This document discusses how businesses can use content sharing and social media on Web 2.0. It explains that businesses share materials online through sites like YouTube, Flickr, and Scribd to promote their brand. Content sharing overlaps with social media and allows businesses to post text, photos, videos and more. The document also discusses social bookmarking, tagging, and geo-tagging to organize and describe online content. Finally, it states that with technologies like social media, content sharing, filtering and apps, Web 2.0 is transforming business practices and how companies connect with customers.