This document discusses using social media and Enterprise 2.0 tools for collaboration. It begins by asking which social media platforms people use like Twitter, LinkedIn, Facebook. It then discusses how these platforms and others like YouTube, Wikipedia can be used both personally and professionally. It focuses on how Enterprise 2.0 uses these same tools internally for engagement, communication, innovation and knowledge sharing among employees, customers and partners to increase productivity, collaboration and business agility.

1. Collaborating using Enterprise 2.0 and Social Media Franky Redant Founder – ConsultantTwitter:@f_redant“Collaboration is the Heart of Innovation”LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redantFyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

2. Internet TodayBefore we start : Who’s using : Twitter ? LinkedIn ? Facebook ? Sprouter ? Yammer ? Slideshare ? Foursquare ? Youtube ?Skype ?Blogs ? Reading/writing ? Professionally ? Wiki’s ? RSS ? Tagging ? Mashups ? Enterprise Social Networks ? Collaboration platforms?

3. Internet Today – what’s there? Social Media with social networks in the lead Facebook, twitter, linkedin... Community created content sitesYoutube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious Web 2.0Enterprise 2.0 Other interesting evolutionsEvolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...

4. Internet Today – Facebook Facebook is the biggest social network today 29000 applications Company pages : Facebook shop & credits (new business models)Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

5. Internet Today - TwitterTwitter = microbloggingNews, articles,Keeping in touchMeet new people Usage: Converse/engageBuild reputation NetworkAttract to blog, website, groups ...PromoteRecruitment! http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

6. Internet Today – LinkedIn LinkedIn : Business networking >70 Million membersBusiness NetworkingGroups, jobs, Q&AUsage : Promoting yourselfRecruitment, create credibility, endorsements Ask questions, get answers, learn, Become authority on topicsMarket research, advertiseInteract, engage Create your own group.http://advertising.linkedin.com/audience/I endorse you = Cool..

7. Internet Today - WikipediaWikiPedia Figures: Start date 15 January 2001Languages 250 (Aug 2007) Articles 10,6 million (June 2008) Media files 1.4 million (Aug 2007) Views > 2500 per second (Aug 2007) Edits > 3 per second (347 million total (Aug 2007) Editors > 400,000 (Jul 2007)Administrators 3,880 (Aug 2007) Traffic Rank 9 nth (Sep 2007)The Biggest Encyclopedia in the world Build by volunteersMaintained by volunteers Open Source software : Mediawiki

8. Interaction & conversation example sites

9. Internet Today – Web 2.0Participation

10. WEB 2.0 - FrameworkParticipation is the driverFlexibility, speed, powerfulEssential for integration & reuseTrust & credibilitySpirit of openness & SharingThe user has control The sum is bigger than it’s parts

11. Web 2.0 – It’s about engaging! Participation – Communication–Direct Engagement – Interaction CreativityDecisiveSharingBusiness AgilityInnovation Collective Intelligence

12. Enterprise 1.0Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”It’s here and a lot of companies are using it Successfully.

13. Enterprise 2.0 – What is it? Web 2.0 for the Enterprise It’s the use of tools like : Blogs / vlogsWiki’s RSS / syndicationSocial networks, Social bookmarkingTagging / collective filteringMicrobloggingRating MashupsInside the organisation to Engage with all stakeholders internal & external:Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world Engage! Convince, share, be consistent and trustworthy

14. Circles of EngagementInternal – close internal relations, day to day intensive interactions, employees, external hires, in house workersClose Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members) Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,... Each level has a different approach. Message : what you sayGoals : Why you say it Interaction : How you say itImportance : how important is the message for you and the receiverRelevance: how relevant is the message to the receiver MarketGovernmentThe WorldPeersCustomersEmployees ManagementshareholdersPotentialsMembersThe CrowdPartnersThis all leads to : => different target groups require different channels and different tools also online. Competitors

15. Social Media Vs Enterprise 2.0 Although both use WEB 2.0 concepts and tools, they are different.Enterprise 2.0 Social MediaInternal FacingFirewallBusinessknowledge captureproductivity & efficiencywiki, blog, social bookmarks, chatInnovation External Facing Open to the worldSocialsharing random thingsPass-time & leisuresocial networks and "cool interactive" websitesFree Creation & reuse

16. Enterprise 2.0the And platforms

17. Enterprise 2.0 concepts & tools

18. Enterprise 2.0 Applications & useSocial networks or enterprise social networks Blogs / vlogs & comments Wiki'sRSS / SyndicationSocial bookmarkingTagging /search MicrobloggingRating

19. Enterprise 2.0 – Tools & use : Enterprise Social Networks

20. Enterprise 2.0 – Tools & use : BLOGSintroduce new members in (virtual)teamsReinforce corporate vision, mission, statusa door to your website and your company. Record thoughts, ideas, experiences and opinionsTo generate new ideas Show your product and/or service knowledge. to interact with the readerscompany news bulletin Follow up on project status/historygenerating buzz Build & maintain reputation

21. Enterprise 2.0 – Tools & use : Rating / commentingInteraction with topic experts gathering internal/external opinions Engage with ... Basis of crowdcasting systemsDiscussing topics, documents, ideas

22. Enterprise 2.0 – Tools & use : Wiki’sRequirements & specification creation, issues tracking, project history, feature lists, progress & status reportingtechn. Support, sales documentation, technical documentationMeeting notes, sales pitches, marketing campaign ideas, copywritingBrainstorm, idea notes, discussions, collaborative creativity sessions

23. Enterprise 2.0 – Tools & use : RSS

24. Enterprise 2.0 – Tools & use : Social BookmarkingEnhanced search capabilities More efficient research Expertise location Repository of internal and external links to topic Specific/relevant information

25. Enterprise 2.0 – Tools & use : Tagging/searchTagging (folksonomies) Collaborative filteringInformation & Knowledge gatheringefficient searching by tags Adding (personal)context to content

26. Enterprise 2.0 – Tools & use : MicrobloggingFast knowledge sharing Conversations Instand news feeds Updating on status of (documents, projects, work in progress) Fast Question & answer channelRecruitment channel

27. Benefits of Enterprise 2.0

28. Productivity and efficiency More knowledge availableBetter filtering of information Reduced email overloadBenefits of Enterprise 2.0 platformsFaster document creationImproved team performanceFaster innovation & product developmentBetter use of communication tools Increased project management efficiencyFaster and more informed Better search results

29. Benefits of Enterprise 2.0 platformsStakeholder engagement Fun factor Greater customer engagementBetter internal and external communicationGreater staff engagementMore learning & development Better collaborationEnhanced collaborative behaviour

30. Benefits of Enterprise 2.0 platformsKnowledge creation and retainment Easier and wider access to expertise and organisational capabilities Enhanced search (faster & more accurate) Capture & store activities, conversations, opinions ... Reuse, combine, harness...

31. Benefits of Enterprise 2.0 platformsReputation is EverythingPrfff...They’ve only got 26 followers on Twitter Their facebook page only has 5 fansCool place to work! Improved internal and external reputation Increased visibility in business environment and market