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Damned if you do, Damned if you don't: commerce and the internet of things


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Talk given at the Dots conference on September 3rd aand Nordic Digital Business Summit 2014 in Helsinki on September 4th 2014.

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Damned if you do, Damned if you don't: commerce and the internet of things

  1. Damned if you do, Damned if you don’t. (on commerce and the internet of things)
  2. Formerly Tinker London / RIG London / Now Designswarm / Good Night Lamp / IOT Angels / IOT London Meetup / @iotlondon
  3. I will talk about “making” at the cost of privacy How we think software & data is where the value lies but hardware is the killer app. And why Finland should get more involved.
  4. Why“making”? Because the Arduino.
  5. Since 2007, cheap, often open source hardware and software electronics prototyping platforms have flooded the market. The RaspberryPi sold 1M units in its first week in the UK.
  6. Who is it for? • Product designers • Engineers • Software developers tired of the web • Artists • R&D departments • Products companies
  7. What impact did it have? It accelerated the production of new product dreams, ideas and prototypes. Crowdfunding then helped market them and fund production of some.
  8. 10 years ago Kevin Ashton coined the term Internet of Things He originally meant it in the context of RFID. Now it implies all the technologies that allow products to be connected online. (wifi, GSM, BT, radio,etc)
  9. That connectivity changes everything but doesn’t solve everything. Back to the makers, what are they building? Smart locks, pet trackers, wifi-connected baby monitors, smart, smart toothbrushes and many more.
  10. And at the heart of most of these interaction?
  11. Before 2007 most of the early internet of things ideas were genuinely screen-less.
  12. Now the mobile phone is a middle man for everyday products.
  13. And objects become gateways to a mobile experience. SmartStones / Nivea armband
  14. The rise of wearables
  15. And traceable behaviour…I mean data capture. Jawbone
  16. In lots of different ways. Ringly / Kovertdesigns
  17. Sproutling
  18. So we went from creepy Ankle tracker for law enforcement.
  19. To “fun” in just a few years Kidzon by LG
  20. Getting us used to sharing so much data other industries can benefit from
  21. Until …
  22. Ideas are getting “to market” too quickly. We are living a new age of science-fiction fuelled not by literature, but by crowd-funding, startup culture and makerfaires.
  23. But ideas are also dying too quickly. We aren’t encouraging products to really find their market fit. 3 months on a product project isn’t enough (the average accelerator period). Partnerships take a long time to build.
  24. We can’t be unwillingly designing for obsolescence. We have to build in desire. Most activity trackers will be used for only 6 months. Smart phones flood eBay with limited interest.
  25. Meaning can’t mean wasting. Design for dis-assembly hasn’t been shown to these new entrepreneurs. Or Cradle to Cradle thinking. This is a whole new opportunity to bring design to the fore.
  26. And sometimes really the answer isn’t hardware. LG smart fridge / Pntry app by designswarm
  27. Price-sensitivity is difficult early on but it builds stronger businesses. Good Night Lamp by designswarm
  28. Standards should be created around connectivity to inform consumers of their rights and interactions.
  29. Knowledge is at hand locally too. Know/Cards by Tina Aspiala ( founder)
  30. Why the title of this talk? It’s a bandwagon. There is hype. But please get involved. Just remember innovation doesn’t need to happen at the cost of design, user needs and solving real problems.
  31. Otherwise we’re back to this.
  32. Thanks! (Anyone want to set up an Internet of things meetup? ) @iotwatch @designswarm @iotlondon