2. Index
⢠Introduction
⢠Type of distribution channel
⢠Type of distribution system
⢠Physical distribution
⢠Storage and warehouse
⢠Need of storage and warehouse
3.
4. A/c to Philip Kotler :-
It comprises the task involved, in planning
and implementing the physical flow â
materials and final good, from point of
origin, to point of use or consumption,
to meet the need of customers at profit.
Distribution process includes mainly two
activity
1.Transportation
2.Storage
5.
6.
7.
8.
9.
10. 1. Direct marketing systems
2. Indirect marketing systems
3. Auctions
4. Vertical marketing systems
5. Horizontal marketing systems
Types of distribution systems
11. Special Distribution Method
⢠Consignment selling
⢠Franchise selling
⢠Symbolic marketing/selling
⢠Departmental store
⢠Chain stores
⢠Hire-purchase and installment method
⢠Hyper marketing method
12.
13.
14. Physical distribution
Physical distribution comprises all activities involved
in planning, implementing, and controlling the
physical flow of raw materials, in-process inventory,
and finished goods from point-of-origin to point-of-
consumption. The main activities include:
â˘Customer service
â˘Inventory control
â˘Material handling
â˘Transportation
â˘Warehousing
â˘Storage
15. STORAGE AND WEARHOUSING
ďPreserving good for facture use
ďTransportation & Storage are mutually
complementary
ďStorage situations
ďśSeasonal goods
ďśSeasonal sale
ďśSpecialty goods
ďś Pre and post production
ďśTo cover unfavorable price-situation or for
specialization
16. Need :- Storages and warehouses
⢠To carry-storage, need
warehouses(Godowns/storehouse )
⢠Regular Supply
⢠Continuous production
⢠Seasonal production and consumption
⢠To stabiles price
⢠To store perishable product
⢠Demand / supply equalisation
⢠Risk protection
⢠Reasonable profit