The student produced a music video that demonstrated good technical skills in camera work, framing, locations, and editing to match the beat and transitions. However, the narrative was sometimes unclear about the relationship between the main characters. Their digipak design showed clear awareness of industry conventions and excellent photography, though more could have been done with the inside cover. The poster design was proficient and tied in well with the digipak design, but could have included more industry conventions like social media icons. Overall the work was assessed as a level 3 for the video and level 3 and 4 for the ancillary tasks, with a total score of 45 out of 60.

1. A2 Coursework – Media Texts
Name: RICE Yasmin
Music Video
There is evidence of proficiency in the use of most of the technical skills.
Footage:
Good use of camera, with good variety of shots, mostly in focus. Good use of
framing. Some good use of mise-en-scene (especially the use of locations).
Editing:
Video is edited to beat with good actions to beat. Good use of transitions that link
with song and visuals. Footage has been edited well, footage has been edited to
black and white effectively.
Overall:
Good video which meets the conventions of the genre. Good attention to visuals to
maintain audience interest. Narrative is sometimes unclear, is he stalking her? Do
they know each other? Are they in a relationship?
Ancillary Task 1: Digipak 9/10
Yasmin has demonstrated excellency in the design of her digipak for her artist.
There is clear awareness of the industry conventions such as small print and
barcode on the back cover. Excellent and varied photographs are used
appropriately to the task. Good use of photoshop skills, such as transparency on
the front cover. However more could have been done with the inside cover –
perhaps a message for the fans from the artist on the photo.
Ancillary Task 2: Poster 8/10
Yasmin has demonstrated proficiency in the design of her poster for her artist.
There is some awareness of the industry conventions with the addition of the
record label logo. Although more industry conventions could have been added
such as social media icons. Good design and choice of font tie this in well with the
digipak.
Video:
28/40
Level 3
Ancillary Task 1: Digipak
9/10
Level 4
Ancillary Task 2: Poster
8/10
Level 3
Total 45/60