market of 1.4B cars.
  6. 6. 7 Choice isn’t the answer.
  7. 7. 8 Products are not the starting point.
  8. 8. 9 Behaviour change isn’t only about communication design.
  9. 9. 10 We have nowhere to hide.
  10. 10. 11 There is no way to go it alone.
  11. 11. Something old. Energy related products presented to a client in 2009.
  12. 12. 13
  13. 13. 14
  14. 14. 15
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 19
  19. 19. 20
  20. 20. 21
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  26. 26. 27
  27. 27. 28
  28. 28. 29
  29. 29. 30
  30. 30. 31
  31. 31. 32
  32. 32. 33
  33. 33. Something new?
  34. 34. 35 A culture of ’always online’ created products that are always on.
  35. 35. 36 A culture of ’always online’ that created products that are always on.
  36. 36. 37
  37. 37. 38 We’re still selling the same solutions as 10 years ago.
  38. 38. 39 Some are more expensive and complicated than others and they’re not sexy.
  39. 39. 40 Eventually it’s always about money.
  40. 40. 41 ESG ratings, Green Building Certification, they’re already reporting their impact.
  41. 41. 42 Until your parents move their pension fund, it doesn’t matter.
  42. 42. 43 Until your parents invest in improving your childhood home, it doesn’t matter.
  43. 43. 44 (EPC ratings are not open data in Germany).
  44. 44. 45 Lots of reasons why they won’t.
  45. 45. 46
  46. 46. 47 Read about climate related design philosophy.
  47. 47. 48 Don’t press snooze: Design in a crisis. Read about climate science and economics.
  48. 48. 49 Remember to interrogate the social impact of your ideas.
  49. 49. 50 Online and offline.
  50. 50. 51 Look at a variety of economic frameworks and try to design within them.
  51. 51. 52 Look at a variety of economic frameworks and try to design within them.
  52. 52. Something blue. Let’s be real.
  53. 53. 54 Design education has been commodified. You will never stop learning. You may need to retrain.
  54. 54. It is not in itself good, bad, or anything other than an instrument of an exchange of capital, or value. Design is a great tool for capitalism.
  55. 55. 40.93% of Brits don’t have enough savings to live for a month without income. Design makes people spend money they don’t have.
  56. 56. Success for a designer is when the client is happy and pays on time.
  57. 57. Success for a designer is finding work at all.
  58. 58. TED2 in 1990 showed climate change related ideas. We’re still not acting on those ideas in 2020. Difficult problems need to be worked out as a community of practice.
  59. 59. Projects by IF doteveryone (RIP) Ada Lovelace Institute Alan Turing Institute ‘Good’ design depends on the interpretation of good. It’s a small market.
  60. 60. Most funding is aimed at large businesses or ideas with high growth in mind. Design needs to be hyperlocal in small markets.
  61. 61. Winning awards, doing work with big clients, brands has defined success in design. Most designers don’t want to work this way.
  62. 62. Designers were never going to make a lot of money but the star designers of the 90s corrupted the optics. Small local projects mean a lean living.
  63. 63. Pentagram, Sea Ranch, Monte Verità, Kibbo Kift, Synergia Ranch and many more hide in your history books. ‘Work with friends on small but meaningful local projects’ is the new black.
  64. 64. Work in industries you know nothing about. Grow your area of expertise. Work for banks, energy companies, oil companies. Learn about what we all rely on. Only then can you start to change things.
  65. 65. Good luck. designswarm.com/book lowcarbondesigninstitute.org/resources alex@designswarm.com @iotwatch
  • AzitaEsmaili

    Jul. 16, 2020

Talk given as part of the virtual IF exhibition on July 17th 2020.

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