This document provides feedback on a student's pre-production tasks for a music video project. The feedback comments that the student has provided evidence for research on similar products, genre analysis, target audience, annotated lyrics, drafts, storyboards, shotlist, layouts, locations, costumes, props, actors, and equipment. However, the teacher requests more detail in the genre analysis and application of Goodwin's six aspects of music videos. The student is asked to relabel some posts for clarity and rotate an image for readability. Additional feedback provides praise for the target audience research, storyboards, shotlist, floor plans, location descriptions, and adjusted production schedule. The student receives a mark of 5/20 initially for incomplete

1. A2 Pre-production Tasks Feedback
Student Name: Reuben Osborn-Lax
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis yes
2. Genre Analysis (including genre & digipak research) yes
3. Target Audience yes
4. Annotated lyrics yes
5. Drafts yes
6. Storyboards yes
7. Shotlist yes
8. Layouts – floor plan yes
9. Locations yes
10.Costumes yes
11.Props yes
12.Actors yes
13.Equipment yes
14.Production schedule yes
Teachers comments
1. You have started to analyse The Vaccines video well. But you need to
apply Goodwins 6 aspects of a music video and 5 steps to the video. Can
we identify all that Goodwin would expect us to see? More detail added.
2. Your genre analysis and target audience analysis’ are the first posts on
your pre-production ‘label’, you could make this clearer by re-titling the
post and ‘genre research’. Now re-labelled. You could improve your
genre analysis by adding more detail about the genre, perhaps give other
visual examples other than the Kodaline picture. Your digipak research is
good. However can we rotate your CD cover annotations to make it
easier to read?
3. Your target audience work is good. Excellent research from NME
magazine.
4. Annotated lyrics now added clearly stating your interpretation of the song
5. Some evidence of ideas drafted
6. Storyboards are clear and detailed and have now been uploaded.
7. Very detailed shot list now uploaded.
8. Clear detailed floor plans now added.
9. Location shots now added, with detailed descriptions of choices made.
10.Costume analysis and choice of colours now added.
11.Props now added with reason behind choices.
12.Choice of actors and reasons now added.
13.Equipment now added.
14.Production schedule has now been adjusted to a more standard format
and has all the necessary information.
Where is the rest of your work Reuben? Please upload everything to your blog.

2. This is incomplete and therefore only a level 1.
Excellent posts detailing how you will reach your target audience through
applying Goodwin’s techniques to your video, and great second music video
analysis. Good additional work of risk assessments, permission slips and
production roles.
Mark out of 20: 5
Teacher name: A Jones Date: 02/01/14
Student action plan for improvement
I have changed my costume description and my production schedule.
I have also done another music video analysis in which I have applied goodwins
theory.
Final mark out of 20:16 Date:21/01/14