This document discusses human resource management (HRM) in the retail industry. It covers the importance of HRM from different perspectives, provides an overview of key HRM concepts in retail like identifying roles, recruitment, training, motivation and performance evaluation. It also discusses the role of HR in retail organizations and different organizational structures used like for small independent stores versus large retail chains.

1. HRM in Retail
Presented to:- Prof. Surbhi
Presented by:-
Miss. Dipti Shirke

2. Significance Of Human
Resource Management
 The personnel perspective
 The firm hires people, but the focus is not on
development
 The compensation perspective
 Firm uses bonus, incentives etc to reward performance
 The alignment perspective
 Firm does see the human capital as an asset but does
not invest in utilizing the capabilities of the same
 The high performance perspective
 Firm views human resource as an integral element of
the firm’s strategy implementation.

3. Conceptual Overview Of HRM
In Retail
HRM in Retail Involves:
 Identifying various roles in the
organization
 Recruiting the persons with the right
attitude to fit the jobs
 Training
 Motivation of employees
 Evaluation of employee performance

4. 1. Identifying The Various
Roles In The Organization
 Buying and merchandising
 Store management and operation, and
 Technology support

5. 2.Recruitment And Selection
 Newspaper advertisements
 Visits to colleges
 Existing employees
 References
 Recruitment agencies
 Websites
 Screening of Resume
 Personal interview

6. 3. Training
 Introducing new persons/ staff into the
organization
 Training of sales staff
 Training of staff/personnel for skill
enhancements

7. Training Of Sales Staff
 Communication skills
 Product knowledge
 Company policies on returns and
exchanges
 Knowledge of the workplace
 Market awareness
 Personal grooming

8. 4. Motivation
 The organization culture
 The rewards and recognition
 The monetary benefits
 Prospects for growth and job enrichment

9. 5. Evaluation Of Performance
 Through goals that have been setThrough goals that have been set

10. Role Played By HR In A Retail
Organization

11. The HR Pyramid

12. Creating Organizational
Structures

13. Organizational Structure in
Retail
Factors affecting creation of organizational
structures, are:
 Scope and scale of operation, viz local,
regional, national or international
 Types of products sold
 Type of departmentalization, i.e.
functional, product wise or geographic

14. Organization Structure For SmallOrganization Structure For Small
Stores/ Single Stores/ IndependentStores/ Single Stores/ Independent
RetailersRetailers

15. Organization Structure Of A RetailOrganization Structure Of A Retail
Chain/Department StoreChain/Department Store
Functions as per ‘Mazur Plan’
 Control
 Publicity
 Operations
 Merchandising

16. The Mazur Plan for Department Stores