Socio culture environment

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Culture includes beliefs, arts, morals, laws, customs, and habits acquired by people in a society. Elements of culture are knowledge and beliefs, ideals, and preferences. Cultural adaptation refers to how individuals and societies adjust to physical and social environments. Cultural shock can occur when adapting to a new environment, causing confusion and anxiety. Cultural traits include masculine vs feminine cultures, universalism vs particularism, and individualism vs communitarianism. Religion, language, consumer preferences and habits can vary significantly between cultures and need to be considered for business. Certain industries may be dominated by particular ethnic groups in some countries.

Education

SOCIO- CULTURAL ENVIRONMENT BUSINESS AND SOCIO-CULTURE

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Presentation on Concept of International Business Environment which includes: 1. Difference between International Business and International Business Environment 2.Difference between Domestic Business and International Business 3.Entry Modes of International Business 4.Nature of International Business 5.Advantages of International Business 6.Classification Of International Business Environment (a) Micro and Macro Environment (b) Domestic, Foreign and Global Environment 7.Components Of International Business Environment with examples. To watch more ppt follow our channel.

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To define globalization and international business and show how they affect each other To understand why companies engage in international business and why international business growth has accelerated To discuss globalization’s future and the major criticisms of globalization To become familiar with different ways in which a company can accomplish its global objectives To apply social science disciplines to understanding the differences between international and domestic business

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Explain how the Kluckhohn–Strodtbeck and the Hofstede framework can be used to analyze a culture. Are the Kluckhohn-Strodtbeck and Hofstede frameworks useful for understanding subcultures? Why or why not? If your international firm were doing business in Asia, is there anything that your company could do to ease the tensions these cultures are experiencing? Be specific. In your opinion, is globalization among the causes of the increasing incidence of divorce, crime, and drug abuse in Asia? Why or why not? Broadly defined, Asia comprises more than 60 percent of the world’s population— a population that practices Buddhism, Confucianism, Hinduism, Islam, and numerous other religions. Thus, do you think it is possible to carry on a valid discussion of “ Asian” values? Why or why not? Consider the following statement: “ Economic development and capitalism require a certain style of doing business in the twenty- first century. The sooner Asian cultures adapt the better.” Do you agree or disagree? Explain. Cross-Cultural Business Copyright © 2014 Pearson Education, Inc. 2 * Welcome to Chapter 2, Cross-Cultural Business. Copyright © 2014 Pearson Education, Inc. Chapter Objectives Describe culture and explain the significance of both national culture and subcultures Identify the components of culture and describe their impact on international business Describe cultural change and explain how companies and culture affect each other Explain how the physical environment and technology influence culture Describe two frameworks used to classify cultures and explain their practical use 2 - * Copyright © 2014 Pearson Education, Inc. * In this chapter, you will come to understand the role of culture in international business. You will also:Learn the importance of national culture, subculture, and how each component of culture affects business activities.Understand how cultures and companies change each other, and how the physical environment and technology influence cultures.And acquaint yourself with two popular frameworks used to classify cultures. HariboProblem: Not serving $2 billion subcultureCulprit: Pork-based gelatin in the candies Solution : New bacteria-based compound Copyright © 2014 Pearson Education, Inc. 2 - * *Although Haribo was selling over 100 million gummi candies a day worldwide, it was not meeting the needs of a global subculture worth $2 billion a year.Muslims and Jews who adhere to a strict religious diet could not eat the candies because of the pork-based substance that gives the candy its sticky, rubbery feel.So, Haribo developed a special candy for this market by replacing the pork-based gelatin with a bacteria-based compound found in salad dressings and sauces.Haribo now has a Jewish rabbi and a Muslim cleric oversee production to ensure that it adheres to their religious customs. Copyright © 2014 Pearson Education, Inc. What is Culture? Set of values, beliefs, rules, and institutions held by ...

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LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer situations than in business-to-business situations. Describe the scope and nature of psychology and sociology. Describe the scope and nature of anthropology. Describe the relationship of economics with the study of consumer behaviour. Explain the role of exchange in improving people’s welfare. Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer behaviour. Introduction Every day we buy things. We exchange our money for goods and services, for our own use and for the use of our families: we choose things we think will meet our needs on a day-to-day basis, and we occasionally make buying decisions which will affect our lives for years to come. At the same time, we make decisions about disposing of worn-out or used-up possessions. All these decisions and exchanges have implications for ourselves, our families, our friends, the environment, the businesses we buy from, the employees of those businesses, and so on. The key concept of marketing is customer centrality: we cannot ignore customer decision-making. Understanding the processes involved in making those decisions is central to establishing policy. Consumer behaviour, and industrial buyer behaviour, have been studied by marketers since the time before marketing itself became CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References CHAPTER 1 The importance of understanding consumer behaviour Customer Someone who makes the decision to buy a product 01-Blythe-Ch-01-Part-1.indd 3 26/02/2013 7:46:00 PM INTRODUCTION TO CONSUMER BEHAVIOUR4 an academic subject. The academic subjects that preceded marketing include economics (the study of supply and demand), sociology (the study of group behaviour), psychology (the study of thought processes), neurology (the study of brain function) and anthropology (the study of what makes us human). Each of these disciplines has looked at the problem from a different angle, and each will be discussed in greater detail throughout the book. The study of consumer behaviour combines elements from all these disciplines: as marketers. Case study: Pizza P izza was originally invented in Naples in the 16th century as a cheap, filling food for the poor. During the latter half of the 20th century, pizza spread throughout the world, with many regional variations: in Australia the basic tomato and cheese topping is ...

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Week 10 - Business Ethics in a Global Economy Be sure to read the lecture notes thoroughly, as they supplement the information offered in digital material within the course. You will be responsible to know the information provided here and in your assigned reading. I. Ethical Perceptions And International Business The self-reference criterion (SRC) is the idea that people perceive differences between themselves and citizens of other countries when traveling abroad; they may believe the values of their own country to be ethically superior to those of others. The SRC is an unconscious reference to one's own cultural values, experiences, and knowledge. When confronted with a situation, a person reacts on the basis of knowledge accumulated over a lifetime and usually grounded in the culture of origin. These reactions are based on meanings, values, and symbols that relate to the culture of origin, but may not have the same relevance to people of other cultures. In the United States, for example, dumping---the practice of charging high prices for products sold in domestic markets while selling the same products in foreign markets at low prices, often below the costs of exporting the products---is viewed negatively, and this country has a number of anti-dumping laws. 1. Culture as a Factor in Business 1. Ethical issues that arise from international business activities often differ significantly from those that evolve from domestic business activities. 2. Culture is everything in our surroundings made by people: both tangible items and intangible concepts and values. This definition includes language, religion, law, politics, technology, education, social organization, general values, and ethical standards. 1. Each nation has a distinctive culture and, consequently, distinctive beliefs about what business activities are acceptable or unethical. 2. Distinct subcultures can also be found within many nations. 3. One of the critical ethical issues linked to cultural differences is the question of whose values and ethical standards take precedence in negotiations and business transactions. 2. Adapting Ethical Systems to a Global Framework 1. When businesspeople rationalize straying from their own ethical values when doing business abroad, they are resorting to cultural relativism: the concept that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures. 2. As business becomes more global and multinational corporations proliferate, the chances of ethical conflict increase. II. Global Values 1. There have been numerous attempts to establish a set of global or universal ethical standards. 1. Many of these efforts show a pattern of shared values, such as truthfulness, integrity, fairness, and equality, which suggest a universal set of ethics that can be applied to business across the globe. 2. The shared values assume that we all have basic rights and res.

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OVERVIEW / PLAN - 1. METHODOLOGY CHAPTER - Analysis of secondary data / No interviews / Not US focused The whole methodology needs to be changed to explain secondary data ONLY 2. RESEARCH CHAPTER (approx 2000 - 2500 words) 3/ 4 case studies The research should mostly refer to case studies / the past experiences of a few firms example: McDonald’s when it launched in Japan, the changes they had to make to adapt to the culture there (e.g. the teriyaki burger) and the difficulties Walmart or similar brands have faced when trying to enter new markets. The study should also use models and theories that explain how firms should deal with cultural issues. The study should examine diverse literature on cultural issues, emerging markets, and globalisation. Find information from past articles / academic writing on this and analyse the findings of that research Also need the following two chapters to be done: Conclusion and Reccomendations for future research (approx 1500 words) In your own words explain the findings of the research drawing back to the case studies / future recommendations Cultural Issues a Company Faces when Emerging in a New Market 20 CULTURAL ISSUES A COMPANY FACES WHEN EMERGING IN A NEWMARKET TABLE OF CONTENT INTRODUCTION…………………………………………….3 1.1 BACKGROUND…………………………………………...3 1.2 OBJECTIVES AND AIM………………………………….4 1.3 RESEARCH QUESTIONS………………………………...4 LITERATURE REVIEW……………………………………….5 2.1 CULTURE CATEGORIES……………………………….5 2.2 DECIDING THE MODE OF ENTRY……………………6 2.3 METHODS OF EXPORTS……………………………….7 2.4 ECONOMIC MODEL……………………………………...7 2.4.1PESTEL MODEL…………………………………7 2.5 CULTURE AND MARKETING…………………………8 METHODOLOGY AND METHODS…………………………9 3.1 METHODOLOGY………………………………………9 3.2 DATA COLLECTION………………………………….9 3.2.1 PRIMARY DATA………………………………9 3.2.2 SECONDARY DATA………………………….10 3.3 RESEARCH APPROACH…………………………….11 DISCUSSION AND LIMITATIONS………………………….12 4.1 DISCUSSION……………………………………………12 4.2 LIMITATIONS………………………………………….12 WORK SCHEDULE…………………………………………….14 REFERENCES………………………………………………….15 Chapter 1 Introduction 1.1 Background A company can develop a new product or emerge in a new market by using its ideas or those of others. However, there are several issues, such as cultural problems, that it can encounter during the entire process. Firms have to take cultural issues into consideration before deciding to enter into a new market. Some of cultural issues include religion, norms, customs, and language. When a company has adequate knowledge and information it needs, the process of emerging into a new market will be less painful. The most important thing for a company is to consider the market it's about to enter, once it begins the process of developing a business model and concept (Govindarajan and Ramamurti 2011). The ke ...

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