Nature and contents of marketing plan
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A marketing plan summarizes what a marketer has learned about the marketplace and outlines how the firm will achieve its marketing objectives over the planning period, usually one year. It contains tactical guidelines and financial allocations for marketing programs. The plan is customer-focused, draws on multiple functions, and is developed as a team to allow continuous revisions in response to changing market conditions. Key components include an executive summary, situational analysis, marketing strategy, financial projections, and implementation controls.
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Effective strategic management requires coordination across all three levels to improve profitability.
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The document outlines the key components and purpose of an effective marketing plan. It discusses that a marketing plan 1) acts as a common roadmap, 2) identifies needed changes through analysis, and 3) serves as a performance evaluation and financial commitment. All effective plans contain an analysis of influences, objectives formulation, and strategies/tactics to achieve objectives. Objectives should be results-oriented, measurable, realistic, challenging, affordable, timely, and profitable. The plan also provides examples of sections that should be included like executive summary, situation analysis, strategies, and action plan.
Marketing planning
Marketing planning involves analyzing resources and the environment to predict future direction. It results in marketing plans. Tourism organizations conduct marketing planning to identify objectives, shape mission statements, focus on strengths/weaknesses, plan for the future, and monitor competitors. Strategic planning outlines long-term direction over 3-5 years, while tactical plans detail short-term strategies over 1-3 years. The marketing planning process involves analysis, planning, implementation, and monitoring through various stages. The marketing plan provides objectives, goals, and a roadmap for all marketing activities.
amro yousif -2015
The document is a curriculum vitae for Amro Yousif that outlines his personal and contact information, work experience, qualifications, and education. It details that he has over 14 years of experience in sales management in Saudi Arabia and the United Arab Emirates, including roles as an Area Sales Manager and Traditional Trade Channel Manager. He holds a B.Sc. in Foreign Commerce and has received extensive training in areas such as time management, recruiting, presentation skills, and project management.
Export marketing plan
The document outlines the key elements and purpose of an Export Marketing Plan (EMP). The EMP brings together relevant marketing instruments into a mix to guide export activities and inform internal stakeholders. It should be a maximum of 4 pages and include sections on background, market research, segmentation, objectives, marketing mix implementation, and a 1-year action plan. The purpose of the EMP is to direct export activities, facilitate decision making, and justify costs to company directors.
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Anilmal drug
Malaria is caused by Plasmodium parasites transmitted via mosquito bites. There are four main species that cause malaria in humans. The document discusses 11 classes of antimalarial drugs, including 4-aminoquinolines like chloroquine, 8-aminoquinoline primaquine, amino alcohols like halofantrine, and sesquiterpine lactones such as artemisinin derivatives. Many of these drugs work by inhibiting enzymes or generating reactive oxygen species to kill the malaria parasites. Resistance is an ongoing issue requiring new antimalarial treatments.
Anticancer
Cancer remains a leading cause of death worldwide, despite recent advances in treatment. Researchers are working to develop more effective and targeted drugs with fewer side effects. Promising new immunotherapies and combination therapies show potential for improving outcomes, but more clinical testing is still needed.
Corruption PPT
This document discusses corruption, defining it as wrongdoing by those in power through illegitimate or unethical means, often involving bribery. It identifies two main types of corruption - petty corruption by low-level officials and state corruption involving abuse of power by government officials. The document also examines the role of globalization and media in corruption and looks at what governments and agencies can do to be more effective in combating corruption, such as ensuring independence and joining international anti-corruption efforts. It concludes by noting the negative impacts of corruption on development, justice, and democracy.
Features & realities of rural communication
The document discusses rural areas, communities, and development. It defines rural areas as places engaged in primary industries and away from large cities. Rural communities have lower population density and agriculture as the main occupation. Features include villages as primary institutions, a sense of community, and religion's importance. Rural development aims to improve economic and social life through collective efforts and bringing progressive change. It discusses objectives, problems, and the importance of rural development in improving living standards, infrastructure, education, and more.
Goods & service tax
The document discusses India's transition to a Goods and Services Tax (GST) system. It outlines the various taxes currently levied at the state and central levels, and how GST aims to simplify taxation by implementing a single, indirect tax on goods and services. The GST Council was established to make recommendations on tax rates, exemptions, and model GST laws. Key decisions include a 4-tier tax rate structure of 5%, 12%, 18%, and 28%, along with some exempted items and a cess on luxury goods. The GST is expected to benefit trade, industry and consumers by reducing costs and prices through removal of cascading taxes and a more unified market.
Utility
This document defines and explains the economic concept of utility. It begins by defining utility as the ability of a commodity to satisfy human needs. It then discusses how different commodities provide different levels of utility to different people in different situations. It also explains that marginal utility decreases with increasing consumption of a good while total utility increases at a decreasing rate. The document provides examples and formulas to illustrate these concepts. It concludes by discussing the determinants and assumptions of demand and how the law of demand states that demand curves will slope downward, showing an inverse relationship between price and quantity demanded.
Indiffrence analist
Indifference analysis uses indifference curves to represent a consumer's preferences between combinations of goods without using utility. Indifference curves show combinations of two goods that make a consumer equally satisfied. They are generally downward sloping as less of one good requires more of another to maintain the same level of satisfaction. The slope of indifference curves depends on preferences and diminishing marginal utility. Indifference maps show full sets of non-crossing indifference curves, with higher curves preferred. A budget constraint shows affordable combinations given income. Consumer equilibrium is reached where the highest attainable indifference curve is tangent to the budget constraint.
Rural development
Rural development aims to improve the economic and social lives of rural communities through collective efforts between rural people and government authorities. It is a process of change that enables rural communities to fully contribute to national programs and improve their conditions. Rural development faces challenges including poor infrastructure, understanding diverse rural consumer mindsets, high promotion costs due to distance and dispersion, and lack of competence among urban-based marketing staff.
Secondary market final
The secondary market refers to the market where existing securities are traded between investors, after being initially offered in the primary market. Majority of trading occurs in the secondary market, which includes equity and debt markets. To trade in the secondary market, investors require a trading account, demat account, and PAN. Trading happens through stock brokers on recognized stock exchanges, either online or through phone/email. Trades are settled on a T+2 rolling basis, with payments and deliveries of shares occurring within 2 days of the trade date. The document outlines the process and participants involved in secondary market trading.
IRLL
The document discusses the history and evolution of industrial relations and labor laws. It covers:
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- The emergence of two distinct classes - capitalists and working class - with the rise of the factory system. Initial exploitation of workers through poor conditions and child labor.
- The evolution of industrial relations in India through four phases from ancient times to post-independence, including the establishment of the first unions and passage of early labor laws.
- The tripartite nature of industrial relations involving labor, management, and the government. Key components and objectives of industrial relations.
T&d
The document compares training and development. Training aims to improve current job performance through imparting technical skills, while development focuses on acquiring skills for future roles through broad, managerial training. Examples of each are provided. The importance, purpose, process, methods, benefits and types of training and development are also outlined.
Humanvalues professional ethics
This document discusses the need for and process of value education. It begins by explaining that value education is needed to understand what is truly valuable for human happiness and fulfillment. It then outlines some basic guidelines for value education, noting it should be universal, rational, natural, and aim to transform consciousness. The document also describes the process of value education as one of self-exploration rather than instruction, and explains it involves dialogue between one's current self and desired self through self-knowledge and understanding relations with others. Finally, it distinguishes between human values like love, peace, truth, non-violence and right conduct, and moral values regarding right and wrong.
Tna
TNA is a systematic method to determine if training can address performance gaps by analyzing the organization, jobs, and employees. It examines the organization's environment, strategies, goals, and performance data to identify where training is most needed. Job analysis determines the required competencies and content of training programs. Person analysis identifies which employees require training. Conducting a TNA is important when communicating a new vision, addressing legal concerns, or building team skills.
Globalisation
The document discusses several key elements of globalization:
1) It defines globalization as the world moving toward an interdependent global economic system through the globalization of markets and production. This has integrated historically separate national markets and allowed companies to source globally.
2) Important global institutions like the WTO, IMF, and World Bank have emerged to help manage and regulate the global marketplace.
3) Technological advances in areas like transportation and communication have reduced costs and enabled the dispersion and management of globally integrated production systems.
4) There is a debate around the impacts of globalization, with supporters arguing it increases growth and living standards, while critics argue it can negatively impact jobs, the environment, and national sovereignty.
Compa adva1
This document summarizes the theory of comparative advantage in international trade. It provides an example where Germany and France each produce wine and cheese. While France has an absolute advantage in both goods, Germany has a comparative advantage in wine due to lower opportunity costs of production. Specialization and trade allows both countries to increase total production. They agree on terms of trade and both benefit with increased consumption of both goods.
Chapter 1.2
The document discusses the basics of journalizing transactions in accounting, including the meaning and purpose of accounts, rules of debit and credit, types of accounts, and the steps in recording transactions in journals. It explains how to classify transactions as assets, liabilities, equity, revenues, or expenses and properly debit or credit accounts based on increases or decreases. The stages of the accounting cycle are also outlined, from recording transactions in journals to preparing financial statements and analyzing ratios.
Chapter 1.1
This document provides an introduction to accounting. It defines accounting as the process of recording, classifying, and summarizing financial transactions and interpreting the results. Accounting involves recording transactions, classifying them, and summarizing data in financial statements like the income statement and balance sheet. It communicates key financial information to stakeholders like managers, investors, and creditors.
Accounting standards
Standards are created through collaboration to provide consistent guidelines for financial reporting. Accounting standards aim to harmonize practices to provide reliable and comparable information to users. International standards issued by the IASB are called IFRS, which began replacing IAS in 2001. In India, the ASB formulates Indian Accounting Standards (Ind AS) that converge with IFRS while considering domestic economic and legal factors. Large Indian companies will adopt Ind AS for financial periods starting April 1, 2011 to facilitate international comparison.
Chapter 1.3
This document provides an overview of journalizing transactions in accounting. It defines key accounting concepts like debits and credits, and the different types of accounts - assets, liabilities, equity, revenues and expenses. It explains the rules for debiting and crediting different accounts, and classifies accounts as personal, real or nominal. The stages of the accounting cycle and journal entries are described. The journal is the book of original entry where transactions are recorded in chronological order with debit and credit columns. Examples are provided to illustrate journalizing cash and credit transactions.
Inferential statistics
The document discusses inferential statistics and its applications. It defines statistics as dealing with collecting, classifying, presenting, comparing, and interpreting numerical data to make inferences about a population. Inferential statistics help decision makers present information, draw conclusions from samples, seek relationships between variables, and make reliable forecasts. The document also distinguishes between descriptive statistics, parametric inferential statistics that assume normal distributions, and non-parametric inferential statistics that make no distribution assumptions.
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Nature and contents of marketing plan
- 1. Nature and Contents of Marketing Plan
- 2. Marketing Plan • A marketing Plan is a written document that summarises what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. • It contains tactical guidelines for the marketing programmes and financial allocations over the planning period.
- 3. Marketing Plan • Marketing plans are becoming more customer and competitor oriented. • They draw more realistic from all the functions and are team developed. • Planning is becoming a continuous process to respond to rapidly changing market conditions. • Most MPs cover one year in 5 to 50 pages.
- 4. Contents of Marketing Plan • Executive summary and table of contents. • Situational analysis – This contains relevant background data on the sales, costs, the market, competitors, and the various forces in the micro environment. – How do we define the market, how big is it , and how fast is it growing? – What are relevant trends? – What is the pdt offering, and what critical isuues do we face? – SWOT analysis.
- 5. Contents of Marketing Plan • Marketing Strategy. • Financial projections. • Implementation controls – Monitoring and adjusting implementation of the plan. – Goals and budget of each month or quarter – Periodical review and corrective action – Contingency plan
- 6. • Strategic planning for individual business entails the following activities: • Defining the business mission • Analysing external opportunities and threats • Analysing internal strengths and weaknesses • Formulating goals • Formulating strategy • Formulating supporting programmes • Implementing the programmes • Gathering feedback and exercise control.