2. What genre of music would you say this
promotional package is for and why?
Indie/Rock
Pop or maybe country music
Indie/Rock
Indie but not nice indie, edgy indie
3. Do you think there is a clear brand
identity? If so what would you say it is?
Yes, the title and colour
Yes, it’s conveyed well by the images and title which is
very recognisable
Yes, the images used and the way they are laid out
gives it a solid identity
Images are the same and so is the font, I feel like this
album might be quite personal to the artist possibly from
what I see
4. Do you think this works as a promotional
package? As in, is it clear that these aren’t
separate pieces of advertisement
Yes because the photograph for the cover of the
Digipak is the same as the Advert
Yes, the same font, colours and images tie the two
together well
Yes, the images and theme are definitely carried across
and linked
Yeah it’s clear due to the same pictures and font.
5. What is your opinion on the black and
white shape background?
I think it works really well because it shows what the
genre is and tells the audience what is expected
I like it and it works well with the images
It’s a nice image and works well with the rest of the
package
I think they are ok not too sure on the splodges but I think
the other shapes work better
6. What’s your overall opinion on the
design of the advert and digipak?
I think it is really good and creative especially with the front
cover of the digipak and the advert and also the black and
white background
I like it but the image of the shoes is a bit boring. The colours
work well though, and the song list page is really good.
I’d try making the reviews rotate to follow along the titles
close to them, see if it looks nice to have them parallel,
otherwise the colours, images and composition is really nice
Yes I think it works the best bits are the title and the name of
the album
7. Lastly, what improvements would you
suggest?
Maybe with the photographs of the shoes and the hands edit the
colour to make it go together/fit with the front cover. You could
even use the yellow background where you have added a text
and put a quote or thank you note in maybe but overall I really like
it
Change some of your images and maybe include a word from the
band or something to increase what fans get with a digipak
Possibly add in some artist input, so a message or quote or image
related to them, and possibly reconsider the shoe image as I’m not
sure how well it fits, really nice images though
Maybe have more variety in the digipak there are 3 close ups and
you could have something from the artist
8. Suggested Improvements
I did three improvements which were suggested to me. Firstly I added the
note from the band, which I was going to add anyway but hadn’t gotten
around to it by the time the hot desking happened. I then changed the
bottom left picture to a medium close up of the models from behind, I think I
prefer the image of the feet as it hides the identity of the models more- they
aren’t a part of the band so I’ve chosen to hide their identity as much as
possible so they aren’t associated with the band only the music video. I
added the ‘warming filter (85)’ onto all the images apart from the front
cover to make them softer compared to the front cover, meaning the front
cover stands out a little bit more. It also means the images suit each other
better and create a softer overall look.
